Grace Miller

Email marketing is one of the most powerful tools you can use, but it can be difficult to convince the rest of your organization to get on board. Emma empowers you to become an email evangelist.

Video is a popular medium on its own, but adding it to your email marketing strategy is one of the best ways to maximize customer engagement and increase your marketing ROI.

Subject lines serve as your email marketing first impressions, so it's important to get it right. Emma walks you through 11 mistakes you can learn from and prevent in your own strategy.

From Thanksgiving to Christmas and everything in-between, Emma shares 21 holiday emails to inspire your company's holiday email marketing strategy.

By covering seven dos and don'ts of targeting email advertising, Emma teaches you how to create and maintain an email strategy that works.

Emma walks you through the history of email to explain how simple text messages evolved to become one of the most complex and ubiquitous means of communication today

Emma shows you the best metrics to track in order to gauge how successful your email marketing campaigns are. Check these metrics and take steps to improve them and you'll see your best results yet.

Emma shows you ten ways to improve your deliverability scores and make sure your emails aren't landing in the spam folder.

Need inspiration for your next email drip campaign? Use these ideas to help you optimize your next email marketing campaign to drive conversion and boost your results.

If you need a little inspiration before your next email campaign, these award-winning emails can help your email stand out among in crowded inboxes. Here are 5 things to copy from award-winning emails

Emma offers an in-depth look at the pros and cons for both email marketing and direct mail, allowing your company to decide for yourself how you can bring in more revenue.