Kaitlin Wernet

Kaitlin Wernet is a content specialist on Emma's marketing team. When she's not restraining herself from using too many exclamation points or grabbing one more La Croix from the office kitchen, she can be found working on her first book or planning her next big travel adventure.

  • Inside the Inbox: A brand copywriter talks most inspiring sends

    Inside the Inbox: A brand copywriter talks most inspiring sends

    Let's take a look inside the inbox of Jared Evers, brand copywriter extraordinaire who knows an effective email when he sees one. Also known as “most likely to fill our inboxes with inspiration.”

    Read Article
  • Anatomy of an Email: Chipotle

    Anatomy of an Email: Chipotle

    In this edition of Anatomy of an Email, we break down how Chipotle's order confirmation email enhances their customer experience.

    Read Article
  • Emails We Love: The birthday edition

    Emails We Love: The birthday edition

    In this edition of Emails We Love, we see what companies are sending the best birthday emails and break down exactly what makes them so great.

    Read Article
  • Email Showdown: Lululemon Vs. Outdoor Voices

    Email Showdown: Lululemon Vs. Outdoor Voices

    In this edition of Email Showdown, it's a battle between athleticwear companies during one of their busiest seasons of the year. Who will come out on top?

    Read Article
  • Inside the Inbox: A design expert shares his top email must-haves

    Inside the Inbox: A design expert shares his top email must-haves

    Emma's design services lead Logan Baird talks his personal inbox, the elements for an effective email, and the marketing opportunities brands are missing out on.

    Read Article
  • [Infographic] Mapping your subscriber experience

    [Infographic] Mapping your subscriber experience

    How do you begin mapping your subscriber experience? Find out with this infographic.

    Read Article
  • Recap: UnMarketing on holiday campaigns, email frequency, and more

    Recap: UnMarketing on holiday campaigns, email frequency, and more

    Emma hosts marketing experts Scott and Alison Stratten to talk all things email marketing frequency, holiday promotions, and what email has that other mediums don't.

    Read Article
  • Emma's email resolutions for 2019

    Emma's email resolutions for 2019

    From deliverability to design, we've got a few email marketing resolutions and predictions for 2019.

    Read Article
  • Anatomy of an email: Anthropologie

    Anatomy of an email: Anthropologie

    Anatomy of an email is a series where Emma breaks down the reasons why some of our favorite messages were so successful. This time, we're looking at an email from Anthropologie.

    Read Article
  • Emma’s VP of HR talks women in tech on the Lean In podcast

    Emma’s VP of HR talks women in tech on the Lean In podcast

    Emma's VP of Human Resources talks women in tech, female-led companies we love, and more on Tilted: A Lean In podcast.

    Read Article
  • Emails we love: The holiday edition

    Emails we love: The holiday edition

    Emma shares emails we love to get you in the spirit for email marketing during the holiday season.

    Read Article
  • Email Showdown: Artifact Uprising Vs. Minted

    Email Showdown: Artifact Uprising Vs. Minted

    It's the busiest time of year for companies like Artifact Uprising and Minted, but which one is sending the best email marketing to customer inboxes? Find out in this edition of email showdown.

    Read Article
  • Win the Inbox: 4 ways to build customer relationships with email

    Win the Inbox: 4 ways to build customer relationships with email

    Email marketing is all about building relationships, and Emma shows you four ways to make sure you're maintaining connections through customers' inboxes.

    Read Article
  • Email Showdown: Casper vs. Leesa

    Email Showdown: Casper vs. Leesa

    When it comes to mattress companies, Casper and Leesa are paving the way for online ordering and delivery. But who wins when it comes to email marketing?

    Read Article
  • Recap: UnPodcast marketing podcast records live from Emma HQ

    Recap: UnPodcast marketing podcast records live from Emma HQ

    Every month, marketing experts Scott and Alison Stratten of UnMarketing join us to answer your questions about marketing and more. This time, they joined us live in Nashville at Emma HQ.

    Read Article
  • Win the Inbox: 4 ways to build customer relationships with email

    Win the Inbox: 4 ways to build customer relationships with email

    Email marketing is all about building relationships, and Emma shows you four ways to make sure you're maintaining connections through customers' inboxes.

    Read Article
  • 7 statistics that prove email marketing works for younger demographics

    7 statistics that prove email marketing works for younger demographics

    Emma shares 7 statistics that provide email marketing for younger demographics works, and what you can do to reach millennials and the generations that follow them.

    Read Article
  • 11 email acquisition best practices for email marketing

    11 email acquisition best practices for email marketing

    There are many ways you can cultivate a strong, healthy list using simple email acquisition best practices.

    Read Article
  • Inside the Inbox: A fitness studio manager flexes her favorite emails

    Inside the Inbox: A fitness studio manager flexes her favorite emails

    Emma asked a fitness studio manager to show us what's in her inbox—you'll see what she read, loved, what went to the trash, and which messages ended up in spam.

    Read Article
  • Recap: Emma goes live with marketing experts Scott and Alison Stratten

    Recap: Emma goes live with marketing experts Scott and Alison Stratten

    Every month, marketing experts Scott and Alison Stratten of UnMarketing join us for a Facebook live to answer your questions about marketing and more.

    Read Article
  • loading
    Loading More...