Kaitlin Westbrook

Understanding business psychology can help transform your marketing strategy into something incredibly engaging. Emma covers the best books you should read when trying to understand your customers.

Despite email marketing's evolution, there are outdated practices marketers continue to use.

Emma explores the pros and cons of sending batch emails versus triggered emails using automation—Which email marketing strategy is best for your business?

Sending welcome emails is a great way to introduce your subscribers to your brand and show them how they can engage with it in the future. In this post, Emma shows you what to include.

Despite email marketing's evolution, there are outdated practices marketers continue to use.

How can you use email marketing attribution to calculate metrics that matter?

Emma gives a round-up of the five best email marketing campaigns we could find. Take a look to gain inspiration for your own email marketing campaigns.

Just how much does email marketing cost? And is it worth it? These are questions to ask when budgeting for the upcoming quarter.

If you're feeling a little unsure about your email marketing strategy, Emma provides ten steps to help you revamp and recharge your plan to maximize conversion and consumer engagement.

There are a few universal elements to consider when choosing the best image file size for email.

Today we’ll discuss some tips and tricks you can apply to your emails each and every time. Maybe you’ll even learn how to write the best email ever.

Emma uncovers myths about the difficulty of email marketing and equips you with tools and strategies to overcome them with confidence.

Email list growth should always be at the forefront of every marketer’s mind. But an email list isn’t all about reaching a mass audience.