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Email marketing tips, campaign examples, digital marketing strategies, favorite gifs and more

  • 3 risky tactics to try in your next email

    3 risky tactics to try in your next email

    The best email marketing? It isn’t for the faint of heart, guys. Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the...

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  • This email campaign made millions.

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  • 4 reasons people aren't engaging with your email

    4 reasons people aren't engaging with your email

    As an email marketer, chances are good you’ve been here before: You fire off an email campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your...

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  • 5 emails you’ll want to steal ideas from

    5 emails you’ll want to steal ideas from

    Sometimes, you can’t help but find yourself in an email marketing rut. It’s ok – happens to all of us. With so much on their plates, it’s easy for marketers to fall into the routine of sending...

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  • 11 Email Designs People Can't Resist

    SEE ALL 11
  • Introducing Emma Plus: The platform you've been waiting for

    Introducing Emma Plus: The platform you've been waiting for

    At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...

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  • 6 content ideas for your welcome email

    6 content ideas for your welcome email

    Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa). The good news? You can prevent that...

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  • Best practices for high-converting email signup forms

    Best practices for high-converting email signup forms

    We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an...

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  • 8 B2B email marketing examples that deserve a trophy

    8 B2B email marketing examples that deserve a trophy

    We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...

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  • 7 habits of highly effective email marketers

    7 habits of highly effective email marketers

    Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t...

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  • Learn how to send your most personalized, relevant email ever

    GET THE GUIDE
  • The case for GIFs in email

    The case for GIFs in email

    Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF? Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for...

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  • [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

    [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

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  • 3 tips to double your email list fast

    3 tips to double your email list fast

    The following is a guest post from our friends at Privy.  It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat...

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  • How to explain the value of email marketing to your boss

    How to explain the value of email marketing to your boss

    It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I don’t have time to do all the things I want to do. How can I convince my...

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  • Why customer service is the new marketing

    Why customer service is the new marketing

    We were blown away by all of the amazing sessions at Marketing United 2016, but one that really stuck with us was Jay Baer’s closing keynote. During his talk, Jay spoke about his latest book, Hug...

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  • 7 essential tips & tricks for winning the inbox

    7 essential tips & tricks for winning the inbox

    We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast. But one of the best...

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  • Emails we love: The nonprofit edition

    Emails we love: The nonprofit edition

    Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...

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  • Email showdown: Starbucks vs. Dunkin' Donuts

    Email showdown: Starbucks vs. Dunkin' Donuts

    It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of...

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  • How a popular travel site solved every marketer's dilemma

    How a popular travel site solved every marketer's dilemma

    It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say. We see it all the time in industries that tend to send...

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  • Emma gives you the tools and expertise to build better email programs - fast.

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  • 7 email stats you'll want to quote in your next meeting

    7 email stats you'll want to quote in your next meeting

    We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion,...

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  • What is my email reputation?

    What is my email reputation?

    Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be...

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  • Anatomy of an Email: Country Music Association

    Anatomy of an Email: Country Music Association

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  • 5 marketing lessons we learned from Game of Thrones

    5 marketing lessons we learned from Game of Thrones

    When you play the game of email marketing, you win or you die. Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an...

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  • 12 emails that completely captivated us

    12 emails that completely captivated us

    It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative...

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  • 4 ways to convey urgency in your next email

    4 ways to convey urgency in your next email

    Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling...

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  • New guide! Your brain on email: The science to winning the inbox

    New guide! Your brain on email: The science to winning the inbox

    Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain...

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  • 11 new content ideas to inspire your email marketing

    11 new content ideas to inspire your email marketing

    Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or...

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  • Ask Logan: What should designers know about Gmail's updates?

    Ask Logan: What should designers know about Gmail's updates?

    You may have recently seen an announcement from Gmail promising better emails tailored for all your devices. Here’s what that means: Gmail has long been one of email’s more problematic clients,...

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  • Deliver the perfect follow-up email. Automatically.

    Deliver the perfect follow-up email. Automatically.

    One of our favorite parts of the Emma Plus Advanced Automation suite is the new “if this, send that” functionality. Some people call it branching or conditional logic. We like to call it the...

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  • Announcing Emma for Teams!

    Announcing Emma for Teams!

    Great marketing doesn’t happen in a vacuum; it’s a team sport. That’s why we built our new platform, Emma Plus, to make your email marketing truly collaborative.

