Email Showdown: Shack Shack vs. Sonic
Between these two fast food burger joints, which does better email marketing? Let's find out.
5 essential lessons we learned at Marketing United 2018
Here are five of most impactful marketing lessons and key takeaways from our best Marketing United conference yet.
Authentic food photography drives more restaurant visits
Learn why user-generated food photography has become a force to be reckoned with on social media and within the restaurant industry as a whole.
Why the Scientific Method is key to better email results
Jay Baer walks us through the power of data, testing, and the Scientific Method for improving email results over time.
Here's what to do while you're in Nashville
There will be a ton of great content at Marketing United 2018, but what should you do at night to unwind after the conference? Here are some ideas.
The Ultimate Guide to Marketing United
New to Marketing United? Look no further. Here are all the pro tips you'll need to have an unforgettable time at our marketing conference in Nashville.
3 examples of email personalization gone wrong
In marketing, personalization is everything—that is, if you get it right. See some of the most common examples of email personalization gone wrong, plus learn how you can avoid making them yourself.
Big news about our 2017 Industry Report!
Emma’s 2017 Email Marketing Industry Report has been named a winner in the Killer Content Awards and a Gold Winner in the AVA Digital Awards.
7 Email Marketing Problems with Jay Baer
Did you miss our webinar with Jay Baer? Check out a recap of the 7 email marketing problems and 9 email marketing medicines to fix them.
The state of video marketing in 2018
Video has long dominated the digital marketing space, but what's in store for video in 2018?
Email showdown: AMC vs. Regal
Between the two biggest movie theater chains in the United States, who wins the inbox?
Anatomy of an Email: Marketing United
See a breakdown of the email design for our big Marketing United 2018 agenda reveal.
What experts are saying about AMP for Email
We gathered takes from industry thought leaders on Google's big AMP for Email announcement. What does this mean for the email development community at large?
What's a good email open rate?
There are an endless number of variables to consider when evaluating whether or not you've achieved a "good" open rate. Here, we break some of the top ones down.
Anatomy of an Email: Gordon Ramsay Restaurants
Have a lot of content to include in your monthly send? See an example of the email newsletter done right from the team at Gordon Ramsay Restaurants.
How Central College had their best #GivingTuesday ever
Learn how Central College optimized their email marketing strategy for the biggest fundraising day of the year.
How to send an effective re-engagement email
If someone hasn’t opened your emails in a while, it's time to send a re-engagement campaign. Here's how to do just that.
Email showdown: Verizon vs. AT&T vs. T-Mobile
Which wireless carrier does the best job nurturing their current customers with email marketing?
Anatomy of an Email: Dave & Buster's
See how Dave & Buster's scores big points in the inbox with an eye-catching GIF and timely content.
What does Facebook's algorithm update mean for marketers?
In the aftermath of Mark Zuckerberg's big announcement, here's how marketers can respond and adjust their organic social strategies accordingly.