Latest Content

Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.

  • Introducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic.

    Introducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic.

    Emma is powerful on its own, but integrations take email marketing to the next level. We're excited to announce three highly-requested integrations: Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT

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  • How to grow a nonprofit email list and reap the rewards

    How to grow a nonprofit email list and reap the rewards

    Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.

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  • Diversity recruiting: is your company a changemaker?

    Diversity recruiting: is your company a changemaker?

    Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone.

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  • Build your email marketing with social proof

    Build your email marketing with social proof

    Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers.

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  • How to build brand awareness with email marketing

    How to build brand awareness with email marketing

    Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects.

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  • What's new with Emma?

    What's new with Emma?

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  • How to acquire customers using email automation

    How to acquire customers using email automation

    Follow these 4 steps to create a robust email acquisition strategy using automation. Increase conversions and customer loyalty with this robust plan.

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  • The value of an automated email welcome series

    The value of an automated email welcome series

    Don’t underestimate the value of a welcome email or series of emails. They serve to engage subscribers and earn trust and loyalty when done well.

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  • Appropriation vs. appreciation

    Appropriation vs. appreciation

    It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.

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  • Email was a lifeline for higher ed in 2020

    Email was a lifeline for higher ed in 2020

    With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.

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  • Campaign Monitor presents: 2021 global benchmarks

    Campaign Monitor presents: 2021 global benchmarks

    Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!

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  • Emma's 2020 year in review

    Emma's 2020 year in review

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  • Turning an idea into a purposeful mission

    Turning an idea into a purposeful mission

    Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.

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  • The email design process: Q&A with Emma’s Art Director, Tylor Loposser

    The email design process: Q&A with Emma’s Art Director, Tylor Loposser

    Learn how Tylor Loposser, Art Director, puts design elements together and the process he goes through to create successful email campaigns for Emma.

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  • The official deliverability checklist for 2020 holiday marketing

    The official deliverability checklist for 2020 holiday marketing

    Keep this email deliverability checklist handy to remember these best practices and reach your audience when it matters most during the 2020 holiday marketing season.

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  • Introducing: The 2020 Higher Ed Email Benchmark Report

    Introducing: The 2020 Higher Ed Email Benchmark Report

    We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.

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  • Selligent joins CM Group family of brands

    Selligent joins CM Group family of brands

    We're excited to officially welcome a newcomer to the CM Group family of brands.

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  • Survey says quality over quantity: Key takeaways from our subscribers

    Survey says quality over quantity: Key takeaways from our subscribers

    A behind-the-scenes look at Emma's newsletter survey results

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  • The only one in the room: Being a Black woman in marketing

    The only one in the room: Being a Black woman in marketing

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  • What's new with Emma?

    What's new with Emma?

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  • Security-Minded features from Emma

    Security-Minded features from Emma

    News from Emma's product team: Introducing security-minded features

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