Latest Content
Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.
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Read ArticleWhat's new with Emma?
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Read ArticleSecurity-Minded features from Emma
News from Emma's product team: Introducing security-minded features
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Read ArticleLet’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion
Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.
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Read ArticleOur favorite online marketing tools you need to try today
With all the digital marketing tools out there, it can be easy to get overwhelmed. Can you get quality tools for free? Check out our answer, and eight of our favorite resources.
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Read ArticleHow to create better transactional emails in higher ed
Follow these eight best practices to create higher ed transactional emails that deserve attention
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Read Article6 tactics for successful higher ed email marketing
Use these six tactics to create effective email marketing campaigns for higher ed.
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Read ArticleThe complete guide to segmentation best practices for universities
In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.
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Read ArticleHow to manage brand consistency in email marketing
Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? We’re here to answer your questions.
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Read ArticleHow to use dynamic email content for lead generation
Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples to help spark your creative side.
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Read ArticleBest practices for email signup forms that work (plus examples)
These seven email signup form customization tips are essential to maintaining and growing your mailing list.
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Read Article5 email marketing tips for remote teams
How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team engaged.
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Read ArticleAAVE aint for everybody: The dangers of co-opting a cultural moment
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Read ArticleNew higher ed guide: 10 Email Campaigns Universities Should Send This Fall
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Read ArticleRAISE 2020: The New School case study
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Read ArticleCultural appropriation, stereotyping, and racism in digital advertising
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Read ArticleEmotion behind email: How to manage challenging messages in a challenging time
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Read ArticleHow mindful moments in marketing can inspire change
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Read ArticleThe model minority myth: Harmful for society, harmful for the workplace
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Read ArticleEmail marketing is color blind: A call for change
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Read ArticlePut some color in “the room where it happens”
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