Emails We Love

Email marketing design and content ideas to inspire your next mailing.

  • Brands defying the odds in email marketing

    Brands defying the odds in email marketing

    I’ve been having some trouble with the term “email marketing best practices” lately. Even though there are plenty of general guidelines I’d advise most email marketers to follow, there are always...

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  • This email campaign made millions.

    SEE IT NOW
  • Email showdown: Harry's vs. Dollar Shave Club

    Email showdown: Harry's vs. Dollar Shave Club

    For our next email battle, a "Shave Club Face-Off” was just too good to resist. But bad puns aside, these guys are both huge brands that helped bring subscription-based retail into the...

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  • The best holiday email marketing: Email design

    The best holiday email marketing: Email design

    For the second installment of this month’s holiday marketing series, we’re honing in on one of my absolute favorite topics… email design. I’ll happily talk testing, subject lines, and general...

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  • What’s great email content look like, anyway?

    What’s great email content look like, anyway?

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  • 5 emails you’ll want to steal ideas from

    5 emails you’ll want to steal ideas from

    Sometimes, you can’t help but find yourself in an email marketing rut. It’s ok – happens to all of us. With so much on their plates, it’s easy for marketers to fall into the routine of sending...

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  • 8 show-stopping email examples

    8 show-stopping email examples

    It’s that time again! As you likely know, we’re pretty obsessed with great email marketing around these parts. So I’m always happy to collect and share the best of the best examples to hit my...

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  • Anatomy of an Email: Duke Athletics

    Anatomy of an Email: Duke Athletics

    See the marketing smarts behind this email from Duke University's Blue Devils.

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  • The best emails of Labor Day weekend 2016

    The best emails of Labor Day weekend 2016

    Most people associate Labor Day with backyard barbecues, lake trips, and one last opportunity to enjoy the summer sunshine before it fades into fall. But as marketers know, it's also one of the...

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  • 9 emails that set off fireworks in our inbox

    9 emails that set off fireworks in our inbox

    Sifting through our inboxes, we couldn’t help but be impressed with some of the top-notch emails that poured in over the long weekend. Independence Day is a marketer’s delight: It allows us to...

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  • 8 B2B email marketing examples that deserve a trophy

    8 B2B email marketing examples that deserve a trophy

    We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...

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  • Emails we love: The spring design edition

    Emails we love: The spring design edition

    Spring brings with it lots of great things in the marketing world – vibrant colors, fresh ideas, and a bevy of gorgeous emails from our favorite brands, to name a few. So with summer just around...

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  • Emails we love: The nonprofit edition

    Emails we love: The nonprofit edition

    Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...

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  • 9 welcome emails that had us at “hello”

    9 welcome emails that had us at “hello”

    We talk about automated welcome emails A LOT here on the Emma blog. So at this point, you’re probably pretty well acquainted with our “Why are you not sending an automated welcome email?” spiel,...

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  • 12 emails that completely captivated us

    12 emails that completely captivated us

    It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative...

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  • The elements of a top-notch April Fool’s Day email

    The elements of a top-notch April Fool’s Day email

    As marketers, April Fool’s Day is one of our absolute favorite holidays. It gives brands the perfect opportunity to get creative and show off their sense of humor, and it usually leads to some...

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  • The Academy Awards of Email: 6 Oscar-worthy campaigns

    The Academy Awards of Email: 6 Oscar-worthy campaigns

    It’s that time again: The 88th annual Academy Awards are this weekend! So in honor of all the accolades, we thought we’d get in on the action ourselves – only instead of starlets and...

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  • Emma gives you the tools and expertise to build better email programs - fast.

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  • 8 brands that have mastered GIFs in email

    8 brands that have mastered GIFs in email

    We’re all about animated GIFs in email. The savviest, most ahead-of-the-curve brands consistently use them for a reason – they increase click rates 42%, conversion rates 103%, and revenue 109%...

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  • Anatomy of an Email: GoldieBlox

    Anatomy of an Email: GoldieBlox

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  • Emails we love: The brain science edition

    Emails we love: The brain science edition

    If you’ve ever sifted through our content, you already know that we’re mild-to-moderately (ok, very) obsessed with brain science and all the ways it can be applied to email marketing. Did you...

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  • 8 subject lines we fell in love with 

    8 subject lines we fell in love with 

    Valentine’s Day is all about putting in a little extra effort for the ones we love. For some people, that means picking up flowers and chocolate (or, if we’re being honest here, a six pack and...

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