McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

  • How to boost the effectiveness of your fitness email marketing

    How to boost the effectiveness of your fitness email marketing

    Here are six of the most effective tips for your fitness email marketing campaign to implement right away.

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  • What is micro-targeting and why is it key to better email results?

    What is micro-targeting and why is it key to better email results?

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  • 5 subject line mistakes that are killing your open rates

    5 subject line mistakes that are killing your open rates

    Improve email subject lines and avoid mistakes that decrease open rates. Emma shares more on personalized email marketing, A/B testing and pre-header text.

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  • 9 things to stop, start, and keep doing with email

    9 things to stop, start, and keep doing with email

    Smart marketers know they should continually keep an eye on their email strategy. Learn which practices—from automation to segmentation and more—you should stop, start, and keep doing with email.

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  • Building seamless engagement from admissions to alumni relations

    Building seamless engagement from admissions to alumni relations

    We recently teamed up with our friends at Formstack on a webinar all about using online forms and email to streamline engagement through the student journey.

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  • 22 stats that reveal the state of email in 2018

    22 stats that reveal the state of email in 2018

    See the latest email marketing stats from our 2018 Email Marketing Industry Report.

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  • Our favorite digital marketing tools for teams

    Our favorite digital marketing tools for teams

    With so many digital marketing tools out there, it can be difficult to choose which ones to include in your tech stack. Here are some of our personal favorites.

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  • 7 brands that mastered the welcome email

    7 brands that mastered the welcome email

    Here's what it looks like when you build your welcome email with a clear goal in mind.

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  • Anatomy of an Email: Arta Tequila

    Anatomy of an Email: Arta Tequila

    See a winning example of a re-engagement email campaign from Arta Tequila.

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  • Evolving your email audience to combat churn

    Evolving your email audience to combat churn

    Email marketers know it's normal for their audience to churn over time. But instead of focusing purely on list growth, here's how to combat churn by keeping more subscribers around for the long haul.

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  • [Infographic] 6 secrets to email success for restaurants

    [Infographic] 6 secrets to email success for restaurants

    Here's how restaurants can tap into the power of email to differentiate their brand, engage with guests, and increase average spend per customer.

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  • [Infographic] The quickest path to success for today's marketers

    [Infographic] The quickest path to success for today's marketers

    In an industry hungry for flashy new strategies, have we even mastered the fundamentals? Find out in this infographic.

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  • How to increase average spend per customer using email

    How to increase average spend per customer using email

    Existing customers are one of the largest untapped resources in marketing today. Here's how to nurture them effectively and increase revenue with email marketing.

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  • Design Matters: An interview with branding expert Debbie Millman

    Design Matters: An interview with branding expert Debbie Millman

    Debbie Millman, the host of podcast Design Matters, shares her thoughts on authenticity and vulnerability in branding.

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  • How to get started with video marketing

    How to get started with video marketing

    There are so many options for video today—and so many brands doing it poorly— that it can be difficult to know where to start and how to stand out. Enter Amy Landino.

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  • How university marketing strategies are evolving

    How university marketing strategies are evolving

    During this panel discussion at our Marketing United conference, experts from Emma, Evertrue, Eventbrite, and Cornell shared top trends, challenges, and strategies for higher ed marketers.

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  • What's our product philosophy at Emma?

    What's our product philosophy at Emma?

    At Marketing United 2018, Cody Bender (SVP of Product) and David Wright (Principal Product Manager) shed some light on our product vision at Emma.

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  • Creating a user-focused inbox experience

    Creating a user-focused inbox experience

    Check out the highlights from the "Future of Email" panel at our Marketing United conference.

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  • Email Showdown: Shake Shack vs. Sonic

    Email Showdown: Shake Shack vs. Sonic

    Between these two fast food burger joints, which does better email marketing? Let's find out.

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  • 5 essential lessons we learned at Marketing United 2018

    5 essential lessons we learned at Marketing United 2018

    Here are five of most impactful marketing lessons and key takeaways from our best Marketing United conference yet.

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