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Email marketing tips, email campaign examples, digital marketing strategies, animated GIFs, and more.

  • How "Alien: Covenant" created an immersive experience with email

    How "Alien: Covenant" created an immersive experience with email

    See how email marketing served as the foundation for an engaging multichannel brand experience.

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  • How an email marketing company does internal emails

    How an email marketing company does internal emails

    We lift the curtain on how we use our own email platform to communicate internally as a company.

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  • Get a sneak peek into the future of Emma

    Get a sneak peek into the future of Emma

    Join Emma’s Chief Product Officer Jeff Middlesworth as he guides you through the exciting product roadmap for 2017 and beyond.

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  • Now available: Landing Pages!

    Now available: Landing Pages!

    Our brand-new Landing Page builder lets you create gorgeous click-through landing pages as easily as you make an email with our drag-and-drop editor.

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  • Our absolute favorite GIFs in email

    Our absolute favorite GIFs in email

    When a brand combines our passion for GIFs with our number one love, email, it’s a pretty irresistible combination.

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  • Email showdown: Moe's vs. Chipotle

    Email showdown: Moe's vs. Chipotle

    In the battle of the fast-casual burrito joints, who comes out on top? Let’s find out.

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  • How to send the perfect email newsletter

    How to send the perfect email newsletter

    Here are a few different newsletter formats your brand can experiment with, plus some inspiration from brands who are doing them exceptionally well.

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  • Anatomy of an Email: ThinkFoodGroup

    Anatomy of an Email: ThinkFoodGroup

    We dive into a delectable email marketing example from our friends at ThinkFoodGroup.

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  • The Top 10 Takeaways from Marketing United 2017

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  • 3 brain science principles to improve your marketing

    3 brain science principles to improve your marketing

    Use marketing psychology to amp up your email strategy and get bigger results in the inbox.

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  • Use your data to have your best quarter ever

    Use your data to have your best quarter ever

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  • Email showdown: O'Charley's vs. TGI Fridays

    Email showdown: O'Charley's vs. TGI Fridays

    Restaurants represent some of the top brands in the inbox these days, so we took a look at email strategies from two of the biggest franchises out there.

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  • New features in Emma: Field-change triggers, geo-targeting, and more

    New features in Emma: Field-change triggers, geo-targeting, and more

    We've been hard at work adding all-new features to your Emma account so you can get your work done (and hit your goals) faster than ever.

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  • The agenda for Marketing United 2017 is here!

    The agenda for Marketing United 2017 is here!

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  • 5 A/B testing ideas for your email marketing

    5 A/B testing ideas for your email marketing

    Let the results do the talking and help you send more relevant (and effective) messages than ever before.

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  • Emma's Top Design Tips: Mobile Email

    Emma's Top Design Tips: Mobile Email

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  • Now available: A/B Content Testing!

    Now available: A/B Content Testing!

    As marketers, we all know measuring the effectiveness of your marketing isn’t an exact science. Methods like trial and error are used constantly to see what content is going to be most effective...

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  • Why is my email going to the spam folder?

    Why is my email going to the spam folder?

    There’s nothing worse than working long and hard on an email campaign, only to discover it never even made it to your recipient’s inbox. Spam algorithms are one of the more arcane elements of the...

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  • 7 irresistible win-back emails

    7 irresistible win-back emails

    After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally. After all, you put in a ton of effort...

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  • How a Nashville landmark boosted email click rates 87%

    How a Nashville landmark boosted email click rates 87%

    The Country Music Hall of Fame and Museum is the home of America’s music, safeguarding more than 2.5 million pieces of history, including countless recordings and photographs, stage costumes,...

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  • 12 brilliant emails from our favorite brands

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  • Email showdown: Postmates vs. Grubhub

    Email showdown: Postmates vs. Grubhub

    As far as I’m concerned, one of the greatest marvels of modern human existence is the fact that almost anywhere, whenever I want, I can click a few buttons and have a cheeseburger delivered to my...

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  • Anatomy of an Email: ecobee

    Anatomy of an Email: ecobee

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  • Email showdown: Fitbit vs. Misfit

    Email showdown: Fitbit vs. Misfit

    A fitness tracker showdown felt especially appropriate for kicking off the new year – after all, have you seen all the new faces at the gym these past couple weeks? Fitness trackers have blown up...

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  • Anatomy of an Email: Orangetheory Fitness

    Anatomy of an Email: Orangetheory Fitness

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  • Marketing United 2017 speakers just announced!

    Marketing United 2017 speakers just announced!

