Latest Content

Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.

  • Anatomy of an Email: Magnolia Market

    Anatomy of an Email: Magnolia Market

    See the smart strategy and design choices behind an email from Magnolia Market, the e-commerce store operated by "Fixer Upper" stars Chip and Joanna Gaines.

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  • The Ultimate Step-By-Step Guide to Improving Your Email Results

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  • What's the best time to send?

    What's the best time to send?

    Why regularly testing your send times is absolutely crucial to getting the highest open and click rates possible.

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  • What metrics really matter in email marketing?

    What metrics really matter in email marketing?

    How to hone in on the email metrics that drive success for your business.

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  • Why email design should be driven by data

    Why email design should be driven by data

    Here's how to apply email design best practices based on your own subscriber data.

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  • Anatomy of an Email: ThinkFoodGroup

    Anatomy of an Email: ThinkFoodGroup

    We dive into a delectable email marketing example from our friends at ThinkFoodGroup.

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  • Use your data to have your best quarter ever

    Use your data to have your best quarter ever

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  • 5 testing ideas for your email marketing

    5 testing ideas for your email marketing

    Let the results do the talking and help you send more relevant (and effective) messages than ever before.

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  • Now available: A/B Content Testing!

    Now available: A/B Content Testing!

    As marketers, we all know measuring the effectiveness of your marketing isn’t an exact science. Methods like trial and error are used constantly to see what content is going to be most effective...

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  • Anatomy of an Email: ecobee

    Anatomy of an Email: ecobee

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  • Anatomy of an Email: Orangetheory Fitness

    Anatomy of an Email: Orangetheory Fitness

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  • We’ve made it easy to move your email marketing to Emma

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  • Use these stats to guide your marketing strategy in 2017

    Use these stats to guide your marketing strategy in 2017

    For most marketers, the arrival of the new year means you’ll be taking a fresh look at your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways...

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  • All the new features we added to Emma accounts in 2016

    All the new features we added to Emma accounts in 2016

    2016 was a banner year here at Emma: we hosted our 2nd annual Marketing United conference, hired 3 new C-suite execs to our leadership team, and powered email campaigns for 50,000 customers...

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  • 15 stats that will make you rethink your email automation strategy

    15 stats that will make you rethink your email automation strategy

    Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next...

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  • How to explain the value of email marketing to your boss

    How to explain the value of email marketing to your boss

    It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I don’t have time to do all the things I want to do. How can I convince my...

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  • 7 email stats you'll want to quote in your next meeting

    7 email stats you'll want to quote in your next meeting

    We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion,...

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  • What is my email reputation?

    What is my email reputation?

    Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be...

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  • The Ultimate Step-By-Step Guide to Improving Your Email Results

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  • Anatomy of an Email: Country Music Association

    Anatomy of an Email: Country Music Association

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  • New guide! Your brain on email: The science to winning the inbox

    New guide! Your brain on email: The science to winning the inbox

    Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain...

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  • Authentic food photography drives more restaurant visits

    Authentic food photography drives more restaurant visits

    Learn why user-generated food photography has become a force to be reckoned with on social media and within the restaurant industry as a whole.

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  • Why the Scientific Method is key to better email results

    Why the Scientific Method is key to better email results

    Jay Baer walks us through the power of data, testing, and the Scientific Method for improving email results over time.

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  • 4 marketing psychology tips to use in your next campaign

    4 marketing psychology tips to use in your next campaign

    Use marketing psychology to amp up your email strategy and get bigger results in the inbox.

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  • GDPR and Emma: an overview and product changes

    GDPR and Emma: an overview and product changes

    On May 25, 2018, the European Union’s new privacy law, the General Data Protection Regulation (GDPR) comes into effect and will apply to the data of EU individuals no matter where their data may resid

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  • 3 examples of email personalization gone wrong

    3 examples of email personalization gone wrong

    In marketing, personalization is everything—that is, if you get it right. See some of the most common examples of email personalization gone wrong, plus learn how you can avoid making them yourself.

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  • 8 stellar examples of B2B email marketing

    8 stellar examples of B2B email marketing

    We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...

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  • Email showdown: Verizon vs. AT&T vs. T-Mobile

    Email showdown: Verizon vs. AT&T vs. T-Mobile

    Which wireless carrier does the best job nurturing their current customers with email marketing?

