Lane Harbin

Lane Harbin is a senior content marketing manager at Emma. When she’s not geeking out over email marketing, she enjoys binge-listening to podcasts, catching up on the latest tech news, and constantly rearranging her living room.

  • 7 Restaurant promotion ideas to kick off a marketing campaign

    7 Restaurant promotion ideas to kick off a marketing campaign

    Want to get your restaurant’s marketing campaign off the ground? Then don’t miss these top 7 restaurant promotion ideas with examples and marketing tips.

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  • What makes an email bounce? What marketers need to know

    What makes an email bounce? What marketers need to know

    Frustrated with that growing email bounce rate? Don’t let it get to you. Here’s what each of your bounces means and what to do with the ones on your nerves.

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  • How to target email subscribers on mobile

    How to target email subscribers on mobile

    There’s a good chance that a majority of your subscribers read email on smartphones. Here’s how to target email subscribers on different mobile devices.

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  • What are lead magnets and why do they matter?

    What are lead magnets and why do they matter?

    Creating lead magnets is a great way to draw new customers to your brand and introduce them to your product. Emma explores the best ways to get started.

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  • Email marketing funnels: What they are and how to leverage them

    Email marketing funnels: What they are and how to leverage them

    Emma defines email marketing funnels and how you can use them to maximize conversion and engagement with your consumers.

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  • Your guide to audience segmentation for email marketing

    Your guide to audience segmentation for email marketing

    Emma walks through everything you need to know about audience segmentation for your email marketing strategy.

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  • 5 Elements to successful drip email campaigns

    5 Elements to successful drip email campaigns

    Drip campaigns can be an effective way to increase ROI and customer engagement. Emma shows you the best tips to do it successfully.

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  • 41 best Chrome extensions for marketers in 2018

    41 best Chrome extensions for marketers in 2018

    We put together the best Chrome extensions for marketers in 2018.

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  • What UX design can teach us about email marketing

    What UX design can teach us about email marketing

    One of the best ways to improve your email marketing is to focus on UX design and your subscriber's experience with your content. Emma shows you the best ways to maximize engagement through UX.

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  • 10 drip marketing examples to enhance your email strategy

    10 drip marketing examples to enhance your email strategy

    Drip marketing can help you increase ROI, improve customer engagement, and re-engage inactive subscribers, but what's the best way to get started? Emma shows you how to enhance your email strategy.

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  • 7 segmentation tips to improve your email results

    7 segmentation tips to improve your email results

    Segmentation is one of the best ways to send customized emails that are relevant to your customers. Emma shows you seven tips for improving your email marketing results.

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  • 11 festive New Year’s Eve email examples to ring in 2019

    11 festive New Year’s Eve email examples to ring in 2019

    Looking for a festive way to ring in the New Year with your subscriber list? We've rounded up some of the best email marketing examples to help you celebrate 2019 the right way.

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  • 7 most effective email marketing segmentation strategies to try

    7 most effective email marketing segmentation strategies to try

    Segmentation is one of the best tactics to add to your email marketing strategy for increasing conversion and customer engagement. Emma shows you our best tips and tricks.

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  • How to gain insights from your competitors’ email campaigns

    How to gain insights from your competitors’ email campaigns

    Emma teaches you how to analyze emails your competitors are sending to maximize your own email marketing strategy.

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  • Inside the Inbox: A content strategist shares her must-read newsletters

    Inside the Inbox: A content strategist shares her must-read newsletters

    Emma asked our content specialist to show us what's in her inbox—you'll see what she read, loved, what went to the trash, and which messages ended up in spam.

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  • What we got wrong (and right) with our email marketing predictions for 2018

    What we got wrong (and right) with our email marketing predictions for 2018

    Revisiting our email marketing predictions for 2018—what we got right, wrong, and what you can expect to see more of in 2019.

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  • How to excel at event email marketing (and 6 mistakes to avoid)

    How to excel at event email marketing (and 6 mistakes to avoid)

    Email marketing can be your best friend or worst enemy when it comes to planning events. Emma shows you how to use it to your advantage and fill the seats of your next big event.

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  • Why do people unsubscribe from email marketing campaigns?

    Why do people unsubscribe from email marketing campaigns?

    Emma explains why people unsubscribe from email marketing campaigns, and what you can do to make sure they're still reading your messages.

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  • Send cadence: The latest data on how often to send emails

    Send cadence: The latest data on how often to send emails

    When creating an email marketing strategy, it's important to determine the best time and how often to send your emails. Emma walks you through the latest data on email frequency to help.

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  • 6 tips for creating a holiday email marketing plan

    6 tips for creating a holiday email marketing plan

    The holidays can be a make-it-or-break-it time for marketers, so Emma is here sharing six tips for creating a holiday email marketing plan that increases customer engagement and happiness.

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