Anatomy of an Email: Philadelphia Zoo


Don’t forget your most important audience

Far too many marketers ignore their base of members, donors, or fans while chasing down new prospects, but don’t fall victim to that mindset. Current customers are one of the biggest untapped resources in marketing today, especially when the probability of selling to an existing customer is 60-70% (versus 5-20% for new prospects).



See 11 more smart (and beautiful) emails like this one in our latest guide: Top 12 Emails of 2017

About the Author

McKenzie Gregory

McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

Follow on Twitter Follow on Linkedin More Content by McKenzie Gregory
Previous Article
Anatomy of an Email: Dave & Buster's
Anatomy of an Email: Dave & Buster's

See how Dave & Buster's scores big points in the inbox with an eye-catching GIF and timely content.

Next Article
Anatomy of an Email: Vanderbilt Athletics
Anatomy of an Email: Vanderbilt Athletics

We break down the design and strategy smarts behind an email marketing campaign from Vanderbilt Athletics.