Lane Harbin

Frustrated with that growing email bounce rate? Don’t let it get to you. Here’s what each of your bounces means and what to do with the ones on your nerves.

There’s a good chance that a majority of your subscribers read email on smartphones. Here’s how to target email subscribers on different mobile devices.

Creating lead magnets is a great way to draw new customers to your brand and introduce them to your product. Emma explores the best ways to get started.

Emma defines email marketing funnels and how you can use them to maximize conversion and engagement with your consumers.

Emma walks through everything you need to know about audience segmentation for your email marketing strategy.

Drip campaigns can be an effective way to increase ROI and customer engagement. Emma shows you the best tips to do it successfully.

We put together the best Chrome extensions for marketers in 2018.

One of the best ways to improve your email marketing is to focus on UX design and your subscriber's experience with your content. Emma shows you the best ways to maximize engagement through UX.

Drip marketing can help you increase ROI, improve customer engagement, and re-engage inactive subscribers, but what's the best way to get started? Emma shows you how to enhance your email strategy.

Segmentation is one of the best ways to send customized emails that are relevant to your customers. Emma shows you seven tips for improving your email marketing results.

Looking for a festive way to ring in the New Year with your subscriber list? We've rounded up some of the best email marketing examples to help you celebrate 2019 the right way.

Segmentation is one of the best tactics to add to your email marketing strategy for increasing conversion and customer engagement. Emma shows you our best tips and tricks.

Emma teaches you how to analyze emails your competitors are sending to maximize your own email marketing strategy.

Emma asked our content specialist to show us what's in her inbox—you'll see what she read, loved, what went to the trash, and which messages ended up in spam.

Revisiting our email marketing predictions for 2018—what we got right, wrong, and what you can expect to see more of in 2019.

Email marketing can be your best friend or worst enemy when it comes to planning events. Emma shows you how to use it to your advantage and fill the seats of your next big event.

Emma explains why people unsubscribe from email marketing campaigns, and what you can do to make sure they're still reading your messages.

When creating an email marketing strategy, it's important to determine the best time and how often to send your emails. Emma walks you through the latest data on email frequency to help.

The holidays can be a make-it-or-break-it time for marketers, so Emma is here sharing six tips for creating a holiday email marketing plan that increases customer engagement and happiness.