Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our​​ powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. It's email marketing that works for you.

  • How employers abuse minorities in white spaces

    How employers abuse minorities in white spaces

    Companies without an evolving Diversity, Equity, and Inclusion core can cause harm to their employees. Here’s how.

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  • Getting back to The Office

    Getting back to The Office

    We asked two of our favorite accountants to lead Back to The Office: An Evening with Dunder Mifflin’s Finest...

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  • Why DEI is a key differentiator for your marketing strategy

    Why DEI is a key differentiator for your marketing strategy

    71% of consumers expect brands to promote diversity and inclusion in their online advertising. Yet DEI is still missing as a core part of marketing strategy.

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  • Drive urgency with LiveTimer in your email

    Drive urgency with LiveTimer in your email

    Use LiveTimer to drive urgency in your emails and watch your click-through rates soar. Follow these best practices for the best LiveTimer results.

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  • What's new with Emma?

    What's new with Emma?

    April 2021 Updates

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  • How to re-engage bored email subscribers

    How to re-engage bored email subscribers

    If a subscriber hasn’t opened your email in six months or more, it may be time for a re-engagement campaign. Follow these email best practices to increase opens.

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  • How to grow a nonprofit email list and reap the rewards

    How to grow a nonprofit email list and reap the rewards

    Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.

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  • Diversity recruiting: is your company a changemaker?

    Diversity recruiting: is your company a changemaker?

    Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone.

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  • Build your email marketing with social proof

    Build your email marketing with social proof

    Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers.

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  • How to build brand awareness with email marketing

    How to build brand awareness with email marketing

    Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects.

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  • What's new with Emma?

    What's new with Emma?

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  • How to acquire customers using email automation

    How to acquire customers using email automation

    Follow these 4 steps to create a robust email acquisition strategy using automation. Increase conversions and customer loyalty with this robust plan.

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  • The value of an automated email welcome series

    The value of an automated email welcome series

    Don’t underestimate the value of a welcome email or series of emails. They serve to engage subscribers and earn trust and loyalty when done well.

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  • Appropriation vs. appreciation

    Appropriation vs. appreciation

    It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.

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  • Email was a lifeline for higher ed in 2020

    Email was a lifeline for higher ed in 2020

    With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.

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  • Campaign Monitor presents: 2021 global benchmarks

    Campaign Monitor presents: 2021 global benchmarks

    Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!

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  • Emma's 2020 year in review

    Emma's 2020 year in review

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  • Turning an idea into a purposeful mission

    Turning an idea into a purposeful mission

    Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.

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  • Introducing: The 2020 Higher Ed Email Benchmark Report

    Introducing: The 2020 Higher Ed Email Benchmark Report

    We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.

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  • Selligent joins CM Group family of brands

    Selligent joins CM Group family of brands

    We're excited to officially welcome a newcomer to the CM Group family of brands.

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