Latest Content

Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.

  • Introducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic.

    Introducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic.

    Emma is powerful on its own, but integrations take email marketing to the next level. We're excited to announce three highly-requested integrations: Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT

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  • How Employers Abuse Minorities in White Spaces

    How Employers Abuse Minorities in White Spaces

    Companies without an evolving Diversity, Equity, and Inclusion core can cause harm to their employees. Here’s how.

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  • Getting back to The Office

    Getting back to The Office

    We asked two of our favorite accountants to lead Back to The Office: An Evening with Dunder Mifflin’s Finest...

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  • Emails we love: Pride Edition

    Emails we love: Pride Edition

    June is finally here and while the weather is hot, these emails are even hotter...

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  • Deliverability Insights: Common Email Authentication Protocols

    Deliverability Insights: Common Email Authentication Protocols

    An overview of the common email authentication protocols and what steps an email sender can take to help their emails reach their audience.

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  • How to Use Forms Without Landing in the Spam Folder

    How to Use Forms Without Landing in the Spam Folder

    Before adding forms to your marketing toolbox, be sure you understand the best uses of them in email campaigns and how to stay out of the spam folder.

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  • Why DEI Is a Key Differentiator for Your Marketing Strategy

    Why DEI Is a Key Differentiator for Your Marketing Strategy

    71% of consumers expect brands to promote diversity and inclusion in their online advertising. Yet DEI is still missing as a core part of marketing strategy.

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  •  Drive Urgency with LiveTimer in Your Email

    Drive Urgency with LiveTimer in Your Email

    Use LiveTimer to drive urgency in your emails and watch your click-through rates soar. Follow these best practices for the best LiveTimer results.

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  • Increase open rates with this tip from Hollywood

    Increase open rates with this tip from Hollywood

    If your subject lines tell the whole story, subscribers may not see a reason to open the email. Follow these email best practices to increase opens.

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  • What's new with Emma?

    What's new with Emma?

    April 2021 Updates

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  • How To Re-engage Bored Email Subscribers

    How To Re-engage Bored Email Subscribers

    If a subscriber hasn’t opened your email in six months or more, it may be time for a re-engagement campaign. Follow these email best practices to increase opens.

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  • How to grow a nonprofit email list and reap the rewards

    How to grow a nonprofit email list and reap the rewards

    Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.

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  • Diversity recruiting: is your company a changemaker?

    Diversity recruiting: is your company a changemaker?

    Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone.

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  • Build your email marketing with social proof

    Build your email marketing with social proof

    Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers.

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  • How to build brand awareness with email marketing

    How to build brand awareness with email marketing

    Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects.

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  • What's new with Emma?

    What's new with Emma?

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  • How to acquire customers using email automation

    How to acquire customers using email automation

    Follow these 4 steps to create a robust email acquisition strategy using automation. Increase conversions and customer loyalty with this robust plan.

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  • The value of an automated email welcome series

    The value of an automated email welcome series

    Don’t underestimate the value of a welcome email or series of emails. They serve to engage subscribers and earn trust and loyalty when done well.

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  • Appropriation vs. appreciation

    Appropriation vs. appreciation

    It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.

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  • Email was a lifeline for higher ed in 2020

    Email was a lifeline for higher ed in 2020

    With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.

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  • Campaign Monitor presents: 2021 global benchmarks

    Campaign Monitor presents: 2021 global benchmarks

    Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!

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