Latest Content
Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.
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Read ArticleAnatomy of an Email: Magnolia Market
See the smart strategy and design choices behind an email from Magnolia Market, the e-commerce store operated by "Fixer Upper" stars Chip and Joanna Gaines.
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Read ArticleAnatomy of an Email: ThinkFoodGroup
We dive into a delectable email marketing example from our friends at ThinkFoodGroup.
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Read ArticleAnatomy of an Email: ecobee
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Read ArticleAnatomy of an Email: Orangetheory Fitness
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Read ArticleAnatomy of an Email: Country Music Association
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Read ArticleNew guide! Your brain on email: The science to winning the inbox
Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain...
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Read ArticleWhat is my email reputation?
Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be...
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Read Article7 email stats you'll want to quote in your next meeting
We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion,...
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Read ArticleHow to advocate for the value of email marketing
When your decision-makers don't know much about email, it can be a tough sell to get the resources you need to do it right. Here are stats to help you advocate for marketing's most powerful channel.
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Read Article15 stats that will make you rethink your email automation strategy
Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next...
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Read Article8 newsletter subject lines that aren't just "October newsletter"
Emma helps you brainstorm creative email newsletter subject lines that will increase customer engagement and open rates.
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Read ArticleEmail or direct mail: Which delivers the best ROI?
Emma offers an in-depth look at the pros and cons for both email marketing and direct mail, allowing your company to decide for yourself how you can bring in more revenue.
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Read Article3 email marketing design trends in 2018 you need to watch
Let’s look at some of the most compelling design efforts on the 2018 email marketing scene and explore why they work so well.
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Read Article4 marketing psychology tips to use in your next campaign
Use marketing psychology to amp up your email strategy and get bigger results in the inbox.
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Read Article3 tips for combining social media and email marketing
Here are three ideas for combining your social media and email marketing to build customer relationships and deliver better online experiences.
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Read Article5 A/B testing ideas for your email marketing
Let the results do the talking and help you send more relevant (and effective) messages than ever before.
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Read ArticleWhy does email accessibility matter?
Learn how to design accessible emails so everyone can easily understand your message, regardless of disabilities or assistive devices.
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Read ArticleHow to write a great email subject line
Quick tips for writing the best email subject lines and getting higher open rates.
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Read ArticleNew features from Emma to help with GDPR
Today, we’re excited to walk through new GDPR-related changes inside your Emma account.
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Read ArticleHow Choice Paradox is killing your email click rates
If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take abundantly clear. 2. Keep your email design and messaging focused on...
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Read ArticleHow to get started with video marketing
There are so many options for video today—and so many brands doing it poorly— that it can be difficult to know where to start and how to stand out. Enter Amy Landino.
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Read ArticleHow to drive conversions with content marketing
Even if your primary goal as an email marketer is to generate sales, you should still be using content to help you get there. Here's how.
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Read ArticleEmail Showdown: Shake Shack vs. Sonic
Between these two fast food burger joints, which does better email marketing? Let's find out.
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Read Article5 essential lessons we learned at Marketing United 2018
Here are five of most impactful marketing lessons and key takeaways from our best Marketing United conference yet.
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Read ArticleAuthentic food photography drives more restaurant visits
Learn why user-generated food photography has become a force to be reckoned with on social media and within the restaurant industry as a whole.
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Read ArticleWhy the Scientific Method is key to better email results
Jay Baer walks us through the power of data, testing, and the Scientific Method for improving email results over time.
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Read ArticleGDPR and Emma: an overview and product changes
On May 25, 2018, the European Union’s new privacy law, the General Data Protection Regulation (GDPR) comes into effect and will apply to the data of EU individuals no matter where their data may resid
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Read Article3 examples of email personalization gone wrong
In marketing, personalization is everything—that is, if you get it right. See some of the most common examples of email personalization gone wrong, plus learn how you can avoid making them yourself.
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Read Article8 stellar examples of B2B email marketing
Emma explores 8 stellar examples of B2B email marketing to inspire you when creating your own email marketing strategy.