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  • What experts are saying about AMP for Email

    What experts are saying about AMP for Email

    We gathered takes from industry thought leaders on Google's big AMP for Email announcement. What does this mean for the email development community at large?

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  • Why is my email going to the spam folder?

    Why is my email going to the spam folder?

    There’s nothing worse than working long and hard on an email campaign, only to discover it never even made it to your recipient’s inbox. Spam algorithms are one of the more arcane elements of the...

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  • How to write a great email subject line

    How to write a great email subject line

    Quick tips for writing the best email subject lines and getting higher open rates.

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  • What does Facebook's algorithm update mean for marketers?

    What does Facebook's algorithm update mean for marketers?

    In the aftermath of Mark Zuckerberg's big announcement, here's how marketers can respond and adjust their organic social strategies accordingly.

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  • 5 creative email content ideas to kick 2018 off right

    5 creative email content ideas to kick 2018 off right

    Inbox fatigue abounds in January, so here are some content ideas to engage your subscribers right off the bat and have your best year of email marketing yet.

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  • How to create an engaging email design

    How to create an engaging email design

    Learn how to take plain text, images, and links and compile them into a beautiful (and effective) email in our drag & drop editor.

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  • The Ultimate Step-By-Step Guide to Improving Your Email Results

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  • 6 email marketing predictions for 2018

    6 email marketing predictions for 2018

    For marketers, the time is now to get ready for 2018, so we asked some of the smartest folks around the Emma house for their predictions on what we can expect in the new year.

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  • Emma 25 is back!

    Emma 25 is back!

    Emma 25 is our annual program (now in its 14th year) where we give away free email marketing service for life to 25 deserving nonprofits.

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  • First Marketing United 2018 speakers announced!

    First Marketing United 2018 speakers announced!

    We're excited to announce that our first set of Marketing United 2018 speakers includes...

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  • 3 tips for combining social media and email marketing

    3 tips for combining social media and email marketing

    Here are three ideas for combining your social media and email marketing to build customer relationships and deliver better online experiences.

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  • An inbox essential: the "thank you" email

    An inbox essential: the "thank you" email

    This time of year is all about showing gratitude to the ones you love... but have you considered doing the same for your email subscribers?

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  • The Perfect Match: Email Marketing + Customer Loyalty

    The Perfect Match: Email Marketing + Customer Loyalty

    When it comes to forming lasting customer relationships, there’s one channel that stands above all others: email. Here are 5 reasons why.

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  • [Podcast] Behind the Glasses: Jay Baer

    [Podcast] Behind the Glasses: Jay Baer

    Jay Baer talks email marketing, 2018 marketing predictions, and our new e-book, "Why email holds the key to lasting customer relationships."

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  • [Podcast] Behind the Glasses: Colby Cavanaugh

    [Podcast] Behind the Glasses: Colby Cavanaugh

    Welcome to our brand new "Behind the Glasses" podcast, which will feature interviews with some of the very best minds in the marketing industry.

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  • Emails we love: The Halloween edition

    Emails we love: The Halloween edition

    Check out some of the best Halloween emails to hit our inboxes this month.

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  • Details announced for Marketing United 2018!

    Details announced for Marketing United 2018!

    Our Marketing United conference will be back at the Country Music Hall of Fame & Museum in Nashville April 9-11, 2018.

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  • Emails we love: The pumpkin spice edition

    Emails we love: The pumpkin spice edition

    Since it's become such a popular email marketing trend, we gathered some of the best examples out there of "pumpkin spice done right."

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  • 3 marketing predictions for the 2017 holiday season

    3 marketing predictions for the 2017 holiday season

    The holidays can make or break a retailer's entire year, so what will marketers have up their sleeves in 2017? Here are our top three predictions.

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  • 7 sensational abandoned cart emails

    7 sensational abandoned cart emails

    The data is clear: Cart abandonment emails work. Here are seven examples to help inspire your own campaign.

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  • Choose your favorite email for a chance to win!

    Choose your favorite email for a chance to win!

    Watch the video to check out each brand's emails, then like the post and vote for your favorite for a chance to win a $100 gift card to either of the brands and an exclusive Emma prize pack.

