Latest Content
Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.
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Read ArticleIntroducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic.
Emma is powerful on its own, but integrations take email marketing to the next level. We're excited to announce three highly-requested integrations: Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT
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Read ArticleHow to grow a nonprofit email list and reap the rewards
Stir excitement around your organization and use email to boost engagement. Here are 6 ways to entice new donors and grow a quality nonprofit email list.
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Read ArticleDiversity recruiting: is your company a changemaker?
Jada Harland explores the ideas behind diversity recruiting and hiring in marketing and Corporate America. To attract top talent, we have to set the tone.
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Read ArticleBuild your email marketing with social proof
Use social proof to build your email list. Combine these tips into your email marketing and use this phenomenon to convert subscribers into customers.
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Read ArticleHow to build brand awareness with email marketing
Start building awareness with your communications. Here are ways you can use email marketing to achieve consistent messaging and nurture prospects.
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Read ArticleWhat's new with Emma?
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Read ArticleHow to acquire customers using email automation
Follow these 4 steps to create a robust email acquisition strategy using automation. Increase conversions and customer loyalty with this robust plan.
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Read ArticleThe value of an automated email welcome series
Don’t underestimate the value of a welcome email or series of emails. They serve to engage subscribers and earn trust and loyalty when done well.
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Read ArticleAppropriation vs. appreciation
It’s important for marketers to understand when jumping on a new trend is appreciation and when to sit a trend out. Here’s how to decipher the difference.
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Read ArticleEmail was a lifeline for higher ed in 2020
With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved to be a lifeline in 2020.
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Read ArticleCampaign Monitor presents: 2021 global benchmarks
Discover the secret to email marketing in 2021. Campaign Monitor’s yearly global benchmarks report is live. Check out record-breaking growth and engagement!
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Read ArticleEmma's 2020 year in review
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Read ArticleTurning an idea into a purposeful mission
Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.
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Read ArticleThe email design process: Q&A with Emma’s Art Director, Tylor Loposser
Learn how Tylor Loposser, Art Director, puts design elements together and the process he goes through to create successful email campaigns for Emma.
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Read ArticleThe official deliverability checklist for 2020 holiday marketing
Keep this email deliverability checklist handy to remember these best practices and reach your audience when it matters most during the 2020 holiday marketing season.
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Read ArticleIntroducing: The 2020 Higher Ed Email Benchmark Report
We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.
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Read ArticleSelligent joins CM Group family of brands
We're excited to officially welcome a newcomer to the CM Group family of brands.
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Read ArticleSurvey says quality over quantity: Key takeaways from our subscribers
A behind-the-scenes look at Emma's newsletter survey results
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Read ArticleThe only one in the room: Being a Black woman in marketing
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Read ArticleWhat's new with Emma?
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Read ArticleSecurity-Minded features from Emma
News from Emma's product team: Introducing security-minded features
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