Grace Miller

Grace Miller is a content writer with a passion for grammar and the public library. When she isn't writing for Emma, she's probably writing fiction, reading another thriller, or listening to a true crime podcast.

  • The 6 best project management tools for small businesses

    The 6 best project management tools for small businesses

    There are many available tools to help you and your team for project management, and Emma walks you through six of the best you can find.

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  • How to be an email evangelist within your organization

    How to be an email evangelist within your organization

    Email marketing is one of the most powerful tools you can use, but it can be difficult to convince the rest of your organization to get on board. Emma empowers you to become an email evangelist.

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  • 5 best practices for using video in your email marketing

    5 best practices for using video in your email marketing

    Video is a popular medium on its own, but adding it to your email marketing strategy is one of the best ways to maximize customer engagement and increase your marketing ROI.

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  • 11 email subject line mistakes to avoid at all costs

    11 email subject line mistakes to avoid at all costs

    Subject lines serve as your email marketing first impressions, so it's important to get it right. Emma walks you through 11 mistakes you can learn from and prevent in your own strategy.

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  • 21 festive emails to inspire your holiday marketing strategy

    21 festive emails to inspire your holiday marketing strategy

    From Thanksgiving to Christmas and everything in-between, Emma shares 21 holiday emails to inspire your company's holiday email marketing strategy.

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  • The top 7 dos and don’ts of targeted email advertising

    The top 7 dos and don’ts of targeted email advertising

    By covering seven dos and don'ts of targeting email advertising, Emma teaches you how to create and maintain an email strategy that works.

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  • Evolution of the inbox: The tech and history behind email

    Evolution of the inbox: The tech and history behind email

    Emma walks you through the history of email to explain how simple text messages evolved to become one of the most complex and ubiquitous means of communication today

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  • How to track the success of your email marketing

    How to track the success of your email marketing

    Emma shows you the best metrics to track in order to gauge how successful your email marketing campaigns are. Check these metrics and take steps to improve them and you'll see your best results yet.

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  • 10 ways to avoid landing in the spam folder

    10 ways to avoid landing in the spam folder

    Emma shows you ten ways to improve your deliverability scores and make sure your emails aren't landing in the spam folder.

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  • 3 email drip campaign ideas that drive conversions

    3 email drip campaign ideas that drive conversions

    Need inspiration for your next email drip campaign? Use these ideas to help you optimize your next email marketing campaign to drive conversion and boost your results.

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  • 5 things to copy from these award-winning emails

    5 things to copy from these award-winning emails

    If you need a little inspiration before your next email campaign, these award-winning emails can help your email stand out among in crowded inboxes. Here are 5 things to copy from award-winning emails

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  • Email or direct mail: Which delivers the best ROI?

    Email or direct mail: Which delivers the best ROI?

    Emma offers an in-depth look at the pros and cons for both email marketing and direct mail, allowing your company to decide for yourself how you can bring in more revenue.

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