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  • Email showdown: Urban Outfitters vs. H&M

    Email showdown: Urban Outfitters vs. H&M

    Between Urban Outfitters and H&M, which retail brand does better email marketing? Find out in this email showdown!

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  • The Ultimate Step-By-Step Guide to Improving Your Email Results

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  • Will email marketing exist in 5 years?

    Will email marketing exist in 5 years?

    While people will always be quick to pronounce that email marketing is dead, here's why we think it's here to stay.

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  • Emails we love: The sports edition

    Emails we love: The sports edition

    See email marketing examples from the professional and college sports teams doing it best in the inbox.

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  • 4 secrets to high-performing signup forms

    4 secrets to high-performing signup forms

    What we've learned from our friends at Privy about improving site conversion and growing an email list.

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  • Announcing the very first Emma Roadshow!

    Announcing the very first Emma Roadshow!

    We're hitting the road with our partners to help marketers learn how to compete with (and win against) the best brands in the world.

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  • Marketing Confidential: Marketers reveal their top 5 challenges

    Marketing Confidential: Marketers reveal their top 5 challenges

    See what's causing marketers' biggest headaches along with quick tips for how to overcome them.

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  • 9 key stats about the current state of marketing

    9 key stats about the current state of marketing

    Free slide download: Identify current pain points in your marketing program, advocate for new (and smarter) strategies, and make a case for email marketing.

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  • Moving beyond the basics of email automation

    Moving beyond the basics of email automation

    You have the email automation essentials (like welcome and birthday messages) down. Now, let's explore more advanced automation capabilities and what they can mean for their business.

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  • Why is permission important in email marketing?

    Why is permission important in email marketing?

    Learn how to create a permission-based relationship with email marketing subscribers – and why it matters in the first place.

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  • Check out our first-ever industry report!

    Check out our first-ever industry report!

    In our 2017 Email Marketing Industry Report, we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick.

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  • Email showdown: Cavs vs. Warriors

    Email showdown: Cavs vs. Warriors

    Find out who does the best email marketing when the top two teams in the NBA square off in the inbox.

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  • What's missing from your email strategy?

    What's missing from your email strategy?

    Does your email marketing strategy need some improvement? Here's a step-by-step guide to identifying the gaps, from automation to testing.

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  • How "Alien: Covenant" created an immersive experience with email

    How "Alien: Covenant" created an immersive experience with email

    See how email marketing served as the foundation for an engaging multichannel brand experience.

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  • How an email marketing company does internal emails

    How an email marketing company does internal emails

    We lift the curtain on how we use our own email platform to communicate internally as a company.

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  • Get a sneak peek into the future of Emma

    Get a sneak peek into the future of Emma

    Join Emma’s Chief Product Officer Jeff Middlesworth as he guides you through the exciting product roadmap for 2017 and beyond.

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  • Now available: Landing Pages!

    Now available: Landing Pages!

    Our brand-new Landing Page builder lets you create gorgeous click-through landing pages as easily as you make an email with our drag-and-drop editor.

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  • The Ultimate Step-By-Step Guide to Improving Your Email Results

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  • Our absolute favorite GIFs in email

    Our absolute favorite GIFs in email

    When a brand combines our passion for GIFs with our number one love, email, it’s a pretty irresistible combination.

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  • Email showdown: Moe's vs. Chipotle

    Email showdown: Moe's vs. Chipotle

    In the battle of the fast-casual burrito joints, who comes out on top? Let’s find out.

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  • How to send the perfect email newsletter

    How to send the perfect email newsletter

    Here are a few different newsletter formats your brand can experiment with, plus some inspiration from brands who are doing them exceptionally well.

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  • Email showdown: O'Charley's vs. TGI Fridays

    Email showdown: O'Charley's vs. TGI Fridays

    Restaurants represent some of the top brands in the inbox these days, so we took a look at email strategies from two of the biggest franchises out there.

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  • New features in Emma: Field-change triggers, geo-targeting, and more

    New features in Emma: Field-change triggers, geo-targeting, and more

    We've been hard at work adding all-new features to your Emma account so you can get your work done (and hit your goals) faster than ever.

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  • The agenda for Marketing United 2017 is here!

    The agenda for Marketing United 2017 is here!