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Read ArticleWhat experts are saying about AMP for Email
We gathered takes from industry thought leaders on Google's big AMP for Email announcement. What does this mean for the email development community at large?
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Read ArticleEmail showdown: Verizon vs. AT&T vs. T-Mobile
Which wireless carrier does the best job nurturing their current customers with email marketing?
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Read ArticleWhat does Facebook's algorithm update mean for marketers?
In the aftermath of Mark Zuckerberg's big announcement, here's how marketers can respond and adjust their organic social strategies accordingly.
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Read Article5 creative email content ideas to kick 2018 off right
Inbox fatigue abounds in January, so here are some content ideas to engage your subscribers right off the bat and have your best year of email marketing yet.
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Read ArticleEmma 25 is back!
Emma 25 is our annual program (now in its 14th year) where we give away free email marketing service for life to 25 deserving nonprofits.
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Read Article6 email marketing predictions for 2018
For marketers, the time is now to get ready for 2018, so we asked some of the smartest folks around the Emma house for their predictions on what we can expect in the new year.
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Read ArticleAn inbox essential: the "thank you" email
This time of year is all about showing gratitude to the ones you love... but have you considered doing the same for your email subscribers?
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Read ArticleThe Perfect Match: Email Marketing + Customer Loyalty
When it comes to forming lasting customer relationships, there’s one channel that stands above all others: email. Here are 5 reasons why.
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![[Podcast] Behind the Glasses: Jay Baer](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTQ5MDQzJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVhMDIwZmRjZWM3ZDkuanBnJnZlcnNpb249MDAwMCZzaWc9YTc3MjRlMWEyNmUxNzM1YTFmMzgxZGUwNDk1NjYzMzM%25253D&size=1&version=1536181427&sig=cb3ae0191d65da1f4a86cab9c45606f9&default=hubs%2Ftilebg-blogs.jpg)
Read Article[Podcast] Behind the Glasses: Jay Baer
Jay Baer talks email marketing, 2018 marketing predictions, and our new e-book, "Why email holds the key to lasting customer relationships."
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![[Podcast] Behind the Glasses: Colby Cavanaugh](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTQ5MDQzJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzU5ZjlmNmI5Y2VmNjUuanBnJnZlcnNpb249MDAwMCZzaWc9Zjg5MjExYzJhNmU4OTE4OGU3YTc4ZjRlYTQ5ZDQ5ZGI%25253D&size=1&version=1536181392&sig=7ef870462ae8cfbd16fc2d20c62b5005&default=hubs%2Ftilebg-blogs.jpg)
Read Article[Podcast] Behind the Glasses: Colby Cavanaugh
Welcome to our brand new "Behind the Glasses" podcast, which will feature interviews with some of the very best minds in the marketing industry.
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Read ArticleFirst Marketing United 2018 speakers announced!
We're excited to announce that our first set of Marketing United 2018 speakers includes...
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Read ArticleEmails we love: The Halloween edition
Check out some of the best Halloween emails to hit our inboxes this month.
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Read ArticleDetails announced for Marketing United 2018!
Our Marketing United conference will be back at the Country Music Hall of Fame & Museum in Nashville April 9-11, 2018.
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Read ArticleEmails we love: The pumpkin spice edition
Since it's become such a popular email marketing trend, we gathered some of the best examples out there of "pumpkin spice done right."
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Read ArticleEmail showdown: Urban Outfitters vs. H&M
Between Urban Outfitters and H&M, which retail brand does better email marketing? Find out in this email showdown!
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Read Article3 marketing predictions for the 2017 holiday season
The holidays can make or break a retailer's entire year, so what will marketers have up their sleeves in 2017? Here are our top three predictions.
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Read Article7 sensational abandoned cart emails
The data is clear: Cart abandonment emails work. Here are seven examples to help inspire your own campaign.
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Read ArticleChoose your favorite email for a chance to win!
Watch the video to check out each brand's emails, then like the post and vote for your favorite for a chance to win a $100 gift card to either of the brands and an exclusive Emma prize pack.
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Read ArticleWill email marketing exist in 5 years?
