Product News | Emma Email Marketing Blog

Home base for all the latest developments and enhancements to the Emma product.

  • CRM integrations: Salesforce and Microsoft Dynamics 365

    CRM integrations: Salesforce and Microsoft Dynamics 365

    Emma integrates with Salesforce and Microsoft Dynamics 365 — the two biggest names in the CRM game — so you can use the data you collect to connect what matters.

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  • New features in Emma: Field-change triggers, geo-targeting, and more

    New features in Emma: Field-change triggers, geo-targeting, and more

    We've been hard at work adding all-new features to your Emma account so you can get your work done (and hit your goals) faster than ever.

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  • Introducing our new marketing calendar: every marketer’s must-have

    Introducing our new marketing calendar: every marketer’s must-have

    Introducing a new marketing calendar, giving you increased visibility into your email schedule, making it easier for your team to work together, and helping you adjust your marketing strategy on...

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  • Introducing our new integration with membership marketing platform, Join It

    Introducing our new integration with membership marketing platform, Join It

    Today, we’re excited to integrate Emma’s powerful marketing tools with Join It, helping you use email to effectively and efficiently grow your membership program.

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  • Now available: A/B Content Testing!

    Now available: A/B Content Testing!

    As marketers, we all know measuring the effectiveness of your marketing isn’t an exact science. Methods like trial and error are used constantly to see what content is going to be most effective...

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  • Introducing our new integration with restaurant marketing platform, Venga

    Introducing our new integration with restaurant marketing platform, Venga

    We’re excited to bring Emma’s powerful marketing tools to Venga's restaurant marketing platform, helping you use email to attract new customers and turn them into regulars.

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  • All the new features we added to Emma accounts in 2016

    All the new features we added to Emma accounts in 2016

    2016 was a banner year here at Emma: we hosted our 2nd annual Marketing United conference, hired 3 new C-suite execs to our leadership team, and powered email campaigns for 50,000 customers...

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  • Announcing our new integration with Microsoft Dynamics 365!

    Announcing our new integration with Microsoft Dynamics 365!

    Today, we’re thrilled to announce our new integration with Microsoft Dynamics. By combining Emma’s powerful email marketing and automation tools with Microsoft Dynamics’ robust contact and...

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  • Introducing our new integration: Salesforce 3.0

    Introducing our new integration: Salesforce 3.0

    We’re excited to announce that Emma has a brand new integration with Salesforce! Well, technically, it’s the third update to our existing Salesforce integration, but we’re calling it “brand new”...

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  • Connect Emma to virtually any online service

    Connect Emma to virtually any online service

    Think about all the online tools and services you use to get your job done. Slack, Gmail, Google Docs — and countless others. Now, imagine them all working together to power your email marketing...

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  • How Emma helps marketers connect their email and customer data

    How Emma helps marketers connect their email and customer data

    As you may already know, we’re pretty big fans of email around these parts. After all, it's kind of our thing. But we also understand that for many marketers, email is just part of the picture....

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  • Get deeper insights into what’s driving your audience growth

    Get deeper insights into what’s driving your audience growth

    The average email list churns by about 30% every year, so monitoring audience growth is one of the best ways to keep tabs on the overall health of your email marketing program. List growth can...

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  • Emma now integrates with MINDBODY!

    Emma now integrates with MINDBODY!

    Over 50,000 gyms, yoga studios, and wellness experts from all over the world use MINDBODY to keep their clients connected to their business through scheduling, point of sale, and marketing tools....

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  • Emma just got one stunning makeover

    Emma just got one stunning makeover

    Nope, we’re not talking about the hair and the glasses (still flawless). The Emma account interface has a whole new look that makes getting what you need to get done faster and easier than ever.

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  • Deliver the perfect follow-up email. Automatically.

    Deliver the perfect follow-up email. Automatically.

    One of our favorite parts of the Emma Plus Advanced Automation suite is the new “if this, send that” functionality. Some people call it branching or conditional logic. We like to call it the...

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  • Advanced Automation, powered by Emma

    Advanced Automation, powered by Emma

    It seems like everywhere you turn in the marketing world, people are talking about how to get the most from automation. And hey, we’re no different. But there’s a disconnect between the amount of...

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  • Announcing Emma for Teams!

    Announcing Emma for Teams!

    Great marketing doesn’t happen in a vacuum; it’s a team sport. That’s why we built our new platform, Emma Plus, to make your email marketing truly collaborative.

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  • Introducing Emma Plus: The platform you've been waiting for

    Introducing Emma Plus: The platform you've been waiting for

    At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...

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  • Signup forms are getting a facelift!

    Signup forms are getting a facelift!

    Signup forms are the first stop in the customer lifecycle of email marketing, and we all know first impressions are the most important (remember dressing your best on the first day of school?)....

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  • Introducing our all-new Segment Builder

    Introducing our all-new Segment Builder

    You know that feeling you get when you open an email that looks great, is clearly in line with your interests and preferences, and has content that’s both relevant and timely? It’s like a breath...

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