Segmentation

Understand the impact of your email campaigns and improve over time with analytics and testing.

  • 9 things to stop, start, and keep doing with email

    9 things to stop, start, and keep doing with email

    Smart marketers know they should continually keep an eye on their email strategy. Learn which practices—from automation to segmentation and more—you should stop, start, and keep doing with email.

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  • Evolving your email audience to combat churn

    Evolving your email audience to combat churn

    Email marketers know it's normal for their audience to churn over time. But instead of focusing purely on list growth, here's how to combat churn by keeping more subscribers around for the long haul.

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  • Deliver personalized, targeted mailings with our new Segment Builder

    Deliver personalized, targeted mailings with our new Segment Builder

    Our Segment Builder is your control center for powering targeted and personalized email, and we've now made it even easier for you to segment and drive incredible results.

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  • New features: a new Segment Builder and content blocks 2.0

    New features: a new Segment Builder and content blocks 2.0

    We’re always enhancing and improving your Emma account, so you can get your work done and hit your goals faster than ever. Here’s a look at the latest and greatest...

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  • A handy email segmentation checklist

    A handy email segmentation checklist

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  • Introducing our all-new Segment Builder

    Introducing our all-new Segment Builder

    You know that feeling you get when you open an email that looks great, is clearly in line with your interests and preferences, and has content that’s both relevant and timely? It’s like a breath...

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  • 5 email segmentation tips to improve your results

    5 email segmentation tips to improve your results

    Still not sold on the value of segmenting your email list? List segmentation is absolutely key to sending your most targeted, relevant messaging possible – and it leads to big-time results....

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  • Learn how to win the inbox in our latest guide

    Learn how to win the inbox in our latest guide

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  • How to use data and email to turn guests into regulars

    How to use data and email to turn guests into regulars

    Here’s how integrating your guest data with email marketing can help you turn first-time guests into loyal brand advocates for life.

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  • How to use your response data to send better email

    How to use your response data to send better email

    We’ve already discussed how capturing your customers' behavior outside the inbox can help you send smarter, more effective email campaigns…  but what valuable insights can you gain from their...

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  • 10 stats the best email marketers should know

    10 stats the best email marketers should know

    You’ve heard us say it again and again: With a whopping ROI of 4300%, email is marketing’s most powerful channel. But how can your brand make the very most of your email program?

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  • The secret to email success isn't luck

    The secret to email success isn't luck

    Wouldn’t it be great if at the end of every rainbow was the secret to email marketing success? As marketers, it’s all too easy to wish for a magic solution to our biggest challenges – something...

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  • Compare Mailings: You asked, we delivered

    Compare Mailings: You asked, we delivered

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  • New guide! Your brain on email: The science to winning the inbox

    New guide! Your brain on email: The science to winning the inbox

    Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain...

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  • Compare Mailings: You asked, we delivered

    Compare Mailings: You asked, we delivered

    Our newly revamped “Compare Mailings” feature is here! It’s the latest step in our mission to uncover more data-driven insights for our customers so they can use them to power smarter email...

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  • What is my email reputation?

    What is my email reputation?

    Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be...

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  • 7 email stats you'll want to quote in your next meeting

    7 email stats you'll want to quote in your next meeting

    We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion,...

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  • How to advocate for the value of email marketing

    How to advocate for the value of email marketing

    When your decision-makers don't know much about email, it can be a tough sell to get the resources you need to do it right. Here are stats to help you advocate for marketing's most powerful channel.

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  • 7 must-know email marketing stats for universities

    7 must-know email marketing stats for universities

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  • 7 stats that reveal the future of email marketing

    7 stats that reveal the future of email marketing

    Ever heard the old cliché, “Change is the only constant”? Cliché or not, it couldn’t be truer in the marketing world. Every day, it seems like new technologies emerge, consumer behavior evolves,...

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