Latest Content
Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.
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Read ArticleEmmaU virtual backgrounds made for you
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Read ArticleHow to avoid the spam folder and build your sender reputation
Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.
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Read ArticleHow to write effective and genuine customer appreciation emails
Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.
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Read ArticleContent marketing 101: How to write blog posts that convert
Here’s how to write blog posts that convert and win hearts.
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Read ArticleThe basics of triggered emails (with examples)
Use these triggered email examples as inspiration for your workflows.
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Read ArticleLead nurturing 101: Why it's important and what you need to know
Here’s everything you need to know about using email for lead nurturing.
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Read ArticleEverything you need to know about email open rates
Here’s everything marketers need to know about email open rates for 2020.
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Read ArticleWhy you should never send image-only emails
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Read Article4 video marketing statistics that will change the game
If you feel apprehensive about video marketing, check out these 26 statistics today.
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Read ArticleRevisiting influencer marketing and its effectiveness: What you need to know
Not sure how effective influencer marketing truly is? Here's everything you need to know to get started.
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Read Article5 Ways to get more people to subscribe to your emails
Not sure where to start when trying to grow your email list? Try these five best practices and get more people subscribed to your emails.
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Read ArticleHow to write a follow-up email that gets responses
Not seeing great metrics come from your email campaigns? Consider adding follow-up emails to your strategy. Here are four tips to writing great follow ups.
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Read ArticleOptimize your lead gen strategy with our improved Signup Form builder
Signup forms are one of the top tools that help marketers boost their audience. Take a look at the improvements Emma has made to help you with your audience growth strategy.
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Read ArticleHow to write a welcome email that gets results
Everyone wants to start new customer relationships on the right foot. Follow these tips to get your next welcome email right and wow your subscribers.
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Read Article6 Email newsletter design best practices to boost engagement
Email newsletter design best practices are there to help you create the most engaging email possible. Not sure where to start? Here are six best practices you need to know.
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Read ArticleEmail design trends and inspiration for 2020
If you’re looking for the best email design inspiration to elevate your digital campaigns, look no further. Check out these tips and trends for 2020.
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Read Article6 Testing best practices and ideas for your email marketing
Looking to craft better email marketing campaigns? A/B testing and quality assurance checks could change your game completely. Check out these six email testing best practices.
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Read Article10 Creative tips for effective email subject lines for sales
It can be challenging to write email subject lines for sales that don’t sound pushy – but it’s not impossible. Try these tips and connect with your audience.
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Read ArticleWhat all marketers need to know about dark mode email
Dark mode email is difficult to plan for because each client treats it differently. We’ve got a few steps you can take to ensure your emails look great on every device.
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Read ArticleA guide to email accessibility standards for 2020
Email accessibility standards make the inbox and internet a welcoming place for everyone. Profit or laws shouldn’t drive us. Start with these best practices.
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