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Email marketing tips, email campaign examples, digital marketing strategies, animated gifs and more.

  • 14 ridiculously good emails from Cyber Monday 2016

    14 ridiculously good emails from Cyber Monday 2016

    Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my...

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  • This email campaign made millions.

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  • 5 golden opportunities to thank your subscribers

    5 golden opportunities to thank your subscribers

    This time of year is all about showing gratitude to the ones you love... but have you considered doing the same for your email subscribers?

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  • How much email is TOO much during the holidays?

    How much email is TOO much during the holidays?

    We get it: The holidays are huge for everyone, from retailers consumed by holiday sales to nonprofits looking to hit their end-of-the-year fundraising goals. Since you know inboxes will be...

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  • 11 Email Designs People Can't Resist

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  • Our favorite #GivingTuesday email examples

    Our favorite #GivingTuesday email examples

    If you work at a nonprofit, you know that participating in #GivingTuesday (yes, it’s most commonly referred to using a hashtag) is an absolute must for charitable organizations. Celebrated on the...

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  • How to grow your audience outside your signup form

    How to grow your audience outside your signup form

    As email marketers, we often talk about the best ways to optimize your signup form and grow your list. But though getting the most from your signup form is an important part of your list growth...

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  • 15 stats that will make you rethink your email automation strategy

    15 stats that will make you rethink your email automation strategy

    Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next...

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  • How Choice Paradox is killing your email click rates

    How Choice Paradox is killing your email click rates

    If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take abundantly clear. 2. Keep your email design and messaging focused on...

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  • 3 risky tactics to try in your next email

    3 risky tactics to try in your next email

    The best email marketing? It isn’t for the faint of heart, guys. Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the...

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  • Learn how to send your most personalized, relevant email ever

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  • 4 reasons people aren't engaging with your email

    4 reasons people aren't engaging with your email

    As an email marketer, chances are good you’ve been here before: You fire off an email campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your...

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  • 5 emails you’ll want to steal ideas from

    5 emails you’ll want to steal ideas from

    Sometimes, you can’t help but find yourself in an email marketing rut. It’s ok – happens to all of us. With so much on their plates, it’s easy for marketers to fall into the routine of sending...

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  • Introducing Emma Plus: The platform you've been waiting for

    Introducing Emma Plus: The platform you've been waiting for

    At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...

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  • 6 content ideas for your welcome email

    6 content ideas for your welcome email

    Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa). The good news? You can prevent that...

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  • Best practices for high-converting email signup forms

    Best practices for high-converting email signup forms

    We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an...

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  • 8 B2B email marketing examples that deserve a trophy

    8 B2B email marketing examples that deserve a trophy

    We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...

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  • 7 habits of highly effective email marketers

    7 habits of highly effective email marketers

    Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t...

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  • The case for GIFs in email

    The case for GIFs in email

    Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF? Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for...

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  • [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

    [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

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  • Emma gives you the tools and expertise to build better email programs - fast.

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  • 3 tips to double your email list fast

    3 tips to double your email list fast

    The following is a guest post from our friends at Privy.  It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat...

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  • How to explain the value of email marketing to your boss

    How to explain the value of email marketing to your boss

    It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I don’t have time to do all the things I want to do. How can I convince my...

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  • Why customer service is the new marketing

    Why customer service is the new marketing

    We were blown away by all of the amazing sessions at Marketing United 2016, but one that really stuck with us was Jay Baer’s closing keynote. During his talk, Jay spoke about his latest book, Hug...

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  • 7 essential tips & tricks for winning the inbox

    7 essential tips & tricks for winning the inbox

    We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast. But one of the best...

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  • Emails we love: The nonprofit edition

    Emails we love: The nonprofit edition

    Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...

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  • Email showdown: Starbucks vs. Dunkin' Donuts

    Email showdown: Starbucks vs. Dunkin' Donuts

    It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of...

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  • How a popular travel site solved every marketer's dilemma

    How a popular travel site solved every marketer's dilemma

    It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say. We see it all the time in industries that tend to send...

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  • 7 email stats you'll want to quote in your next meeting

    7 email stats you'll want to quote in your next meeting

    We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion,...

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  • What is my email reputation?

    What is my email reputation?

    Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be...

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  • Anatomy of an Email: Country Music Association

    Anatomy of an Email: Country Music Association

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  • 5 marketing lessons we learned from Game of Thrones

    5 marketing lessons we learned from Game of Thrones

    When you play the game of email marketing, you win or you die. Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an...

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  • 12 emails that completely captivated us

    12 emails that completely captivated us

    It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative...

