How we used dynamic content to announce Dynamic Content

June 25, 2015

Dynamic content to announce dynamic content? It’s all very meta. One of the best parts about releasing new features like dynamic content to our customers is that WE get to use it ourselves! We’re marketers too, so this stuff gets us excited. In the past, we had to send out multiple emails to different audience segments depending on the type of the account they had. But with Dynamic Content, we can now send unique, personal content – all from a single email. We thought it might be cool for you to see exactly how and why we did it. Take a look behind the scenes at how we created the email, including a full step-by-step creation process so you can see just how easy it is. 

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