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Read ArticleLet’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion
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In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.
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Read ArticleHow to manage brand consistency in email marketing
Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? We’re here to answer your questions.
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Read ArticleHow to use dynamic email content for lead generation
Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples to help spark your creative side.
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Read ArticleBest practices for email signup forms that work (plus examples)
These seven email signup form customization tips are essential to maintaining and growing your mailing list.
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Read Article5 email marketing tips for remote teams
How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team engaged.
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Read ArticleRAISE 2020: The New School case study
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Read ArticleRAISE 2020: The New School case study
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Read Article10 marketing automation best practices every marketer should know
Email marketing automation best practices show you how to get the most out of your content. Here are some examples of how to engage users at the perfect time.
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Read ArticleAn email metrics guide: Best practices, tips, and examples
Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which are most important plus how to track (and raise) them.
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Read Article7 of the best email subject lines for sales that work
Email subject lines for sales can be the difference between moving a product and not. When you’re looking to get sales emails read, use these tips to improve your openers.
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Read Article8 of our favorite and most effective survey email subject lines
If you have a good survey email subject line, you can make your next feedback campaign a success. Here are some of the top techniques and why each one works so well.
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Read ArticleHow to choose an email list management tool
As an email marketer, your list can make or break you. Here are some tips on finding the perfect tool to build and maintain your list and empower your campaigns.
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Read ArticleHow to create creative email campaigns that get results
Not sure where to start when it comes to building successful email campaigns in 2020? Check out these eight steps and get going in the right direction.
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Read Article6 email engagement metrics you should be tracking in every send
With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here are six engagement metrics you should be tracking.
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Read ArticleEmmaU virtual backgrounds made for you
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Read ArticleThe best email newsletters to pay attention to in 2020
Looking for the best email newsletters of 2020? These eight examples will help you stay up to date on all things marketing.
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Read ArticleEmail automation workflows: Understanding the how and the why
Email automation workflows are essential for several reasons. We’ll tell you why and walk you through the setup.
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Read ArticleHow to avoid the spam folder and build your sender reputation
Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.
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Read ArticleHow to write effective and genuine customer appreciation emails
Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.
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