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  • 7 irresistible win-back emails

    7 irresistible win-back emails

    After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally. After all, you put in a ton of effort...

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  • How a Nashville landmark boosted email click rates 87%

    How a Nashville landmark boosted email click rates 87%

    The Country Music Hall of Fame and Museum is the home of America’s music, safeguarding more than 2.5 million pieces of history, including countless recordings and photographs, stage costumes,...

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  • Email showdown: Postmates vs. Grubhub

    Email showdown: Postmates vs. Grubhub

    As far as I’m concerned, one of the greatest marvels of modern human existence is the fact that almost anywhere, whenever I want, I can click a few buttons and have a cheeseburger delivered to my...

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  • Email showdown: Fitbit vs. Misfit

    Email showdown: Fitbit vs. Misfit

    A fitness tracker showdown felt especially appropriate for kicking off the new year – after all, have you seen all the new faces at the gym these past couple weeks? Fitness trackers have blown up...

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  • Marketing United 2017 speakers just announced!

    Marketing United 2017 speakers just announced!

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  • Email showdown: Southwest vs. JetBlue

    Email showdown: Southwest vs. JetBlue

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  • What marketers need to know for 2017

    What marketers need to know for 2017

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  • Introducing our new integration: Salesforce 3.0

    Introducing our new integration: Salesforce 3.0

    We’re excited to announce that Emma has a brand new integration with Salesforce! Well, technically, it’s the third update to our existing Salesforce integration, but we’re calling it “brand new”...

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  • 14 ridiculously good emails from Cyber Monday 2016

    14 ridiculously good emails from Cyber Monday 2016

    Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my...

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  • The Ultimate Step-By-Step Guide to Improving Your Email Results

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  • How Choice Paradox is killing your email click rates

    How Choice Paradox is killing your email click rates

    If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take abundantly clear. 2. Keep your email design and messaging focused on...

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  • 3 risky tactics to try in your next email

    3 risky tactics to try in your next email

    The best email marketing? It isn’t for the faint of heart, guys. Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the...

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  • 4 reasons people aren't engaging with your email

    4 reasons people aren't engaging with your email

    As an email marketer, chances are good you’ve been here before: You fire off an email campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your...

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  • 5 emails you’ll want to steal ideas from

    5 emails you’ll want to steal ideas from

    Sometimes, you can’t help but find yourself in an email marketing rut. It’s ok – happens to all of us. With so much on their plates, it’s easy for marketers to fall into the routine of sending...

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  • Introducing Emma Plus: The platform you've been waiting for

    Introducing Emma Plus: The platform you've been waiting for

    At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...

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  • 6 content ideas for your welcome email

    6 content ideas for your welcome email

    Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa). The good news? You can prevent that...

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  • Best practices for high-converting email signup forms

    Best practices for high-converting email signup forms

    We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an...

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  • 7 habits of highly effective email marketers

    7 habits of highly effective email marketers

    Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t...

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  • The case for GIFs in email

    The case for GIFs in email

    Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF? Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for...

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  • 3 tips to double your email list fast

    3 tips to double your email list fast

    The following is a guest post from our friends at Privy.  It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat...

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  • [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

    [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

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  • Why customer service is the new marketing

    Why customer service is the new marketing

    We were blown away by all of the amazing sessions at Marketing United 2016, but one that really stuck with us was Jay Baer’s closing keynote. During his talk, Jay spoke about his latest book, Hug...

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  • 7 essential tips & tricks for winning the inbox

    7 essential tips & tricks for winning the inbox

    We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast. But one of the best...

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  • Emails we love: The nonprofit edition

    Emails we love: The nonprofit edition

    Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...

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  • Email showdown: Starbucks vs. Dunkin' Donuts

    Email showdown: Starbucks vs. Dunkin' Donuts

    It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of...

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  • The Ultimate Step-By-Step Guide to Improving Your Email Results

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  • How a popular travel site solved every marketer's dilemma

    How a popular travel site solved every marketer's dilemma

    It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say. We see it all the time in industries that tend to send...

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  • 5 marketing lessons we learned from Game of Thrones

    5 marketing lessons we learned from Game of Thrones

    When you play the game of email marketing, you win or you die. Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an...

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  • 12 emails that completely captivated us

    12 emails that completely captivated us

    It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative...