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  • Use these stats to guide your marketing strategy in 2017

    Use these stats to guide your marketing strategy in 2017

    For most marketers, the arrival of the new year means you’ll be taking a fresh look at your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways...

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  • All the new features we added to Emma accounts in 2016

    All the new features we added to Emma accounts in 2016

    2016 was a banner year here at Emma: we hosted our 2nd annual Marketing United conference, hired 3 new C-suite execs to our leadership team, and powered email campaigns for 50,000 customers...

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  • Email showdown: Southwest vs. JetBlue

    Email showdown: Southwest vs. JetBlue

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  • What marketers need to know for 2017

    What marketers need to know for 2017

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  • Introducing our new integration: Salesforce 3.0

    Introducing our new integration: Salesforce 3.0

    We’re excited to announce that Emma has a brand new integration with Salesforce! Well, technically, it’s the third update to our existing Salesforce integration, but we’re calling it “brand new”...

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  • 14 ridiculously good emails from Cyber Monday 2016

    14 ridiculously good emails from Cyber Monday 2016

    Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my...

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  • 5 golden opportunities to thank your subscribers

    5 golden opportunities to thank your subscribers

    This time of year is all about showing gratitude to the ones you love... but have you considered doing the same for your email subscribers?

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  • How to grow your audience outside your signup form

    How to grow your audience outside your signup form

    As email marketers, we often talk about the best ways to optimize your signup form and grow your list. But though getting the most from your signup form is an important part of your list growth...

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  • 15 stats that will make you rethink your email automation strategy

    15 stats that will make you rethink your email automation strategy

    Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next...

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  • How Choice Paradox is killing your email click rates

    How Choice Paradox is killing your email click rates

    If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take abundantly clear. 2. Keep your email design and messaging focused on...

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  • 3 risky tactics to try in your next email

    3 risky tactics to try in your next email

    The best email marketing? It isn’t for the faint of heart, guys. Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the...

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  • 4 reasons people aren't engaging with your email

    4 reasons people aren't engaging with your email

    As an email marketer, chances are good you’ve been here before: You fire off an email campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your...

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  • 5 emails you’ll want to steal ideas from

    5 emails you’ll want to steal ideas from

    Sometimes, you can’t help but find yourself in an email marketing rut. It’s ok – happens to all of us. With so much on their plates, it’s easy for marketers to fall into the routine of sending...

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  • Introducing Emma Plus: The platform you've been waiting for

    Introducing Emma Plus: The platform you've been waiting for

    At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...

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  • 6 content ideas for your welcome email

    6 content ideas for your welcome email

    Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa). The good news? You can prevent that...

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  • Best practices for high-converting email signup forms

    Best practices for high-converting email signup forms

    We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an...

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  • 8 B2B email marketing examples that deserve a trophy

    8 B2B email marketing examples that deserve a trophy

    We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...

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  • 7 habits of highly effective email marketers

    7 habits of highly effective email marketers

    Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t...

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  • The case for GIFs in email

    The case for GIFs in email

    Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF? Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for...

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  • [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

    [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

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  • 3 tips to double your email list fast

    3 tips to double your email list fast

    The following is a guest post from our friends at Privy.  It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat...

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  • How to explain the value of email marketing to your boss

    How to explain the value of email marketing to your boss

    It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I don’t have time to do all the things I want to do. How can I convince my...

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  • Why customer service is the new marketing

    Why customer service is the new marketing

    We were blown away by all of the amazing sessions at Marketing United 2016, but one that really stuck with us was Jay Baer’s closing keynote. During his talk, Jay spoke about his latest book, Hug...

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  • 7 essential tips & tricks for winning the inbox

    7 essential tips & tricks for winning the inbox

    We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast. But one of the best...

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  • Emails we love: The nonprofit edition

    Emails we love: The nonprofit edition

    Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...

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  • Email showdown: Starbucks vs. Dunkin' Donuts

    Email showdown: Starbucks vs. Dunkin' Donuts

    It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of...

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  • How a popular travel site solved every marketer's dilemma

    How a popular travel site solved every marketer's dilemma

    It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say. We see it all the time in industries that tend to send...

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  • 7 email stats you'll want to quote in your next meeting

    7 email stats you'll want to quote in your next meeting

    We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion,...

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  • What is my email reputation?

    What is my email reputation?

    Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be...

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  • Anatomy of an Email: Country Music Association

    Anatomy of an Email: Country Music Association

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  • 5 marketing lessons we learned from Game of Thrones

    5 marketing lessons we learned from Game of Thrones

    When you play the game of email marketing, you win or you die. Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an...