While people will always be quick to pronounce that email marketing is dead, here's why we think it's here to stay.
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Read Article3 steps to go beyond the basic email newsletter
New to email marketing, or need to refresh your strategy? Here are three ways to level up your game and go beyond the basic newsletter.
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Read ArticleEmails we love: The sports edition
See email marketing examples from the professional and college sports teams doing it best in the inbox.
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Read Article4 secrets to high-performing signup forms
What we've learned from our friends at Privy about improving site conversion and growing an email list.
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Read ArticleWhat's the best time to send?
Why regularly testing your send times is absolutely crucial to getting the highest open and click rates possible.
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Read ArticleAnnouncing the very first Emma Roadshow!
We're hitting the road with our partners to help marketers learn how to compete with (and win against) the best brands in the world.
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Read ArticleMarketing Confidential: Marketers reveal their top 5 challenges
See what's causing marketers' biggest headaches along with quick tips for how to overcome them.
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Read ArticleWhat metrics really matter in email marketing?
How to hone in on the email metrics that drive success for your business.
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Read Article9 key stats about the current state of marketing
Free slide download: Identify current pain points in your marketing program, advocate for new (and smarter) strategies, and make a case for email marketing.
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Read ArticleMoving beyond the basics of email automation
You have the email automation essentials (like welcome and birthday messages) down. Now, let's explore more advanced automation capabilities and what they can mean for their business.
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Read ArticleWhy is permission important in email marketing?
Learn how to create a permission-based relationship with email marketing subscribers – and why it matters in the first place.
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Read ArticleCheck out our first-ever industry report!
In our 2017 Email Marketing Industry Report, we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick.
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Read ArticleHow to create an engaging email design
Learn how to take plain text, images, and links and compile them into a beautiful (and effective) email in our drag & drop editor.
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Read ArticleEmail showdown: Cavs vs. Warriors
Find out who does the best email marketing when the top two teams in the NBA square off in the inbox.
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Read ArticleWhy email design should be driven by data
Here's how to apply email design best practices based on your own subscriber data.
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Read ArticleEmail showdown: Postmates vs. Grubhub
As far as I’m concerned, one of the greatest marvels of modern human existence is the fact that almost anywhere, whenever I want, I can click a few buttons and have a cheeseburger delivered to my...
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Read ArticleWhat's missing from your email strategy?
Does your email marketing strategy need some improvement? Here's a step-by-step guide to identifying the gaps, from automation to testing.
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Read ArticleHow "Alien: Covenant" created an immersive experience with email
See how email marketing served as the foundation for an engaging multichannel brand experience.
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Read ArticleHow an email marketing company does internal emails
We lift the curtain on how we use our own email platform to communicate internally as a company.
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Read ArticleGet a sneak peek into the future of Emma
Join Emma’s Chief Product Officer Jeff Middlesworth as he guides you through the exciting product roadmap for 2017 and beyond.
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Read ArticleNow available: Landing Pages!
Our brand-new Landing Page builder lets you create gorgeous click-through landing pages as easily as you make an email with our drag-and-drop editor.
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Read ArticleOur absolute favorite GIFs in email
When a brand combines our passion for GIFs with our number one love, email, it’s a pretty irresistible combination.
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Read ArticleEmail showdown: Moe's vs. Chipotle
In the battle of the fast-casual burrito joints, who comes out on top? Let’s find out.
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Read ArticleHow to send the perfect email newsletter
Here are a few different newsletter formats your brand can experiment with, plus some inspiration from brands who are doing them exceptionally well.
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Read ArticleUse your data to have your best quarter ever
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Read ArticleEmail showdown: O'Charley's vs. TGI Fridays
Restaurants represent some of the top brands in the inbox these days, so we took a look at email strategies from two of the biggest franchises out there.
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Read ArticleNew features in Emma: Field-change triggers, geo-targeting, and more
We've been hard at work adding all-new features to your Emma account so you can get your work done (and hit your goals) faster than ever.
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Read ArticleThe agenda for Marketing United 2017 is here!