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  • 4 ways to convey urgency in your next email

    4 ways to convey urgency in your next email

    Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling...

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  • 11 new content ideas to inspire your email marketing

    11 new content ideas to inspire your email marketing

    Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or...

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  • Email Showdown: Shack Shack vs. Sonic

    Email Showdown: Shack Shack vs. Sonic

    Between these two fast food burger joints, which does better email marketing? Let's find out.

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  • 5 essential lessons we learned at Marketing United 2018

    5 essential lessons we learned at Marketing United 2018

    Here are five of most impactful marketing lessons and key takeaways from our best Marketing United conference yet.

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  • Here's what to do while you're in Nashville

    Here's what to do while you're in Nashville

    There will be a ton of great content at Marketing United 2018, but what should you do at night to unwind after the conference? Here are some ideas.

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  • The Ultimate Guide to Marketing United

    The Ultimate Guide to Marketing United

    New to Marketing United? Look no further. Here are all the pro tips you'll need to have an unforgettable time at our marketing conference in Nashville.

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  • Big news about our 2017 Industry Report!

    Big news about our 2017 Industry Report!

    Emma’s 2017 Email Marketing Industry Report has been named a winner in the Killer Content Awards and a Gold Winner in the AVA Digital Awards.

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  • 7 Email Marketing Problems with Jay Baer5:16

    7 Email Marketing Problems with Jay Baer

    Did you miss our webinar with Jay Baer? Check out a recap of the 7 email marketing problems and 9 email marketing medicines to fix them.

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  • The state of video marketing in 2018

    The state of video marketing in 2018

    Video has long dominated the digital marketing space, but what's in store for video in 2018?

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  • Email showdown: AMC vs. Regal

    Email showdown: AMC vs. Regal

    Between the two biggest movie theater chains in the United States, who wins the inbox?

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  • Anatomy of an Email: Marketing United

    Anatomy of an Email: Marketing United

    See a breakdown of the email design for our big Marketing United 2018 agenda reveal.

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  • What's a good email open rate?

    What's a good email open rate?

    There are an endless number of variables to consider when evaluating whether or not you've achieved a "good" open rate. Here, we break some of the top ones down.

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  • The Ultimate Step-By-Step Guide to Improving Your Email Results

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  • Anatomy of an Email: Gordon Ramsay Restaurants

    Anatomy of an Email: Gordon Ramsay Restaurants

    Have a lot of content to include in your monthly send? See an example of the email newsletter done right from the team at Gordon Ramsay Restaurants.

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  • How Central College had their best #GivingTuesday ever

    How Central College had their best #GivingTuesday ever

    Learn how Central College optimized their email marketing strategy for the biggest fundraising day of the year.

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  • How to send an effective re-engagement email

    How to send an effective re-engagement email

    If someone hasn’t opened your emails in a while, it's time to send a re-engagement campaign. Here's how to do just that.

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  • Why 2018 should be the year for customer engagement

    Why 2018 should be the year for customer engagement

    If you want to have your best email marketing year ever, then you have to focus on one of your greatest untapped resources: your existing customers.

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  • Anatomy of an Email: Dave & Buster's

    Anatomy of an Email: Dave & Buster's

    See how Dave & Buster's scores big points in the inbox with an eye-catching GIF and timely content.

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  • Essential Email Marketing Tips for 2018

    Essential Email Marketing Tips for 2018

    The brand that creates the best inbox experience will almost always win more customers. Here are 6 must-know tips to do just that in 2018.

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  • How to ensure your email looks great on mobile

    How to ensure your email looks great on mobile

    Is your brand falling behind on your mobile email design strategy? Make sure your subscribers have a great inbox experience on every device with these handy tips.

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  • Check out our new podcasts page!

    Check out our new podcasts page!

    Explore the new home of our "Behind the Glasses" podcast, which features full episode transcripts, inspiring quotes from industry thought leaders, and key takeaways from each conversation.

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  • How to nail your email strategy in 2018

    How to nail your email strategy in 2018

    This guide gives you tips for each step of the email journey, so you can create an unmatched subscriber experience and have your best year ever.

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  • Email showdown: ClassPass vs. Equinox

    Email showdown: ClassPass vs. Equinox

    In this email marketing matchup, two fitness behemoths battle it out in the inbox.

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