Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our​​ powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. It's email marketing that works for you.

  • Appropriation vs. Appreciation

    Appropriation vs. Appreciation

    It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.

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  • Email Was a Lifeline For Higher Ed in 2020

    Email Was a Lifeline For Higher Ed in 2020

    With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.

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  • Campaign Monitor Presents: 2021 Global Benchmarks

    Campaign Monitor Presents: 2021 Global Benchmarks

    Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!

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  • Emma's 2020 year in review

    Emma's 2020 year in review

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  • Turning an idea into a purposeful mission

    Turning an idea into a purposeful mission

    Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.

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  • Introducing: The 2020 Higher Ed Email Benchmark Report

    Introducing: The 2020 Higher Ed Email Benchmark Report

    We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.

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  • Selligent joins CM Group family of brands

    Selligent joins CM Group family of brands

    We're excited to officially welcome a newcomer to the CM Group family of brands.

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  • The only one in the room: Being a Black woman in marketing

    The only one in the room: Being a Black woman in marketing

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  • Why restaurants should test email content right now (and how)

    Why restaurants should test email content right now (and how)

    Restaurant A/B testing is an absolute must as restaurants continue navigating COVID-19. Here's what you need to know to get started.

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  • 10 great emails fitness studios should be sending now

    10 great emails fitness studios should be sending now

    Fitness studios need email marketing software now, more than ever, to reach and resonate with their customers. Here are 10 ways you can use software to your advantage.

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  • 10 tips for email landing pages that convert

    10 tips for email landing pages that convert

    Find out how building email landing pages can help marketing campaigns and increase conversion rates.

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  • 3 effective nonprofit newsletter template examples

    3 effective nonprofit newsletter template examples

    Creating your nonprofit's email newsletter doesn’t have to be time consuming. Check out these three template samples and build a great newsletter today.

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  • How to reach and engage alumni with email marketing

    How to reach and engage alumni with email marketing

    With challenges brought on by the pandemic, engaging alumni is more important than ever to meet goals. Learn how you can use email marketing to better reach your alumni.

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  • Let’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion

    Let’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion

    Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.

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  • Our favorite online marketing tools you need to try today

    Our favorite online marketing tools you need to try today

    With all the digital marketing tools out there, it can be easy to get overwhelmed. Can you get quality tools for free? Check out our answer, and eight of our favorite resources.

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  • 5 of our favorite welcome journeys for universities

    5 of our favorite welcome journeys for universities

    Why are welcome journeys important for universities? What do successful campaigns look like for your audiences’ unique needs? We’re here to answer those questions.

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  • How to create better transactional emails in higher ed

    How to create better transactional emails in higher ed

    Follow these eight best practices to create higher ed transactional emails that deserve attention

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  • 6 tactics for successful higher ed email marketing

    6 tactics for successful higher ed email marketing

    Use these six tactics to create effective email marketing campaigns for higher ed.

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  • The complete guide to segmentation best practices for universities

    The complete guide to segmentation best practices for universities

    In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.

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  • How to manage brand consistency in email marketing

    How to manage brand consistency in email marketing

    Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? We’re here to answer your questions.

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