Ann Handley is the Wall Street Journal bestselling author of two books including Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. She’s the Chief Content Officer of MarketingProfs. Her bi-weekly newsletter, Total Annarchy, can help you become a better marketer and writer.
Is your marketing mediocre? A checklist.
The way to grab that one-way ticket OUT of Status Quo Station is to embrace the five checklist items above, then infuse them all with strategic intent.