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Read ArticleNow available: A/B Content Testing!
As marketers, we all know measuring the effectiveness of your marketing isn’t an exact science. Methods like trial and error are used constantly to see what content is going to be most effective...
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Read ArticleWhy is my email going to the spam folder?
There’s nothing worse than working long and hard on an email campaign, only to discover it never even made it to your recipient’s inbox. Spam algorithms are one of the more arcane elements of the...
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Read Article7 irresistible win-back emails
After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally. After all, you put in a ton of effort...
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Read ArticleHow a Nashville landmark boosted email click rates 87%
The Country Music Hall of Fame and Museum is the home of America’s music, safeguarding more than 2.5 million pieces of history, including countless recordings and photographs, stage costumes,...
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Read ArticleEmail showdown: Fitbit vs. Misfit
A fitness tracker showdown felt especially appropriate for kicking off the new year – after all, have you seen all the new faces at the gym these past couple weeks? Fitness trackers have blown up...
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Read ArticleMarketing United 2017 speakers just announced!
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Read ArticleUse these stats to guide your marketing strategy in 2017
For most marketers, the arrival of the new year means you’ll be taking a fresh look at your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways...
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Read ArticleAll the new features we added to Emma accounts in 2016
2016 was a banner year here at Emma: we hosted our 2nd annual Marketing United conference, hired 3 new C-suite execs to our leadership team, and powered email campaigns for 50,000 customers...
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Read ArticleEmail showdown: Southwest vs. JetBlue
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Read ArticleWhat marketers need to know for 2017
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Read ArticleIntroducing our new integration: Salesforce 3.0
We’re excited to announce that Emma has a brand new integration with Salesforce! Well, technically, it’s the third update to our existing Salesforce integration, but we’re calling it “brand new”...
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Read Article14 ridiculously good emails from Cyber Monday 2016
Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my...
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Read Article3 risky tactics to try in your next email
The best email marketing? It isn’t for the faint of heart, guys. Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the...
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Read Article4 reasons people aren't engaging with your email
As an email marketer, chances are good you’ve been here before: You fire off an email campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your...
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Read Article5 emails you’ll want to steal ideas from
Sometimes, you can’t help but find yourself in an email marketing rut. It’s ok – happens to all of us. With so much on their plates, it’s easy for marketers to fall into the routine of sending...
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Read ArticleIntroducing Emma Plus: The platform you've been waiting for
At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...
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Read Article6 content ideas for your welcome email
Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa). The good news? You can prevent that...
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Read ArticleBest practices for high-converting email signup forms
We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an...
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Read Article7 habits of highly effective email marketers
Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t...
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Read ArticleThe case for GIFs in email
Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF? Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for...
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Read Article3 tips to double your email list fast
The following is a guest post from our friends at Privy. It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat...
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![[Infographic] The Ultimate Email Marketing Toolkit: Segmentation](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTQ5MDQzJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzU3NDVkMGE1OTRhNDIuanBnJnZlcnNpb249MDAwMCZzaWc9ODUyMTczN2I2Y2I1NGZjN2JmZDAzZjY4YWFlZjliMjY%25253D&size=1&version=1536180914&sig=df3daa4e13adc9d7dc626096f3c34124&default=hubs%2Ftilebg-blogs.jpg)
Read Article[Infographic] The Ultimate Email Marketing Toolkit: Segmentation
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Read ArticleWhy customer service is the new marketing
We were blown away by all of the amazing sessions at Marketing United 2016, but one that really stuck with us was Jay Baer’s closing keynote. During his talk, Jay spoke about his latest book, Hug...
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Read Article7 essential tips & tricks for winning the inbox
We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast. But one of the best...
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Read ArticleEmails we love: The nonprofit edition
Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...
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Read ArticleEmail showdown: Starbucks vs. Dunkin' Donuts
It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of...
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Read ArticleHow a popular travel site solved every marketer's dilemma
It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say. We see it all the time in industries that tend to send...
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Read Article5 marketing lessons we learned from Game of Thrones
When you play the game of email marketing, you win or you die. Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an...
