Kaitlin Westbrook

Kaitlin Westbrook is a content writer who covers business and creative content. When she's not writing, she enjoys movies, baking, and her Pomeranian.

  • Email-safe fonts: How to stay compatible and on-brand

    Email-safe fonts: How to stay compatible and on-brand

    It’s important to use email-safe fonts to ensure your message is delivered, but there are actually a number of things to consider when choosing that perfect text.

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  • The 4 best books on business psychology

    The 4 best books on business psychology

    Understanding business psychology can help transform your marketing strategy into something incredibly engaging. Emma covers the best books you should read when trying to understand your customers.

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  • Win the Inbox: Email marketing tactics you should retire yesterday

    Win the Inbox: Email marketing tactics you should retire yesterday

    Despite email marketing's evolution, there are outdated practices marketers continue to use.

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  • The pros and cons of batched versus triggered emails

    The pros and cons of batched versus triggered emails

    Emma explores the pros and cons of sending batch emails versus triggered emails using automation—Which email marketing strategy is best for your business?

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  • 5 elements of the perfect welcome email

    5 elements of the perfect welcome email

    Sending welcome emails is a great way to introduce your subscribers to your brand and show them how they can engage with it in the future. In this post, Emma shows you what to include.

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  • Win the Inbox: Email marketing tactics you should retire yesterday

    Win the Inbox: Email marketing tactics you should retire yesterday

    Despite email marketing's evolution, there are outdated practices marketers continue to use.

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  • Email marketing attribution: How to measure the impact of your email efforts

    Email marketing attribution: How to measure the impact of your email efforts

    How can you use email marketing attribution to calculate metrics that matter?

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  • 5 of the best email marketing campaigns we could find

    5 of the best email marketing campaigns we could find

    Emma gives a round-up of the five best email marketing campaigns we could find. Take a look to gain inspiration for your own email marketing campaigns.

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  • How much does email marketing cost?

    How much does email marketing cost?

    Just how much does email marketing cost? And is it worth it? These are questions to ask when budgeting for the upcoming quarter.

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  • 10 steps to revamping your email marketing strategy

    10 steps to revamping your email marketing strategy

    If you're feeling a little unsure about your email marketing strategy, Emma provides ten steps to help you revamp and recharge your plan to maximize conversion and consumer engagement.

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  • What is the best image file size for email?

    What is the best image file size for email?

    There are a few universal elements to consider when choosing the best image file size for email.

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  • 6 steps to creating the best email ever

    6 steps to creating the best email ever

    Today we’ll discuss some tips and tricks you can apply to your emails each and every time. Maybe you’ll even learn how to write the best email ever.

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  • Is email marketing hard? 6 things digital marketers need to know

    Is email marketing hard? 6 things digital marketers need to know

    Emma uncovers myths about the difficulty of email marketing and equips you with tools and strategies to overcome them with confidence.

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  • 5 ways to supercharge your email list growth & prevent churn

    5 ways to supercharge your email list growth & prevent churn

    Email list growth should always be at the forefront of every marketer’s mind. But an email list isn’t all about reaching a mass audience.

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