Latest Content
Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.
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Read ArticleIntroducing New Emma Integrations for Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT, powered by Omatic.
Emma is powerful on its own, but integrations take email marketing to the next level. We're excited to announce three highly-requested integrations: Blackbaud CRM, Raiser's Edge, and Raiser's Edge NXT
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Read ArticleEmma's 2020 year in review
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Read ArticleTurning an idea into a purposeful mission
Only 12% of CMOs are non-white, a number that hasn’t changed since 2019. Kerel Cooper shares how to turn a desire for change into a mission. Here's how.
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Read ArticleThe email design process: Q&A with Emma’s Art Director, Tylor Loposser
Learn how Tylor Loposser, Art Director, puts design elements together and the process he goes through to create successful email campaigns for Emma.
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Read ArticleThe official deliverability checklist for 2020 holiday marketing
Keep this email deliverability checklist handy to remember these best practices and reach your audience when it matters most during the 2020 holiday marketing season.
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Read ArticleIntroducing: The 2020 Higher Ed Email Benchmark Report
We analyzed hundreds of millions of customer emails to create this year's email benchmarks for higher education. See how your institution stacks up in the inbox.
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Read ArticleSelligent joins CM Group family of brands
We're excited to officially welcome a newcomer to the CM Group family of brands.
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Read ArticleSurvey says quality over quantity: Key takeaways from our subscribers
A behind-the-scenes look at Emma's newsletter survey results
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Read ArticleThe only one in the room: Being a Black woman in marketing
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Read ArticleWhat's new with Emma?
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Read ArticleSecurity-Minded features from Emma
News from Emma's product team: Introducing security-minded features
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Read Article10 great emails fitness studios should be sending now
Fitness studios need email marketing software now, more than ever, to reach and resonate with their customers. Here are 10 ways you can use software to your advantage.
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Read Article10 tips for email landing pages that convert
Find out how building email landing pages can help marketing campaigns and increase conversion rates.
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Read Article3 effective nonprofit newsletter template examples
Creating your nonprofit's email newsletter doesn’t have to be time consuming. Check out these three template samples and build a great newsletter today.
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Read ArticleHow to reach and engage alumni with email marketing
With challenges brought on by the pandemic, engaging alumni is more important than ever to meet goals. Learn how you can use email marketing to better reach your alumni.
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Read ArticleLet’s call it what it is: Multicultural marketing, not diversity, equity, and inclusion
Learn how multicultural marketing is related to diversity, equity, and inclusion—and how it differs—with guest author Juanita Velez.
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Read ArticleOur favorite online marketing tools you need to try today
With all the digital marketing tools out there, it can be easy to get overwhelmed. Can you get quality tools for free? Check out our answer, and eight of our favorite resources.
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Read Article5 of our favorite welcome journeys for universities
Why are welcome journeys important for universities? What do successful campaigns look like for your audiences’ unique needs? We’re here to answer those questions.
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Read ArticleHow to create better transactional emails in higher ed
Follow these eight best practices to create higher ed transactional emails that deserve attention
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Read Article6 tactics for successful higher ed email marketing
Use these six tactics to create effective email marketing campaigns for higher ed.
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Read ArticleThe complete guide to segmentation best practices for universities
In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help.
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