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Read ArticleAppropriation vs. Appreciation
It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.
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Read ArticleEmail Was a Lifeline For Higher Ed in 2020
With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.
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Read ArticleCampaign Monitor Presents: 2021 Global Benchmarks
Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!
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Read ArticleEmma's 2020 year in review
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Read ArticleTurning an idea into a purposeful mission
Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.
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Read ArticleIntroducing: The 2020 Higher Ed Email Benchmark Report
We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.
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Read ArticleSelligent joins CM Group family of brands
We're excited to officially welcome a newcomer to the CM Group family of brands.
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Read ArticleThe only one in the room: Being a Black woman in marketing
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Read ArticleWhy restaurants should test email content right now (and how)
Restaurant A/B testing is an absolute must as restaurants continue navigating COVID-19. Here's what you need to know to get started.
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Read Article10 great emails fitness studios should be sending now
Fitness studios need email marketing software now, more than ever, to reach and resonate with their customers. Here are 10 ways you can use software to your advantage.
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Read Article10 tips for email landing pages that convert
Find out how building email landing pages can help marketing campaigns and increase conversion rates.
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Read Article3 effective nonprofit newsletter template examples
Creating your nonprofit's email newsletter doesn’t have to be time consuming. Check out these three template samples and build a great newsletter today.
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Read ArticleHow to reach and engage alumni with email marketing
With challenges brought on by the pandemic, engaging alumni is more important than ever to meet goals. Learn how you can use email marketing to better reach your alumni.
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Read ArticleLet’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion
Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.
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Read ArticleOur favorite online marketing tools you need to try today
With all the digital marketing tools out there, it can be easy to get overwhelmed. Can you get quality tools for free? Check out our answer, and eight of our favorite resources.
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Read Article5 of our favorite welcome journeys for universities
Why are welcome journeys important for universities? What do successful campaigns look like for your audiences’ unique needs? We’re here to answer those questions.
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Read ArticleHow to create better transactional emails in higher ed
Follow these eight best practices to create higher ed transactional emails that deserve attention
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Read Article6 tactics for successful higher ed email marketing
Use these six tactics to create effective email marketing campaigns for higher ed.
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Read ArticleThe complete guide to segmentation best practices for universities
In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.
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Read ArticleHow to manage brand consistency in email marketing
Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? We’re here to answer your questions.
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