3 Things your small business can do to flex powerful marketing muscles [with examples]
The robots are coming. Should creatives freak out?
You've heard that the robots are coming. You’ve heard that they're already into tasks that we thought only humans could do. And that they will take on more jobs that we thought only humans could do.
Is your marketing mediocre? A checklist.
The way to grab that one-way ticket OUT of Status Quo Station is to embrace the five checklist items above, then infuse them all with strategic intent.
How to write more powerful emails
Designer and illustrator Dani Donovan recently created nine tips to help us all communicate more clearly and effectively in the emails we write. Author Ann Handley walks us through the nine tips.
Small gestures, massive impact: What if you slowed down your marketing to create moments that matter?
What if we created similar anticipation in the hearts and minds of our customers? What if we slowed down the steps in how we communicate with customers to deliver a better experience and nurture?
The Future of Marketing: 3 things overwhelmed marketers can do to embrace the experience economy
Everyone is trying to wrap their arms around the experience economy and the customer experience, which holds that customers don’t just want products and services: They want seamless experiences.
Your email newsletter is no longer important—it's vital: 11 reasons why
In this guest post, Ann Handley covers 11 reasons why email newsletters take center stage in any marketing mix, and how to make sure it stays relational and effective.