If you've ever flipped the channel to HGTV or browsed home decor on Pinterest, you've probably heard of Chip and Joanna Gaines. They're the stars of hit television show "Fixer Upper," owners of Magnolia Homes, a remodeling and design business, and the beloved couple that made Waco, Texas a travel destination.
I'm a card-carrying member of the cult of Chip and Jo, but even if you aren't a fan of their design aesthetic in the home (hey, farm sinks and shiplap aren't for everyone), there's no denying their style in the inbox. Our team has been continually impressed with the emails we've received from Magnolia Market, their online store – so much so, in fact, that I decided to feature them here!
Check out the smart design and strategy choices behind one of their recent email campaigns:
Hungry for more email examples? Check out the rest of our Anatomy of an Email series!
About the Author
McKenzie Gregory is a senior content manager on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.Follow on Twitter More Content by McKenzie Gregory