Find the Perfect Email Subject Line with Emma's Split Testing Feature

March 20, 2014
Find the perfect email subject line with Emma's split testing feature. Learn more about other helpful Emma email marketing features: http://myemma.com/features The right email subject line is critical to an email campaign because it entices your audience to open and read through your email. Testing subject lines ensures that you send the best one to your audience. It's a surefire way to get more opens on each send-off while learning about your audience along the way. Do short subject lines do better than long ones? Perhaps. Will asking a question be more engaging than an exclamation? Maybe. Will the subject line "kittens" beat all others? You know it. ------------------------------------------------------------------- http://www.myemma.com -------------------------------------------------------------------- With the Emma drag & drop editor, marketers have the option to conduct an email subject line split test for any email. Emma's split testing feature allows you to test up to three subject lines. Then, we send each version to a portion of your audience. The split test will run for four hours. After that time, Emma determines the subject line that resonates best with the sample set of your audience and then sends that winner it to the remainder of your email recipients. ------------------------------------------------------------------- http://www.myemma.com -------------------------------------------------------------------- About Emma: Emma is a web-based email marketing service helping more than 45,000 customers manage their online communication efforts. With sophisticated design, easy-to-use features and stellar customer support, it's the easiest way to create, send and track stylish email newsletters and campaigns. Visit our YouTube Channel for more email marketing videos: http://www.youtube.com/emmaemail Connect with Emma on: Facebook -- http://www.facebook.com/emmaemail Twitter -- http://www.twitter.com/emmaemail LinkedIn - http://www.linkedin.com/company/emma-inc Google+ - https://plus.google.com/112805311412180078931 Blog -- http://myemma.com/blog
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