Emma 101 Video Series - Creating New Member Fields in Emma

January 30, 2014
Creating new member fields allows you to save valuable information about your audience, so you can send more personalized emails to them. Find out more about other Emma email marketing features: http://www.myemma.com/features In this Emma 101 video, we'll provide a quick overview of how Emma organizes your contacts into groups and your contact details into fields. You can store a member's basic information, like name and email address, or you can choose to add more fields (and store even more information), like city, state, zip, country, or company's name. You can also create custom fields of your own, so you can capture virtually anything about your audience -- purchase data, birthdate, or favorite Beatle (George!). Creating new member fields is a great way to gather more information about your audience. You can use that information to send them targeted emails that will be just for them and will, in turn, likely see a higher click through rate. ------------------------------------------------------------------- http://www.myemma.com -------------------------------------------------------------------- About Emma: Emma is a web-based email marketing service helping more than 45,000 customers manage their online communication efforts. With sophisticated design, easy-to-use features and stellar customer support, it's the easiest way to create, send and track stylish email newsletters and campaigns. Visit our YouTube Channel for more email marketing videos: http://www.youtube.com/emmaemail Connect with Emma on: Facebook -- http://www.facebook.com/emmaemail Twitter -- http://www.twitter.com/emmaemail LinkedIn - http://www.linkedin.com/company/emma-inc Google+ - https://plus.google.com/112805311412180078931 Blog -- http://myemma.com/blog
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