Jeff Slutz

Jeff is a senior content writer at Emma. When he’s not geeking out over email marketing, he enjoys jogging short distances, chowing down on Mom’s cooking, appreciating a beautiful jump shot, and telling anyone who listens how underrated Ohio is. Usually not at the same time.

  • Why 2018 should be the year for customer engagement

    Why 2018 should be the year for customer engagement

    If you want to have your best email marketing year ever, then you have to focus on one of your greatest untapped resources: your existing customers.

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  • Essential Email Marketing Tips for 2018

    Essential Email Marketing Tips for 2018

    The brand that creates the best inbox experience will almost always win more customers. Here are 6 must-know tips to do just that in 2018.

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  • 6 email marketing predictions for 2018

    6 email marketing predictions for 2018

    For marketers, the time is now to get ready for 2018, so we asked some of the smartest folks around the Emma house for their predictions on what we can expect in the new year.

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  • How to test your landing pages to improve conversion rates

    How to test your landing pages to improve conversion rates

    Continual testing is absolutely crucial for marketers. Here are a few tips that we learned from a recent landing page test of our own.

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  • The Perfect Match: Email Marketing + Customer Loyalty

    The Perfect Match: Email Marketing + Customer Loyalty

    When it comes to forming lasting customer relationships, there’s one channel that stands above all others: email. Here are 5 reasons why.

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  • 6 steps to an airtight email strategy

    6 steps to an airtight email strategy

    Are there gaps in your email marketing strategy? Find out (and discover six steps to solve them) in our next webinar!

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  • 5 college football teams marketers can learn from

    5 college football teams marketers can learn from

    College football teaches us a lot of life lessons about dedication, teamwork, and skyrocketing your email conversion rates. Seriously...

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  • How Cowboy Jungle is redefining great email marketing

    How Cowboy Jungle is redefining great email marketing

    With the help of Emma team, CJI’s open and click rates have gone through the roof.

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  • Announcing the very first Emma Roadshow!

    Announcing the very first Emma Roadshow!

    We're hitting the road with our partners to help marketers learn how to compete with (and win against) the best brands in the world.

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  • Marketing Confidential: Marketers reveal their top 5 challenges

    Marketing Confidential: Marketers reveal their top 5 challenges

    See what's causing marketers' biggest headaches along with quick tips for how to overcome them.

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  • Email showdown: Cavs vs. Warriors

    Email showdown: Cavs vs. Warriors

    Find out who does the best email marketing when the top two teams in the NBA square off in the inbox.

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  • Recap: Marketing United Day 2

    Recap: Marketing United Day 2

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  • Recap: Marketing United Day 1

    Recap: Marketing United Day 1

    Day 1 of Marketing United 2017 is officially in the books, and the conference couldn’t have gotten off to a better start! Here are a few highlights from yesterday’s events.

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  • What marketers need to know for 2017

    What marketers need to know for 2017

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  • Deliver the perfect follow-up email. Automatically.

    Deliver the perfect follow-up email. Automatically.

    One of our favorite parts of the Emma Plus Advanced Automation suite is the new “if this, send that” functionality. Some people call it branching or conditional logic. We like to call it the...

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  • Advanced Automation, powered by Emma

    Advanced Automation, powered by Emma

    It seems like everywhere you turn in the marketing world, people are talking about how to get the most from automation. And hey, we’re no different. But there’s a disconnect between the amount of...

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  • Introducing Emma Plus: The platform you've been waiting for

    Introducing Emma Plus: The platform you've been waiting for

    At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...

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  • 9 marketing stats we just had to share

    9 marketing stats we just had to share

    Confession time: We are huge nerds when it comes to marketing data. We genuinely get excited when we see new stats and talk about what they might mean for marketers. So we thought we’d let you in...

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  • How charity: water innovates inside & outside the inbox

    How charity: water innovates inside & outside the inbox

    We’re always excited when a new customer decides to join Emma, but sometimes one comes along that feels like they’ve been a part of the family for years. The staff is smart and friendly, the...

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  • Marketing United Day 2 Recap

    Marketing United Day 2 Recap

    And that’s a wrap! Marketing United 2016 has officially come to a close, and we’re filled with a mixture of sadness that it’s over, inspiration to do amazing things (marketing things, mostly),...

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