Latest Content

Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.

  • EmmaU virtual backgrounds made for you

    EmmaU virtual backgrounds made for you

    Read Article
  • How to avoid the spam folder and build your sender reputation

    How to avoid the spam folder and build your sender reputation

    Avoiding the spam folder can seem impossible. But with these six actionable tips, it's very possible. Learn why the spam folder is important and how to avoid it.

    Read Article
  • How to write effective and genuine customer appreciation emails

    How to write effective and genuine customer appreciation emails

    Win hearts and sales with an engaging customer appreciation email. Check out this guide and learn everything you need to know.

    Read Article
  • Content marketing 101: How to write blog posts that convert

    Content marketing 101: How to write blog posts that convert

    Here’s how to write blog posts that convert and win hearts.

    Read Article
  • The basics of triggered emails (with examples)

    The basics of triggered emails (with examples)

    Use these triggered email examples as inspiration for your workflows.

    Read Article
  • Lead nurturing 101: Why it's important and what you need to know

    Lead nurturing 101: Why it's important and what you need to know

    Here’s everything you need to know about using email for lead nurturing.

    Read Article
  • Everything you need to know about email open rates

    Everything you need to know about email open rates

    Here’s everything marketers need to know about email open rates for 2020.

    Read Article
  • Why you should never send image-only emails

    Why you should never send image-only emails

    Read Article
  • 4 video marketing statistics that will change the game

    4 video marketing statistics that will change the game

    If you feel apprehensive about video marketing, check out these 26 statistics today.

    Read Article
  • Revisiting influencer marketing and its effectiveness: What you need to know

    Revisiting influencer marketing and its effectiveness: What you need to know

    Not sure how effective influencer marketing truly is? Here's everything you need to know to get started.

    Read Article
  • 5 Ways to get more people to subscribe to your emails

    5 Ways to get more people to subscribe to your emails

    Not sure where to start when trying to grow your email list? Try these five best practices and get more people subscribed to your emails.

    Read Article
  • How to write a follow-up email that gets responses

    How to write a follow-up email that gets responses

    Not seeing great metrics come from your email campaigns? Consider adding follow-up emails to your strategy. Here are four tips to writing great follow ups.

    Read Article
  • Optimize your lead gen strategy with our improved Signup Form builder

    Optimize your lead gen strategy with our improved Signup Form builder

    Signup forms are one of the top tools that help marketers boost their audience. Take a look at the improvements Emma has made to help you with your audience growth strategy.

    Read Article
  • How to write a welcome email that gets results

    How to write a welcome email that gets results

    Everyone wants to start new customer relationships on the right foot. Follow these tips to get your next welcome email right and wow your subscribers.

    Read Article
  • 6 Email newsletter design best practices to boost engagement

    6 Email newsletter design best practices to boost engagement

    Email newsletter design best practices are there to help you create the most engaging email possible. Not sure where to start? Here are six best practices you need to know.

    Read Article
  • Email design trends and inspiration for 2020

    Email design trends and inspiration for 2020

    If you’re looking for the best email design inspiration to elevate your digital campaigns, look no further. Check out these tips and trends for 2020.

    Read Article
  • 6 Testing best practices and ideas for your email marketing

    6 Testing best practices and ideas for your email marketing

    Looking to craft better email marketing campaigns? A/B testing and quality assurance checks could change your game completely. Check out these six email testing best practices.

    Read Article
  • 10 Creative tips for effective email subject lines for sales

    10 Creative tips for effective email subject lines for sales

    It can be challenging to write email subject lines for sales that don’t sound pushy – but it’s not impossible. Try these tips and connect with your audience.

    Read Article
  • What all marketers need to know about dark mode email

    What all marketers need to know about dark mode email

    Dark mode email is difficult to plan for because each client treats it differently. We’ve got a few steps you can take to ensure your emails look great on every device.

    Read Article
  • A guide to email accessibility standards for 2020

    A guide to email accessibility standards for 2020

    Email accessibility standards make the inbox and internet a welcoming place for everyone. Profit or laws shouldn’t drive us. Start with these best practices.

    Read Article
  • loading
    Loading More...