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Read ArticleTurning an idea into a purposeful mission
Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.
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Read ArticleIntroducing: The 2020 Higher Ed Email Benchmark Report
We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.
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Read ArticleSelligent joins CM Group family of brands
We're excited to officially welcome a newcomer to the CM Group family of brands.
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Read ArticleThe only one in the room: Being a Black woman in marketing
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Read ArticleHow to reach and engage alumni with email marketing
With challenges brought on by the pandemic, engaging alumni is more important than ever to meet goals. Learn how you can use email marketing to better reach your alumni.
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Read ArticleLet’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion
Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.
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Read ArticleOur favorite online marketing tools you need to try today
With all the digital marketing tools out there, it can be easy to get overwhelmed. Can you get quality tools for free? Check out our answer, and eight of our favorite resources.
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Read ArticleHow to create better transactional emails in higher ed
Follow these eight best practices to create higher ed transactional emails that deserve attention
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Read Article6 tactics for successful higher ed email marketing
Use these six tactics to create effective email marketing campaigns for higher ed.
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Read ArticleThe complete guide to segmentation best practices for universities
In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.
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Read ArticleHow to manage brand consistency in email marketing
Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? We’re here to answer your questions.
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Read ArticleHow to use dynamic email content for lead generation
Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples to help spark your creative side.
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Read ArticleBest practices for email signup forms that work (plus examples)
These seven email signup form customization tips are essential to maintaining and growing your mailing list.
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Read Article5 email marketing tips for remote teams
How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team engaged.
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Read ArticleRAISE 2020: The New School case study
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Read ArticleRAISE 2020: The New School case study
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Read Article10 marketing automation best practices every marketer should know
Email marketing automation best practices show you how to get the most out of your content. Here are some examples of how to engage users at the perfect time.
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Read ArticleAn email metrics guide: Best practices, tips, and examples
Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which are most important plus how to track (and raise) them.
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Read Article7 of the best email subject lines for sales that work
Email subject lines for sales can be the difference between moving a product and not. When you’re looking to get sales emails read, use these tips to improve your openers.
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Read Article8 of our favorite and most effective survey email subject lines
If you have a good survey email subject line, you can make your next feedback campaign a success. Here are some of the top techniques and why each one works so well.
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