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Email marketing tips, campaign examples, digital marketing strategies, favorite gifs and more

  • An inside look at Convince & Convert’s email marketing strategy

    An inside look at Convince & Convert’s email marketing strategy

    Ever heard of Jay Baer? He’s kind of a big deal in the marketing world – think the most re-tweeted person in the world by digital marketers (seriously, you can look it up). People pay attention...

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  • This email campaign made millions.

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  • Email showdown: Domino's vs. Pizza Hut

    Email showdown: Domino's vs. Pizza Hut

    Disclaimer: If there’s anything the entire staff at Emma can rally behind without pause, it’s pizza. Deep dish, New York-style, veggie or meat-lovers – we don’t discriminate. That said, I tried...

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  • 3 things people hate most about email

    3 things people hate most about email

    Email may be marketing’s most effective channel, but that doesn’t mean you can just blindly hit “send” and expect magic to happen. When you hear “bad email marketing,” it isn’t difficult to...

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  • How great marketing can change the world

    How great marketing can change the world

    Of all the fantastic sessions at Marketing United 2016, Scott Harrison’s was by far the most memorable. A newcomer to the MU stage, his presentation was unlike any other we’ve experienced at a...

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  • Subject line remix

    Subject line remix

    If you haven’t noticed yet, we LOVE (think watching-videos-of-corgi-puppies levels of love) talking about subject lines. The unhealthy obsession stems from a couple of different things: First of...

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  • 6 content ideas for your welcome email

    6 content ideas for your welcome email

    Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa). The good news? You can prevent that...

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  • Best practices for high-converting email signup forms

    Best practices for high-converting email signup forms

    We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an...

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  • 8 B2B email marketing examples that deserve a trophy

    8 B2B email marketing examples that deserve a trophy

    We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...

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  • 7 habits of highly effective email marketers

    7 habits of highly effective email marketers

    Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t...

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  • The case for GIFs in email

    The case for GIFs in email

    Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF? Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for...

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  • [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

    [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

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  • 3 tips to double your email list fast

    3 tips to double your email list fast

    The following is a guest post from our friends at Privy.  It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat...

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  • How to explain the value of email marketing to your boss

    How to explain the value of email marketing to your boss

    It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I don’t have time to do all the things I want to do. How can I convince my...

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  • Why customer service is the new marketing

    Why customer service is the new marketing

    We were blown away by all of the amazing sessions at Marketing United 2016, but one that really stuck with us was Jay Baer’s closing keynote. During his talk, Jay spoke about his latest book, Hug...

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  • 7 essential tips & tricks for winning the inbox

    7 essential tips & tricks for winning the inbox

    We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast. But one of the best...

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  • Emails we love: The nonprofit edition

    Emails we love: The nonprofit edition

    Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...

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  • Email showdown: Starbucks vs. Dunkin' Donuts

    Email showdown: Starbucks vs. Dunkin' Donuts

    It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of...

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  • Emma gives you the tools and expertise to build better email programs - fast.

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  • How a popular travel site solved every marketer's dilemma

    How a popular travel site solved every marketer's dilemma

    It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say. We see it all the time in industries that tend to send...

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  • 7 email stats you'll want to quote in your next meeting

    7 email stats you'll want to quote in your next meeting

    We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion,...

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  • What is my email reputation?

    What is my email reputation?

    Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be...

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  • Anatomy of an Email: Country Music Association

    Anatomy of an Email: Country Music Association

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  • 5 marketing lessons we learned from Game of Thrones

    5 marketing lessons we learned from Game of Thrones

    When you play the game of email marketing, you win or you die. Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an...

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  • 12 emails that completely captivated us

    12 emails that completely captivated us

    It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative...

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  • 4 ways to convey urgency in your next email

    4 ways to convey urgency in your next email

    Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling...

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  • New guide! Your brain on email: The science to winning the inbox

    New guide! Your brain on email: The science to winning the inbox

    Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain...

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  • 11 new content ideas to inspire your email marketing

    11 new content ideas to inspire your email marketing

    Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or...

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  • Staffer Q&A with Senior Front-End Architect Josh Mock

    Staffer Q&A with Senior Front-End Architect Josh Mock

    Tell us a little about yourself, Josh. What do you do at Emma? I help lead decisions and plan the future of Emma's customer-facing web apps. I spend a lot of time researching tools and strategies...

