Target | Emma Email Marketing Blog

Power more personalized, relevant messaging based on what you know about your subscribers.

  • How Texas A&M forms a personal connection with email

    How Texas A&M forms a personal connection with email

    If you’re familiar with the university space, you know that development offices tend to get a bad rap for being overly pushy with alumni. Here's how email is helping Texas A&M combat that perception.

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  • Podcast: How is email marketing evolving?

    Podcast: How is email marketing evolving?

    Neil Hughes of the The Tech Blog Writer Podcast talks about the biggest challenges for modern marketers with Colby Cavanaugh, SVP of Marketing at Emma.

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  • Checklist: What's missing from your email strategy?

    Checklist: What's missing from your email strategy?

    With 64% of marketers lacking the time and resources they need, it’s only natural some best practices might slip through the cracks when it comes to your email marketing.

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  • 7 ideas to boost email engagement

    7 ideas to boost email engagement

    Blanking on how to get more opens and clicks on your next email campaign? We've all been there. Luckily, there’s a never-ending amount of ways to spruce up your email marketing efforts.

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  • What metrics really matter in email marketing?

    What metrics really matter in email marketing?

    How to hone in on the email metrics that drive success for your business.

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  • How to save time and send more personalized email

    How to save time and send more personalized email

    Does your CRM not integrate with Emma? No problem. You can still power sophisticated lifecycle campaigns using field-change triggers to automate from import.

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  • How to use data and email to turn guests into regulars

    How to use data and email to turn guests into regulars

    Here’s how integrating your guest data with email marketing can help you turn first-time guests into loyal brand advocates for life.

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  • How a Nashville landmark boosted email click rates 87%

    How a Nashville landmark boosted email click rates 87%

    The Country Music Hall of Fame and Museum is the home of America’s music, safeguarding more than 2.5 million pieces of history, including countless recordings and photographs, stage costumes,...

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  • Learn how to win the inbox in our latest guide

    Learn how to win the inbox in our latest guide

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  • The Escape Game's brilliant email strategy

    The Escape Game's brilliant email strategy

    Ever wanted to solve million dollar heists, decode secret service missions, or navigate through prison passageways? Turns out, you can! But here’s the catch: You only have an hour to complete...

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  • Introducing our new integration with restaurant marketing platform, Venga

    Introducing our new integration with restaurant marketing platform, Venga

    We’re excited to bring Emma’s powerful marketing tools to Venga's restaurant marketing platform, helping you use email to attract new customers and turn them into regulars.

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  • Email marketing resolutions to strive for in 2017

    Email marketing resolutions to strive for in 2017

    This year, we resolve to make email better. How’s that, you ask? Well, it starts with making sure we’re practicing what we preach in the inbox: Providing value to our own subscribers, sending...

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  • All the new features we added to Emma accounts in 2016

    All the new features we added to Emma accounts in 2016

    2016 was a banner year here at Emma: we hosted our 2nd annual Marketing United conference, hired 3 new C-suite execs to our leadership team, and powered email campaigns for 50,000 customers...

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  • How The Dessy Group creates a personalized experience for every bride

    How The Dessy Group creates a personalized experience for every bride

    One of the hardest parts of wedding planning (aside from, well... everything)? Coordinating and communicating with all the different people involved in your big day. With wedding parties getting...

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  • Announcing our new integration with Microsoft Dynamics 365!

    Announcing our new integration with Microsoft Dynamics 365!

    Today, we’re thrilled to announce our new integration with Microsoft Dynamics. By combining Emma’s powerful email marketing and automation tools with Microsoft Dynamics’ robust contact and...

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  • Introducing our new integration: Salesforce 3.0

    Introducing our new integration: Salesforce 3.0

    We’re excited to announce that Emma has a brand new integration with Salesforce! Well, technically, it’s the third update to our existing Salesforce integration, but we’re calling it “brand new”...

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  • Connect Emma to virtually any online service

    Connect Emma to virtually any online service

    Think about all the online tools and services you use to get your job done. Slack, Gmail, Google Docs — and countless others. Now, imagine them all working together to power your email marketing...

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  • How Emma helps marketers connect their email and customer data

    How Emma helps marketers connect their email and customer data

    As you may already know, we’re pretty big fans of email around these parts. After all, it's kind of our thing. But we also understand that for many marketers, email is just part of the picture....

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  • 3 smart ways to attract new subscribers

    3 smart ways to attract new subscribers

    Before your subscribers ever get an email from your brand, they have to opt into your list. So how do you convince them to take that first step? Like with any new relationship, you first have to...

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  • Emma now integrates with MINDBODY!

    Emma now integrates with MINDBODY!

    Over 50,000 gyms, yoga studios, and wellness experts from all over the world use MINDBODY to keep their clients connected to their business through scheduling, point of sale, and marketing tools....

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