How To Add Preheader Text To Your Email Marketing

May 6, 2014

See how easy it is to add preheader text to your email marketing. Find out more about Emma's great email marketing products and features http://myemma.com/features. You know the slightly grayed out text that shows up after the subject line when checking emails in your Gmail account or on your phone? That's preheader text. Now with Emma email marketing, customers can control what that text says, which gives you the ability to add content without extending the subject line beyond the cutoff point. It's great because it can tease the content of your email (and catch the eye of someone scanning their inbox), and then with a little coding magic, it goes away when the email is opened. So go ahead, say more in your next email.

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