Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our​​ powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. It's email marketing that works for you.

  • Let’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion

    Let’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion

    Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.

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  • The complete guide to segmentation best practices for universities

    The complete guide to segmentation best practices for universities

    In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.

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  • How to manage brand consistency in email marketing

    How to manage brand consistency in email marketing

    Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? We’re here to answer your questions.

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  • How to use dynamic email content for lead generation

    How to use dynamic email content for lead generation

    Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples to help spark your creative side.

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  • Best practices for email signup forms that work (plus examples)

    Best practices for email signup forms that work (plus examples)

    These seven email signup form customization tips are essential to maintaining and growing your mailing list.

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  • 5 email marketing tips for remote teams

    5 email marketing tips for remote teams

    How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team engaged.

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  • RAISE 2020: The New School case study

    RAISE 2020: The New School case study

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  • RAISE 2020: The New School case study

    RAISE 2020: The New School case study

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  • 10 marketing automation best practices every marketer should know

    10 marketing automation best practices every marketer should know

    Email marketing automation best practices show you how to get the most out of your content. Here are some examples of how to engage users at the perfect time.

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  • An email metrics guide: Best practices, tips, and examples

    An email metrics guide: Best practices, tips, and examples

    Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which are most important plus how to track (and raise) them.

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  • 7 of the best email subject lines for sales that work

    7 of the best email subject lines for sales that work

    Email subject lines for sales can be the difference between moving a product and not. When you’re looking to get sales emails read, use these tips to improve your openers.

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  • 8 of our favorite and most effective survey email subject lines

    8 of our favorite and most effective survey email subject lines

    If you have a good survey email subject line, you can make your next feedback campaign a success. Here are some of the top techniques and why each one works so well.

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  • How to choose an email list management tool

    How to choose an email list management tool

    As an email marketer, your list can make or break you. Here are some tips on finding the perfect tool to build and maintain your list and empower your campaigns.

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  • How to create creative email campaigns that get results

    How to create creative email campaigns that get results

    Not sure where to start when it comes to building successful email campaigns in 2020? Check out these eight steps and get going in the right direction.

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  • 6 email engagement metrics you should be tracking in every send

    6 email engagement metrics you should be tracking in every send

    With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here are six engagement metrics you should be tracking.

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  • EmmaU virtual backgrounds made for you

    EmmaU virtual backgrounds made for you

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  • The best email newsletters to pay attention to in 2020

    The best email newsletters to pay attention to in 2020

    Looking for the best email newsletters of 2020? These eight examples will help you stay up to date on all things marketing.

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  • Email automation workflows: Understanding the how and the why

    Email automation workflows: Understanding the how and the why

    Email automation workflows are essential for several reasons. We’ll tell you why and walk you through the setup.

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  • How to avoid the spam folder and build your sender reputation

    How to avoid the spam folder and build your sender reputation

    Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.

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  • How to write effective and genuine customer appreciation emails

    How to write effective and genuine customer appreciation emails

    Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.

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