Emma 101 Video Series - Understanding Your Email Response with Emma

January 30, 2014
In this Emma 101 video, we walk you through the response an email campaign received to explain what the numbers mean and why they matter. For more information about Emma, please visit: http://myemma.com/resources. Once you send out an email campaign, your response results will immediately start building on the main response page. As Emma gathers the data, it's helpful to know how it's all organized and what your campaign response means, so you can put those campaign results to work. Once your email reaches the recipients' inbox, opens, clicks, shares, new signups and opt outs are tracking at the recipient level. Many of the numbers on the response screen are clickable, letting you click on the total to see which recipients took those actions. Emma's results section offers you a wealth of data, and even if you're short on time, you should utilize it for more than just checking if your crazy cousin Lars opted out of your mailings (he totally did, jerkface). Spending just a few minutes with your results is an important part of staying in touch with your audience. ------------------------------------------------------------------- http://www.myemma.com -------------------------------------------------------------------- About Emma: Emma is a web-based email marketing service helping more than 45,000 customers manage their online communication efforts. With sophisticated design, easy-to-use features and stellar customer support, it's the easiest way to create, send and track stylish email newsletters and campaigns. Visit our YouTube Channel for more email marketing videos: http://www.youtube.com/emmaemail Connect with Emma on: Facebook -- http://www.facebook.com/emmaemail Twitter -- http://www.twitter.com/emmaemail LinkedIn - http://www.linkedin.com/company/emma-inc Google+ - https://plus.google.com/112805311412180078931 Blog -- http://myemma.com/blog
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