Emma Email

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our​​ powerful automation and personalization features, you can create and send email campaigns that reach the right customer at just the right time. It's email marketing that works for you.

  • Turning an idea into a purposeful mission

    Turning an idea into a purposeful mission

    Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.

    Read Article
  • Introducing: The 2020 Higher Ed Email Benchmark Report

    Introducing: The 2020 Higher Ed Email Benchmark Report

    We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.

    Read Article
  • Selligent joins CM Group family of brands

    Selligent joins CM Group family of brands

    We're excited to officially welcome a newcomer to the CM Group family of brands.

    Read Article
  • The only one in the room: Being a Black woman in marketing

    The only one in the room: Being a Black woman in marketing

    Read Article
  • How to reach and engage alumni with email marketing

    How to reach and engage alumni with email marketing

    With challenges brought on by the pandemic, engaging alumni is more important than ever to meet goals. Learn how you can use email marketing to better reach your alumni.

    Read Article
  • Let’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion

    Let’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion

    Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.

    Read Article
  • Our favorite online marketing tools you need to try today

    Our favorite online marketing tools you need to try today

    With all the digital marketing tools out there, it can be easy to get overwhelmed. Can you get quality tools for free? Check out our answer, and eight of our favorite resources.

    Read Article
  • How to create better transactional emails in higher ed

    How to create better transactional emails in higher ed

    Follow these eight best practices to create higher ed transactional emails that deserve attention

    Read Article
  • 6 tactics for successful higher ed email marketing

    6 tactics for successful higher ed email marketing

    Use these six tactics to create effective email marketing campaigns for higher ed.

    Read Article
  • The complete guide to segmentation best practices for universities

    The complete guide to segmentation best practices for universities

    In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.

    Read Article
  • How to manage brand consistency in email marketing

    How to manage brand consistency in email marketing

    Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? We’re here to answer your questions.

    Read Article
  • How to use dynamic email content for lead generation

    How to use dynamic email content for lead generation

    Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples to help spark your creative side.

    Read Article
  • Best practices for email signup forms that work (plus examples)

    Best practices for email signup forms that work (plus examples)

    These seven email signup form customization tips are essential to maintaining and growing your mailing list.

    Read Article
  • 5 email marketing tips for remote teams

    5 email marketing tips for remote teams

    How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team engaged.

    Read Article
  • RAISE 2020: The New School case study

    RAISE 2020: The New School case study

    Read Article
  • RAISE 2020: The New School case study

    RAISE 2020: The New School case study

    Read Article
  • 10 marketing automation best practices every marketer should know

    10 marketing automation best practices every marketer should know

    Email marketing automation best practices show you how to get the most out of your content. Here are some examples of how to engage users at the perfect time.

    Read Article
  • An email metrics guide: Best practices, tips, and examples

    An email metrics guide: Best practices, tips, and examples

    Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which are most important plus how to track (and raise) them.

    Read Article
  • 7 of the best email subject lines for sales that work

    7 of the best email subject lines for sales that work

    Email subject lines for sales can be the difference between moving a product and not. When you’re looking to get sales emails read, use these tips to improve your openers.

    Read Article
  • 8 of our favorite and most effective survey email subject lines

    8 of our favorite and most effective survey email subject lines

    If you have a good survey email subject line, you can make your next feedback campaign a success. Here are some of the top techniques and why each one works so well.

    Read Article
  • loading
    Loading More...