Evolving your email audience to combat churn
Email marketers know it's normal for their audience to churn over time. But instead of focusing purely on list growth, here's how to combat churn by keeping more subscribers around for the long haul.
How to increase average spend per customer using email
Existing customers are one of the largest untapped resources in marketing today. Here's how to nurture them effectively and increase revenue with email marketing.
Design Matters: An interview with branding expert Debbie Millman
Debbie Millman, the host of podcast Design Matters, shares her thoughts on authenticity and vulnerability in branding.
How to get started with video marketing
There are so many options for video today—and so many brands doing it poorly— that it can be difficult to know where to start and how to stand out. Enter Amy Landino.
How university marketing strategies are evolving
During this panel discussion at our Marketing United conference, experts from Emma, Evertrue, Eventbrite, and Cornell shared top trends, challenges, and strategies for higher ed marketers.
What's our product philosophy at Emma?
At Marketing United 2018, Cody Bender (SVP of Product) and David Wright (Principal Product Manager) shed some light on our product vision at Emma.
Creating a user-focused inbox experience
Check out the highlights from the "Future of Email" panel at our Marketing United conference.
Email Showdown: Shake Shack vs. Sonic
Between these two fast food burger joints, which does better email marketing? Let's find out.
5 essential lessons we learned at Marketing United 2018
Here are five of most impactful marketing lessons and key takeaways from our best Marketing United conference yet.
Authentic food photography drives more restaurant visits
Learn why user-generated food photography has become a force to be reckoned with on social media and within the restaurant industry as a whole.
Why the Scientific Method is key to better email results
Jay Baer walks us through the power of data, testing, and the Scientific Method for improving email results over time.
Here's what to do while you're in Nashville
There will be a ton of great content at Marketing United 2018, but what should you do at night to unwind after the conference? Here are some ideas.
The Ultimate Guide to Marketing United
New to Marketing United? Look no further. Here are all the pro tips you'll need to have an unforgettable time at our marketing conference in Nashville.
3 examples of email personalization gone wrong
In marketing, personalization is everything—that is, if you get it right. See some of the most common examples of email personalization gone wrong, plus learn how you can avoid making them yourself.
Big news about our 2017 Industry Report!
Emma’s 2017 Email Marketing Industry Report has been named a winner in the Killer Content Awards and a Gold Winner in the AVA Digital Awards.
7 Email Marketing Problems with Jay Baer
Did you miss our webinar with Jay Baer? Check out a recap of the 7 email marketing problems and 9 email marketing medicines to fix them.
The state of video marketing in 2018
Video has long dominated the digital marketing space, but what's in store for video in 2018?
Email showdown: AMC vs. Regal
Between the two biggest movie theater chains in the United States, who wins the inbox?
Anatomy of an Email: Marketing United
See a breakdown of the email design for our big Marketing United 2018 agenda reveal.
What experts are saying about AMP for Email
We gathered takes from industry thought leaders on Google's big AMP for Email announcement. What does this mean for the email development community at large?