Lane Harbin

Lane Harbin is a senior content marketing manager at Emma. When she’s not geeking out over email marketing, she enjoys binge-listening to podcasts, catching up on the latest tech news, and constantly rearranging her living room.

7 restaurant promotion ideas to kick off a marketing campaign

Want to get your restaurant’s marketing campaign off the ground? Then don’t miss these top 7 restaurant promotion ideas with examples and marketing tips.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
What makes an email bounce? What marketers need to know

Frustrated with that growing email bounce rate? Don’t let it get to you. Here’s what each of your bounces means and what to do with the ones on your nerves.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to target email subscribers on mobile

There’s a good chance that a majority of your subscribers read email on smartphones. Here’s how to target email subscribers on different mobile devices.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
What are lead magnets and why do they matter?

Creating lead magnets is a great way to draw new customers to your brand and introduce them to your product. Emma explores the best ways to get started.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Email marketing funnels: What they are and how to leverage them

Emma defines email marketing funnels and how you can use them to maximize conversion and engagement with your consumers.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Your guide to audience segmentation for email marketing

Emma walks through everything you need to know about audience segmentation for your email marketing strategy.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
5 elements to successful drip email campaigns

Drip campaigns can be an effective way to increase ROI and customer engagement. Emma shows you the best tips to do it successfully.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
41 best Chrome extensions for marketers in 2018

We put together the best Chrome extensions for marketers in 2018.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
What UX design can teach us about email marketing

One of the best ways to improve your email marketing is to focus on UX design and your subscriber's experience with your content. Emma shows you the best ways to maximize engagement through UX.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
10 drip marketing examples to enhance your email strategy

Drip marketing can help you increase ROI, improve customer engagement, and re-engage inactive subscribers, but what's the best way to get started? Emma shows you how to enhance your email strategy.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
7 segmentation tips to improve your email results

Segmentation is one of the best ways to send customized emails that are relevant to your customers. Emma shows you seven tips for improving your email marketing results.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
11 festive New Year’s Eve email examples to ring in 2019

Looking for a festive way to ring in the New Year with your subscriber list? We've rounded up some of the best email marketing examples to help you celebrate 2019 the right way.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
7 most effective email marketing segmentation strategies to try

Segmentation is one of the best tactics to add to your email marketing strategy for increasing conversion and customer engagement. Emma shows you our best tips and tricks.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to gain insights from your competitors’ email campaigns

Emma teaches you how to analyze emails your competitors are sending to maximize your own email marketing strategy.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Inside the Inbox: A content strategist shares her must-read newsletters

Emma asked our content specialist to show us what's in her inbox—you'll see what she read, loved, what went to the trash, and which messages ended up in spam.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
What we got wrong (and right) with our email marketing predictions for 2018

Revisiting our email marketing predictions for 2018—what we got right, wrong, and what you can expect to see more of in 2019.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
How to excel at event email marketing (and 6 mistakes to avoid)

Email marketing can be your best friend or worst enemy when it comes to planning events. Emma shows you how to use it to your advantage and fill the seats of your next big event.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Why do people unsubscribe from email marketing campaigns?

Emma explains why people unsubscribe from email marketing campaigns, and what you can do to make sure they're still reading your messages.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
Send cadence: The latest data on how often to send emails

When creating an email marketing strategy, it's important to determine the best time and how often to send your emails. Emma walks you through the latest data on email frequency to help.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
6 tips for creating a holiday email marketing plan

The holidays can be a make-it-or-break-it time for marketers, so Emma is here sharing six tips for creating a holiday email marketing plan that increases customer engagement and happiness.
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
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Lane Harbin

7 restaurant promotion ideas to kick off a marketing campaign

Want to get your restaurant’s marketing campaign off the ground? Then don’t miss these top 7 restaurant promotion ideas with examples and marketing tips.

What makes an email bounce? What marketers need to know

Frustrated with that growing email bounce rate? Don’t let it get to you. Here’s what each of your bounces means and what to do with the ones on your nerves.

How to target email subscribers on mobile

There’s a good chance that a majority of your subscribers read email on smartphones. Here’s how to target email subscribers on different mobile devices.

What are lead magnets and why do they matter?

Creating lead magnets is a great way to draw new customers to your brand and introduce them to your product. Emma explores the best ways to get started.

Email marketing funnels: What they are and how to leverage them

Emma defines email marketing funnels and how you can use them to maximize conversion and engagement with your consumers.

Your guide to audience segmentation for email marketing

Emma walks through everything you need to know about audience segmentation for your email marketing strategy.

5 elements to successful drip email campaigns

Drip campaigns can be an effective way to increase ROI and customer engagement. Emma shows you the best tips to do it successfully.

41 best Chrome extensions for marketers in 2018

We put together the best Chrome extensions for marketers in 2018.

What UX design can teach us about email marketing

One of the best ways to improve your email marketing is to focus on UX design and your subscriber's experience with your content. Emma shows you the best ways to maximize engagement through UX.

10 drip marketing examples to enhance your email strategy

Drip marketing can help you increase ROI, improve customer engagement, and re-engage inactive subscribers, but what's the best way to get started? Emma shows you how to enhance your email strategy.

7 segmentation tips to improve your email results

Segmentation is one of the best ways to send customized emails that are relevant to your customers. Emma shows you seven tips for improving your email marketing results.

11 festive New Year’s Eve email examples to ring in 2019

Looking for a festive way to ring in the New Year with your subscriber list? We've rounded up some of the best email marketing examples to help you celebrate 2019 the right way.

7 most effective email marketing segmentation strategies to try

Segmentation is one of the best tactics to add to your email marketing strategy for increasing conversion and customer engagement. Emma shows you our best tips and tricks.

How to gain insights from your competitors’ email campaigns

Emma teaches you how to analyze emails your competitors are sending to maximize your own email marketing strategy.

Inside the Inbox: A content strategist shares her must-read newsletters

Emma asked our content specialist to show us what's in her inbox—you'll see what she read, loved, what went to the trash, and which messages ended up in spam.

What we got wrong (and right) with our email marketing predictions for 2018

Revisiting our email marketing predictions for 2018—what we got right, wrong, and what you can expect to see more of in 2019.

How to excel at event email marketing (and 6 mistakes to avoid)

Email marketing can be your best friend or worst enemy when it comes to planning events. Emma shows you how to use it to your advantage and fill the seats of your next big event.

Why do people unsubscribe from email marketing campaigns?

Emma explains why people unsubscribe from email marketing campaigns, and what you can do to make sure they're still reading your messages.

Send cadence: The latest data on how often to send emails

When creating an email marketing strategy, it's important to determine the best time and how often to send your emails. Emma walks you through the latest data on email frequency to help.

6 tips for creating a holiday email marketing plan

The holidays can be a make-it-or-break-it time for marketers, so Emma is here sharing six tips for creating a holiday email marketing plan that increases customer engagement and happiness.