Anatomy of an Email: Vanderbilt Athletics

Bold email design that's made for mobile

This email from Vanderbilt Athletics follows the playbook on how to share a bunch of content in a digestible way. Breaking up the design into clearly defined buckets with compelling headlines means fans have easy access to all the info they need to know, plus it makes it easy to scan on a mobile phone (say, at a tailgate or while traveling to an away game).

See 11 more smart (and beautiful) emails like this one in our latest guide: Top 12 Emails of 2017. 

About the Author

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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