Latest Content
Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.
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Read ArticlePut some color in “the room where it happens”
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Read ArticleCause and effect: How inclusive marketing starts with one brave decision
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Read ArticleThe very real notion of act-GIF-ism
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Read ArticleHow to choose an email list management tool
As an email marketer, your list can make or break you. Here are some tips on finding the perfect tool to build and maintain your list and empower your campaigns.
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Read ArticleHow to create creative email campaigns that get results
Not sure where to start when it comes to building successful email campaigns in 2020? Check out these eight steps and get going in the right direction.
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Read Article6 email engagement metrics you should be tracking in every send
With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here are six engagement metrics you should be tracking.
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Read ArticleEmmaU virtual backgrounds made for you
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Read ArticleThe best email newsletters to pay attention to in 2020
Looking for the best email newsletters of 2020? These eight examples will help you stay up to date on all things marketing.
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Read ArticleEmail automation workflows: Understanding the how and the why
Email automation workflows are essential for several reasons. We’ll tell you why and walk you through the setup.
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Read ArticleHow to avoid the spam folder and build your sender reputation
Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.
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Read ArticleHow to write effective and genuine customer appreciation emails
Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.
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Read ArticleContent marketing 101: How to write blog posts that convert
Here’s how to write blog posts that convert and win hearts.
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Read ArticleThe basics of triggered emails (with examples)
Use these triggered email examples as inspiration for your workflows.
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Read ArticleLead nurturing 101: Why it's important and what you need to know
Here’s everything you need to know about using email for lead nurturing.
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Read ArticleEverything you need to know about email open rates
Here’s everything marketers need to know about email open rates for 2020.
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Read ArticleWhy you should never send image-only emails
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Read Article4 video marketing statistics that will change the game
If you feel apprehensive about video marketing, check out these 26 statistics today.
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Read ArticleRevisiting influencer marketing and its effectiveness: What you need to know
Not sure how effective influencer marketing truly is? Here's everything you need to know to get started.
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Read Article5 Ways to get more people to subscribe to your emails
Not sure where to start when trying to grow your email list? Try these five best practices and get more people subscribed to your emails.
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Read ArticleHow to write a follow-up email that gets responses
Not seeing great metrics come from your email campaigns? Consider adding follow-up emails to your strategy. Here are four tips to writing great follow ups.
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