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  • 12 emails that completely captivated us

    12 emails that completely captivated us

    It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative...

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  • 4 ways to convey urgency in your next email

    4 ways to convey urgency in your next email

    Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling...

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  • New guide! Your brain on email: The science to winning the inbox

    New guide! Your brain on email: The science to winning the inbox

    Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain...

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  • 11 new content ideas to inspire your email marketing

    11 new content ideas to inspire your email marketing

    Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or...

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  • Introducing The Welcome Project

    Introducing The Welcome Project

    At Marketing United 2017, we helped launch local nonprofit Thistle Farms' latest initiative, The Welcome Project.

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  • What's missing from your email strategy?

    What's missing from your email strategy?

    Does your email marketing strategy need some improvement? Here's a step-by-step guide to identifying the gaps, from automation to testing.

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  • 3 ways to use our new Landing Page builder

    3 ways to use our new Landing Page builder

    Did you know Emma now offers landing pages? See the thought behind our latest feature, plus a few ways you could use it in your own marketing.

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  • 7 irresistible restaurant email designs

    7 irresistible restaurant email designs

    In this guide, you'll see seven delectable email designs and learn from the smartest marketers in the restaurant industry.

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  • How Emma helped a Canadian fitness company navigate CASL

    How Emma helped a Canadian fitness company navigate CASL

    Canada's Anti-Spam Law (CASL) is one of the toughest laws of its kind in the world. Here's how we helped Barre Fitness navigate within the scope of them – and reach more new clients in the process!

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  • I have an email list - now what?

    I have an email list - now what?

    So, you've collected a list of email subscribers. But now that you've built this quality email list, what do you do with it?

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  • How Emma helps a fast-paced agency send better email

    How Emma helps a fast-paced agency send better email

    From quick access to expert help to a more intuitive interface, see why MoZeus Worldwide made the decision to switch to Emma for their email marketing.

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  • 10 ideas from the world’s best marketers

    10 ideas from the world’s best marketers

    In "The Top 10 Takeaways from Marketing United 2017," we gathered some of the best advice from one unforgettable event.

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  • See your marketing’s performance with all-new response reports!

    See your marketing’s performance with all-new response reports!

    With our all-new response reports, you can see how changes in your marketing efforts affect open and click rates, and you’ll have more informed insights into what’s working and where there’s room for

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  • New features: Landing Pages get signup forms, a more powerful Calendar, and more!

    New features: Landing Pages get signup forms, a more powerful Calendar, and more!

    Add forms to your Landing Pages, edit send details directly from the calendar, & easily retrieve versions.

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  • 5 of the biggest challenges facing today's marketers

    5 of the biggest challenges facing today's marketers

    Marketing United 2017 speakers share the biggest pain points they (and their peers) experience in today's digital marketing landscape.

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  • 12 eye-opening stats from Marketing United 2017

    12 eye-opening stats from Marketing United 2017

    We rounded up some of the most thought-provoking, interesting statistics shared at Marketing United 2017.

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  • All the slides from Marketing United 2017

    All the slides from Marketing United 2017

    As requested, here are the slides from every Marketing United 2017 session we have permission to share

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  • 5 Marketing United sessions people can't stop talking about

    5 Marketing United sessions people can't stop talking about

    Here are five of the sessions attendees simply couldn’t stop talking about, plus some key takeaways for each one. Enjoy!

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  • The sights and sounds of Marketing United 2017

    The sights and sounds of Marketing United 2017

    Here are some of our favorite photos from social – and the official recap video – from Marketing United 2017. Sit back and reminisce with us, won't you?

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  • A major university’s impressive email marketing playbook

    A major university’s impressive email marketing playbook

    Using Emma’s robust analytics, their team has been able to use data to inform every choice they make about their email campaigns – and they’re getting championship-level results because of it!

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  • Recap: Marketing United Day 2

    Recap: Marketing United Day 2

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  • Recap: Marketing United Pre-conference

    Recap: Marketing United Pre-conference

    Marketing United 2016 is officially kicking off for all of our attendees today, but yesterday’s pre-conference was jam-packed with plenty of smart sessions just for Emma customers.

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  • Recap: Marketing United Day 1

    Recap: Marketing United Day 1

    Day 1 of Marketing United 2017 is officially in the books, and the conference couldn’t have gotten off to a better start! Here are a few highlights from yesterday’s events.

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  • New features: Mailing rescheduling, new customer profiles and more!

    New features: Mailing rescheduling, new customer profiles and more!

    We’re always enhancing and improving your Emma account, so you can get your work done and hit your goals faster than ever.

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