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Read ArticleWhy DEI Is a Key Differentiator for Your Marketing Strategy
71% of consumers expect brands to promote diversity and inclusion in their online advertising. Yet DEI is still missing as a core part of marketing strategy.
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Read ArticleDrive Urgency with LiveTimer in Your Email
Use LiveTimer to drive urgency in your emails and watch your click-through rates soar. Follow these best practices for the best LiveTimer results.
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Read ArticleIncrease open rates with this tip from Hollywood
If your subject lines tell the whole story, subscribers may not see a reason to open the email. Follow these email best practices to increase opens.
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Read ArticleWhat's new with Emma?
April 2021 Updates
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Read ArticleHow To Re-engage Bored Email Subscribers
If a subscriber hasn’t opened your email in six months or more, it may be time for a re-engagement campaign. Follow these email best practices to increase opens.
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Read ArticleHow to grow a nonprofit email list and reap the rewards
Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.
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Read ArticleDiversity recruiting: is your company a changemaker?
Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone.
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Read ArticleBuild your email marketing with social proof
Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers.
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Read ArticleHow to build brand awareness with email marketing
Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects.
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Read ArticleWhat's new with Emma?
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Read ArticleHow to acquire customers using email automation
Follow these 4 steps to create a robust email acquisition strategy using automation. Increase conversions and customer loyalty with this robust plan.
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Read ArticleThe value of an automated email welcome series
Don’t underestimate the value of a welcome email or series of emails. They serve to engage subscribers and earn trust and loyalty when done well.
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Read ArticleAppropriation vs. appreciation
It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.
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Read ArticleEmail was a lifeline for higher ed in 2020
With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.
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Read ArticleCampaign Monitor presents: 2021 global benchmarks
Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!
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Read ArticleEmma's 2020 year in review
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Read ArticleTurning an idea into a purposeful mission
Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.
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Read ArticleIntroducing: The 2020 Higher Ed Email Benchmark Report
We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.
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Read ArticleSelligent joins CM Group family of brands
We're excited to officially welcome a newcomer to the CM Group family of brands.
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Read ArticleThe only one in the room: Being a Black woman in marketing
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