Kaitlin Wernet

Kaitlin Wernet is a content specialist on Emma's marketing team. When she's not restraining herself from using too many exclamation points or grabbing one more La Croix from the office kitchen, she can be found working on her first book or planning her next big travel adventure.

  • Recap: UnMarketing on holiday campaigns, email frequency, and more

    Recap: UnMarketing on holiday campaigns, email frequency, and more

    Emma hosts marketing experts Scott and Alison Stratten to talk all things email marketing frequency, holiday promotions, and what email has that other mediums don't.

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  • Emma's email resolutions for 2019

    Emma's email resolutions for 2019

    From deliverability to design, we've got a few email marketing resolutions and predictions for 2019.

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  • Anatomy of an email: Anthropologie

    Anatomy of an email: Anthropologie

    Anatomy of an email is a series where Emma breaks down the reasons why some of our favorite messages were so successful. This time, we're looking at an email from Anthropologie.

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  • Emma’s VP of HR talks women in tech on the Lean In podcast

    Emma’s VP of HR talks women in tech on the Lean In podcast

    Emma's VP of Human Resources talks women in tech, female-led companies we love, and more on Tilted: A Lean In podcast.

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  • Emails we love: The holiday edition

    Emails we love: The holiday edition

    Emma shares emails we love to get you in the spirit for email marketing during the holiday season.

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  • Email Showdown: Artifact Uprising Vs. Minted

    Email Showdown: Artifact Uprising Vs. Minted

    It's the busiest time of year for companies like Artifact Uprising and Minted, but which one is sending the best email marketing to customer inboxes? Find out in this edition of email showdown.

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  • Win the Inbox: 4 ways to build customer relationships with email

    Win the Inbox: 4 ways to build customer relationships with email

    Email marketing is all about building relationships, and Emma shows you four ways to make sure you're maintaining connections through customers' inboxes.

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  • Email Showdown: Casper vs. Leesa

    Email Showdown: Casper vs. Leesa

    When it comes to mattress companies, Casper and Leesa are paving the way for online ordering and delivery. But who wins when it comes to email marketing?

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  • Recap: UnPodcast marketing podcast records live from Emma HQ

    Recap: UnPodcast marketing podcast records live from Emma HQ

    Every month, marketing experts Scott and Alison Stratten of UnMarketing join us to answer your questions about marketing and more. This time, they joined us live in Nashville at Emma HQ.

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  • Win the Inbox: 4 ways to build customer relationships with email

    Win the Inbox: 4 ways to build customer relationships with email

    Email marketing is all about building relationships, and Emma shows you four ways to make sure you're maintaining connections through customers' inboxes.

    Read Article
  • 7 statistics that prove email marketing works for younger demographics

    7 statistics that prove email marketing works for younger demographics

    Emma shares 7 statistics that provide email marketing for younger demographics works, and what you can do to reach millennials and the generations that follow them.

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  • 11 email acquisition best practices for email marketing

    11 email acquisition best practices for email marketing

    There are many ways you can cultivate a strong, healthy list using simple email acquisition best practices.

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  • Inside the Inbox: A fitness studio manager flexes her favorite emails

    Inside the Inbox: A fitness studio manager flexes her favorite emails

    Emma asked a fitness studio manager to show us what's in her inbox—you'll see what she read, loved, what went to the trash, and which messages ended up in spam.

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  • Recap: Emma goes live with marketing experts Scott and Alison Stratten

    Recap: Emma goes live with marketing experts Scott and Alison Stratten

    Every month, marketing experts Scott and Alison Stratten of UnMarketing join us for a Facebook live to answer your questions about marketing and more.

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  • 12 ways to write better B2B email marketing copy

    12 ways to write better B2B email marketing copy

    Emma covers 12 ways business-to-business companies can improve their writing when it comes to email marketing.

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  • How to get started with email marketing: 13 ideas to implement right now

    How to get started with email marketing: 13 ideas to implement right now

    Emma walks you through getting started with your email marketing strategy and 13 ideas you can implement right now.

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  • 10 common email marketing interview questions to prepare for

    10 common email marketing interview questions to prepare for

    Emma tells you the most common interview questions you should prepare for when applying for a job in email marketing.

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  • How to write a direct marketing email: 10 tips to writing copy that converts

    How to write a direct marketing email: 10 tips to writing copy that converts

    Learn how to write direct marketing copy that converts using 10 of Emma's best tips for writing an email that empowers your customers to take action.

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  • How to build a "strategy-first" email marketing program

    How to build a "strategy-first" email marketing program

    After you walk through Emma's initial steps to building a "strategy-first" email marketing program, you'll be ready to send your first message with confidence.

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  • 10 things to look for (and look out for) in your mass email service

    10 things to look for (and look out for) in your mass email service

    Emma explores the ten things you should be looking for (and avoiding) when choosing a mass email service.

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