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Read Article12 emails that completely captivated us
It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative...
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Read Article4 ways to convey urgency in your next email
Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling...
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Read Article11 new content ideas to inspire your email marketing
Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or...
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Read ArticleHow to target email subscribers on mobile
There’s a good chance that a majority of your subscribers read email on smartphones. Here’s how to target email subscribers on different mobile devices.
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Read Article9 ways to integrate your CRM and email marketing software
Your CRM and email marketing software are powerful alone. Together, they create new ways for you to level-up with relevant content for your subscribers. Here’s how.
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Read ArticleStart with these email design guidelines for 2019
Are you looking to take your email marketing campaigns to the next level in 2019? Here are 5 email design guidelines you absolutely must follow this year.
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Read Article15 of the best ideas for a successful social media campaign
Struggling from Facebook burnout? We’ve got 15 of the best ideas for a successful social media campaign right here to engage your audience in refreshing ways.
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Read ArticleOwn a franchise? 6 tips to create your next email campaign
Create email campaigns for your franchise locations easily with these tips. Cater to multiple email campaigns while not adding more to your to-do list.
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Read ArticleEmail Showdown: Lululemon Vs. Outdoor Voices
In this edition of Email Showdown, it's a battle between athleticwear companies during one of their busiest seasons of the year. Who will come out on top?
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Read ArticleHow to add a newsletter sign-up to your Facebook page
Emma explores how to integrate your email marketing strategy with social media and how to add a newsletter sign-up to your Facebook page.
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Read ArticleWin the Inbox: When to use emojis in email
Our email expert takes us through the times you should (and shouldn’t) use emojis in your emails.
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Read ArticleThe benefits of plain text email marketing
While most email marketers prefer HTML for their messages, there are many benefits to using plain text marketing.
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Read Article7 email designs to inspire your 2019 campaigns
Emma collected seven emails with great design to inspire you for your own email marketing campaign.
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Read ArticleWhat are lead magnets and why do they matter?
Creating lead magnets is a great way to draw new customers to your brand and introduce them to your product. Emma explores the best ways to get started.
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Read ArticleEmail marketing funnels: What they are and how to leverage them
Emma defines email marketing funnels and how you can use them to maximize conversion and engagement with your consumers.
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Read ArticleThe top 7 landing page builders: How do they stack up?
Landing pages can be incredibly helpful tools for capturing leads and encouraging conversions. Emma explores some of our favorite tools to help you create your own landing page.
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Read ArticleThe 4 best ways to grow your event’s mailing list
Eventbrite and Emma collaborated to survey almost 400 event planners to find out the best ways to grow your event's mailing list.
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Read ArticleCSS in HTML emails: What you need to know to get started
Just because there can be issues with CSS in HTML emails doesn’t mean you should abandon efforts to use it.
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Read ArticleYour guide to audience segmentation for email marketing
Emma walks through everything you need to know about audience segmentation for your email marketing strategy.
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Read ArticleHow to map the content for your event’s email calendar
Eventbrite and Emma teamed up together to ask almost 400 event creators about their email marketing, and here are some tips we discovered for mapping your event email calendar.
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Read ArticleInside the Inbox: A design expert shares his top email must-haves
Emma's design services lead Logan Baird talks his personal inbox, the elements for an effective email, and the marketing opportunities brands are missing out on.
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![[Infographic] Mapping your subscriber experience](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTQ5MDQzJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzVjMTNlZDVhYWM0Y2IuanBnJnZlcnNpb249MDAwMCZzaWc9Mzk4ZGJkNDk0MzU3MmEwMWU4YjQxZmY5ZTg2OWQ1NmE%25253D&size=1&version=1545151657&sig=540ebb7d7e8ef54d484b2251a556aa1c&default=hubs%2Ftilebg-blogs.jpg)
Read Article[Infographic] Mapping your subscriber experience
How do you begin mapping your subscriber experience? Find out with this infographic.
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Read ArticleWhat is a good click-to-open rate?
Emma teaches you how to calculate your email marketing click-to-open rate, what to measure it against, and how to improve it.
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