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  • Anatomy of an Email: Duke Athletics

    Anatomy of an Email: Duke Athletics

    See the marketing smarts behind this email from Duke University's Blue Devils.

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  • Advanced Automation, powered by Emma

    Advanced Automation, powered by Emma

    It seems like everywhere you turn in the marketing world, people are talking about how to get the most from automation. And hey, we’re no different. But there’s a disconnect between the amount of...

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  • You asked, he answered: 5 expert marketing tips from Jay Baer

    You asked, he answered: 5 expert marketing tips from Jay Baer

    Last week, we hosted a live Q&A with the one and only Jay Baer (leader of Convince & Convert, highly sought-after keynote speaker, author of several best-selling books, and yes, certified...

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  • How university marketers are hitting their goals faster

    How university marketers are hitting their goals faster

    If you work in the university space, you know that email is a vital channel for fundraising, ticket sales, admissions – the list goes on. But so much email coming from so many departments can...

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  • The best emails of Labor Day weekend 2016

    The best emails of Labor Day weekend 2016

    Most people associate Labor Day with backyard barbecues, lake trips, and one last opportunity to enjoy the summer sunshine before it fades into fall. But as marketers know, it's also one of the...

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  • Staffer Q&A with Senior Sales Executive Katie Rhode

    Staffer Q&A with Senior Sales Executive Katie Rhode

    Tell us a little about yourself, Katie. What do you do at Emma? I work on Emma’s University Team — we’re responsible for introducing universities to Emma and help them get set up quickly with...

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  • 8 show-stopping email examples

    8 show-stopping email examples

    It’s that time again! As you likely know, we’re pretty obsessed with great email marketing around these parts. So I’m always happy to collect and share the best of the best examples to hit my...

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  • 9 marketing stats we just had to share

    9 marketing stats we just had to share

    Confession time: We are huge nerds when it comes to marketing data. We genuinely get excited when we see new stats and talk about what they might mean for marketers. So we thought we’d let you in...

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  • An inside look at Convince & Convert’s email marketing strategy

    An inside look at Convince & Convert’s email marketing strategy

    Ever heard of Jay Baer? He’s kind of a big deal in the marketing world – think the most re-tweeted person in the world by digital marketers (seriously, you can look it up). People pay attention...

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  • Staffer Q&A with Senior Front-End Architect Josh Mock

    Staffer Q&A with Senior Front-End Architect Josh Mock

    Tell us a little about yourself, Josh. What do you do at Emma? I help lead decisions and plan the future of Emma's customer-facing web apps. I spend a lot of time researching tools and strategies...

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  • 11 marketing quotes you’ll want to post all over the office

    11 marketing quotes you’ll want to post all over the office

    It’s that time again. The summer is officially winding down, and we're about to enter one of the most hectic seasons of the year for marketers. To help fight third-quarter fatigue, we’re all in...

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  • 5 emails you should plan to send this fall

    5 emails you should plan to send this fall

    If you’re anything like me, the sudden arrival of pumpkin-flavored beer in grocery stores and piles of Halloween decorations on the shelves of Michael's these past few weeks may have rubbed you...

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  • Email showdown: Domino's vs. Pizza Hut

    Email showdown: Domino's vs. Pizza Hut

    Disclaimer: If there’s anything the entire staff at Emma can rally behind without pause, it’s pizza. Deep dish, New York-style, veggie or meat-lovers – we don’t discriminate. That said, I tried...

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  • How to do your best fundraising this fall

    How to do your best fundraising this fall

    Whether you work in the nonprofit or university development space, solid fundraising is absolutely essential to hitting your goals as an organization. Luckily, the fall is the perfect time to...

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  • 3 things people hate most about email

    3 things people hate most about email

    Email may be marketing’s most effective channel, but that doesn’t mean you can just blindly hit “send” and expect magic to happen. When you hear “bad email marketing,” it isn’t difficult to...

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  • How great marketing can change the world

    How great marketing can change the world

    Of all the fantastic sessions at Marketing United 2016, Scott Harrison’s was by far the most memorable. A newcomer to the MU stage, his presentation was unlike any other we’ve experienced at a...

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  • 4 proven strategies that scored huge results for our customers

    4 proven strategies that scored huge results for our customers

    Not to brag (ok, maybe to brag a little bit)…. but we have some crazy smart customers. Some of the best marketers in the industry claim Emma as their ESP of choice, and we couldn’t be more proud...

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