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  • 11 marketing quotes you’ll want to post all over the office

    11 marketing quotes you’ll want to post all over the office

    It’s that time again. The summer is officially winding down, and we're about to enter one of the most hectic seasons of the year for marketers. To help fight third-quarter fatigue, we’re all in...

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  • 5 emails you should plan to send this fall

    5 emails you should plan to send this fall

    If you’re anything like me, the sudden arrival of pumpkin-flavored beer in grocery stores and piles of Halloween decorations on the shelves of Michael's these past few weeks may have rubbed you...

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  • How to do your best fundraising this fall

    How to do your best fundraising this fall

    Whether you work in the nonprofit or university development space, solid fundraising is absolutely essential to hitting your goals as an organization. Luckily, the fall is the perfect time to...

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  • 4 proven strategies that scored huge results for our customers

    4 proven strategies that scored huge results for our customers

    Not to brag (ok, maybe to brag a little bit)…. but we have some crazy smart customers. Some of the best marketers in the industry claim Emma as their ESP of choice, and we couldn’t be more proud...

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  • 5 remarkably effective email personalization tactics

    5 remarkably effective email personalization tactics

    Consider these two scenarios: Scenario #1: You’re grabbing a cup of coffee on the way to work. You order what you want, pay for it, get your coffee, and go on your way. Scenario #2: You’re...

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  • Staffer Q&A with Services Manager Emma Mathews

    Staffer Q&A with Services Manager Emma Mathews

    In our new series, Staffer Q&A, we sit down with our Emma colleagues, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on,...

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  • Ask Us Anything About Automation: A Live Q&A With Emma Experts55:28

    Ask Us Anything About Automation: A Live Q&A With Emma Experts

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  • Answers to your most common email questions

    Answers to your most common email questions

    Emma Mathews, Services Manager here at Emma, works alongside her team to help our customers get better results as fast as possible. That means everything from giving smart strategic advice to...

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  • The subscriber secrets hiding in your email data

    The subscriber secrets hiding in your email data

    Your success as a marketer heavily relies on your understanding of your audience’s wants, needs, and interests. So if you could gain deep insights into their preferences with minimal effort, you...

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  • How Aaron Draplin gave us a serious wake-up call

    How Aaron Draplin gave us a serious wake-up call

    He doesn’t have any awards. He doesn’t have any credentials or accolades to speak of. And, he wasn’t even supposed to be on stage. According to him. Aaron Draplin (Draplin Design Co., Field...

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  • 9 scorching summer email examples

    9 scorching summer email examples

    We’re deep in the midst of the dog days of summer, and things are getting HOT around here. No, I’m not just referring to the weather… and get your mind out of the gutter. What I’m talking about...

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  • How automation can take your email to the next level

    How automation can take your email to the next level

    Automating a welcome series, thank you messages, a birthday greeting – these things are all table stakes in the email marketing game today. If you’re not sending them, you need to start. Like,...

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  • 7 stats that reveal the future of email marketing

    7 stats that reveal the future of email marketing

    Ever heard the old cliché, “Change is the only constant”? Cliché or not, it couldn’t be truer in the marketing world. Every day, it seems like new technologies emerge, consumer behavior evolves,...

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  • Congrats to our Litmus TEDC ticket giveaway winners!

    Congrats to our Litmus TEDC ticket giveaway winners!

    One of our biggest marketing crushes out there? Litmus. Not only does their product make our lives easier and help us send our best email possible, they’re also just generally awesome folks. And...

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  • How NourishWise built a healthy email strategy from the ground up

    How NourishWise built a healthy email strategy from the ground up

    Ever ordered a salad in the hope of trimming your waistline, only to find out later that it had the same amount of calories as a bacon cheeseburger? It’s difficult to know what’s actually healthy...

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  • 5 steps to emails that reach the inbox

    5 steps to emails that reach the inbox

    It’s an email marketer’s deepest, darkest fear. You work hard to design something beautiful, get your copy just right, nail your CTAs... and then all your hard work gets trapped in the...

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  • How a click map helps you send better email

    How a click map helps you send better email

    Ever use a click map? Simply put, it shows you at a glance which links in your email are getting the most clicks. In Emma’s click map, for instance, the larger the circle, the more clicks there...

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  • Staffer Q&A with Onboarding Lead Rachel Rogers

    Staffer Q&A with Onboarding Lead Rachel Rogers

    In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of...

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  • A handy email segmentation checklist

    A handy email segmentation checklist

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