Lane Harbin

Lane Harbin is a senior content marketing manager at Emma. When she’s not geeking out over email marketing, she enjoys binge-listening to podcasts, catching up on the latest tech news, and constantly rearranging her living room.

  • 5 elements to successful drip email campaigns

    5 elements to successful drip email campaigns

    Drip campaigns can be an effective way to increase ROI and customer engagement. Emma shows you the best tips to do it successfully.

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  • 41 best Chrome extensions for marketers in 2018

    41 best Chrome extensions for marketers in 2018

    We put together the best Chrome extensions for marketers in 2018.

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  • What UX design can teach us about email marketing

    What UX design can teach us about email marketing

    One of the best ways to improve your email marketing is to focus on UX design and your subscriber's experience with your content. Emma shows you the best ways to maximize engagement through UX.

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  • 7 segmentation tips to improve your email results

    7 segmentation tips to improve your email results

    Segmentation is one of the best ways to send customized emails that are relevant to your customers. Emma shows you seven tips for improving your email marketing results.

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  • 11 festive New Year’s Eve email examples to ring in 2019

    11 festive New Year’s Eve email examples to ring in 2019

    Looking for a festive way to ring in the New Year with your subscriber list? We've rounded up some of the best email marketing examples to help you celebrate 2019 the right way.

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  • 7 most effective email marketing segmentation strategies to try

    7 most effective email marketing segmentation strategies to try

    Segmentation is one of the best tactics to add to your email marketing strategy for increasing conversion and customer engagement. Emma shows you our best tips and tricks.

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  • How to gain insights from your competitors’ email campaigns

    How to gain insights from your competitors’ email campaigns

    Emma teaches you how to analyze emails your competitors are sending to maximize your own email marketing strategy.

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  • Inside the Inbox: A content strategist shares her must-read newsletters

    Inside the Inbox: A content strategist shares her must-read newsletters

    Emma asked our content specialist to show us what's in her inbox—you'll see what she read, loved, what went to the trash, and which messages ended up in spam.

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  • What we got wrong (and right) with our email marketing predictions for 2018

    What we got wrong (and right) with our email marketing predictions for 2018

    Revisiting our email marketing predictions for 2018—what we got right, wrong, and what you can expect to see more of in 2019.

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  • How to excel at event email marketing (and 6 mistakes to avoid)

    How to excel at event email marketing (and 6 mistakes to avoid)

    Email marketing can be your best friend or worst enemy when it comes to planning events. Emma shows you how to use it to your advantage and fill the seats of your next big event.

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  • Why do people unsubscribe from email marketing campaigns?

    Why do people unsubscribe from email marketing campaigns?

    Emma explains why people unsubscribe from email marketing campaigns, and what you can do to make sure they're still reading your messages.

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  • Send cadence: The latest data on how often to send emails

    Send cadence: The latest data on how often to send emails

    When creating an email marketing strategy, it's important to determine the best time and how often to send your emails. Emma walks you through the latest data on email frequency to help.

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  • 6 tips for creating a holiday email marketing plan

    6 tips for creating a holiday email marketing plan

    The holidays can be a make-it-or-break-it time for marketers, so Emma is here sharing six tips for creating a holiday email marketing plan that increases customer engagement and happiness.

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  • 6 unexpected real estate marketing ideas for email

    6 unexpected real estate marketing ideas for email

    Email marketing can be a huge advantage for those in the real estate industry, which is why Emma has compiled ideas specifically geared toward realtors and their customer relationships.

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  • 5 plain text email best practices for digital marketers

    5 plain text email best practices for digital marketers

    Looking for ways to maximize your plain text emails? Emma walks you through five best practices for plain text emails that will take your digital marketing to the next level.

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  • The top challenges with email marketing in Outlook (and how to solve them)

    The top challenges with email marketing in Outlook (and how to solve them)

    Emma walks you through the top challenges email marketers face when sending emails to clients who use Outlook, and provides several tips for how to solve them.

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  • How to create an email newsletter that builds brand loyalty

    How to create an email newsletter that builds brand loyalty

    Emma teaches you how to create an email newsletter that builds brand loyalty and turns readers into consumers.

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  • What is email list cleaning and how does it work?

    What is email list cleaning and how does it work?

    Emma walks you through what email list cleaning is, why it's important to do, and how to get started on your own email marketing list.

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  • The top 5 email marketing mistakes to avoid

    The top 5 email marketing mistakes to avoid

    Emma walks you through the top five email marketing mistakes to avoid, allowing you to create a successful send strategy.

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  • 7 ways to measure email marketing effectiveness

    7 ways to measure email marketing effectiveness

    Is your email marketing as effective as it could be? Use these tips to track the metrics that matter.

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