Latest Content
Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.
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Read ArticleCultural appropriation, stereotyping, and racism in digital advertising
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Read ArticleEmotion behind email: How to manage challenging messages in a challenging time
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Read ArticleHow mindful moments in marketing can inspire change
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Read ArticleThe model minority myth: Harmful for society, harmful for the workplace
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Read ArticleEmail marketing is color blind: A call for change
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Read ArticlePut some color in “the room where it happens”
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Read ArticleCause and effect: How inclusive marketing starts with one brave decision
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Read ArticleThe very real notion of act-GIF-ism
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Read ArticleAn email metrics guide: Best practices, tips, and examples
Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which are most important plus how to track (and raise) them.
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Read Article7 of the best email subject lines for sales that work
Email subject lines for sales can be the difference between moving a product and not. When you’re looking to get sales emails read, use these tips to improve your openers.
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Read Article8 of our favorite and most effective survey email subject lines
If you have a good survey email subject line, you can make your next feedback campaign a success. Here are some of the top techniques and why each one works so well.
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Read ArticleHow to choose an email list management tool
As an email marketer, your list can make or break you. Here are some tips on finding the perfect tool to build and maintain your list and empower your campaigns.
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Read ArticleHow to create creative email campaigns that get results
Not sure where to start when it comes to building successful email campaigns in 2020? Check out these eight steps and get going in the right direction.
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Read Article6 email engagement metrics you should be tracking in every send
With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here are six engagement metrics you should be tracking.
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Read ArticleEmmaU virtual backgrounds made for you
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Read ArticleThe best email newsletters to pay attention to in 2020
Looking for the best email newsletters of 2020? These eight examples will help you stay up to date on all things marketing.
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Read ArticleEmail automation workflows: Understanding the how and the why
Email automation workflows are essential for several reasons. We’ll tell you why and walk you through the setup.
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Read ArticleHow to avoid the spam folder and build your sender reputation
Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.
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Read ArticleHow to write effective and genuine customer appreciation emails
Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.
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Read ArticleContent marketing 101: How to write blog posts that convert
Here’s how to write blog posts that convert and win hearts.
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