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  • 4 ways to convey urgency in your next email

    4 ways to convey urgency in your next email

    Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling...

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  • New guide! Your brain on email: The science to winning the inbox

    New guide! Your brain on email: The science to winning the inbox

    Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain...

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  • 11 new content ideas to inspire your email marketing

    11 new content ideas to inspire your email marketing

    Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or...

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  • Staffer Q&A with Talent Acquisition Specialist Priya Pappu

    Staffer Q&A with Talent Acquisition Specialist Priya Pappu

    In our series, Staffer Q&A, we sit down with members of our crew, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and,...

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  • Email in 2016: The year in review

    Email in 2016: The year in review

    If you’re a part of the email community, you know this year was one for the books. The industry moves so fast and inbox competition is so fierce that it’s easy to lose track of how many exciting...

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  • Emma + Zapier: Connect your data, automate your email

    Emma + Zapier: Connect your data, automate your email

    Think about all the online tools and services you use to get your job done. Slack, Gmail, Google Docs — and countless others. Now, imagine them all working together to power your email marketing...

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  • Unbounce + Emma- A Live Q&A About All Things Conversion Rate Optimization, Email and More!1:02:51

    Unbounce + Emma- A Live Q&A About All Things Conversion Rate Optimization, Email and More!

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  • How to use your response data to send better email

    How to use your response data to send better email

    We’ve already discussed how capturing your customers' behavior outside the inbox can help you send smarter, more effective email campaigns…  but what valuable insights can you gain from their...

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  • How Emma helps marketers connect their email and customer data

    How Emma helps marketers connect their email and customer data

    As you may already know, we’re pretty big fans of email around these parts. After all, it's kind of our thing. But we also understand that for many marketers, email is just part of the picture....

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  • Why sending replenishment emails is an absolute must for retailers

    Why sending replenishment emails is an absolute must for retailers

    Most people can remember a time they’ve run out of toilet paper, or baby formula, or gotten down to the last pill in their monthly prescription and thought, “Golly, gee… I really wish I had...

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  • Why email marketers should start thinking beyond the inbox

    Why email marketers should start thinking beyond the inbox

    As an email marketer, it’s easy to get caught up in everything you see happening inside the inbox: opens, clicks, opt-outs, etc. But even though your subscribers spend a ton of time there (a...

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  • 3 Black Friday tips to improve your #GivingTuesday

    3 Black Friday tips to improve your #GivingTuesday

    This guest post originally appeared on the Kindful blog. Check it out for additional smart fundraising tips.   It’s that time of year again! According to World Atlas, the average American spent...

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  • Why email unsubscribes can actually be a good thing

    Why email unsubscribes can actually be a good thing

    It’s an email marketer’s worst fear. You work hard – I mean hard – to get someone on your list. You draw them to your website, optimize your signup form, and create a compelling lead magnet to...

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  • Brands defying the odds in email marketing

    Brands defying the odds in email marketing

    I’ve been having some trouble with the term “email marketing best practices” lately. Even though there are plenty of general guidelines I’d advise most email marketers to follow, there are always...

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  • How to use your data to send better welcome emails

    How to use your data to send better welcome emails

    As a marketer, you know your welcome email is absolutely crucial to your brand’s success. After all, you’ve probably seen the stats: • The average open rate for welcome emails is 50%, making them...

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  • Email showdown: Harry's vs. Dollar Shave Club

    Email showdown: Harry's vs. Dollar Shave Club

    For our next email battle, a "Shave Club Face-Off” was just too good to resist. But bad puns aside, these guys are both huge brands that helped bring subscription-based retail into the...

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  • 3 smart ways to attract new subscribers

    3 smart ways to attract new subscribers

    Before your subscribers ever get an email from your brand, they have to opt into your list. So how do you convince them to take that first step? Like with any new relationship, you first have to...

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  • Emma webinars you may have missed

    Emma webinars you may have missed

    Whether it’s with partners like Litmus, thought leaders like Jay Baer, or smart brands like GoldieBlox and Tito's Vodka, we're hosting a LOT of webinars these days. And since we record each one,...

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  • The best holiday email marketing: Content

    The best holiday email marketing: Content

    This is it... here’s the final installment of this month’s “the best holiday email marketing" series. For this post, I thought I’d go out with a bang and focus on something a little bit heftier...

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  • 9 scary-good email examples for Halloween

    9 scary-good email examples for Halloween

    Happy (almost) Halloween, friends! For this month’s round-up, I thought it would only be appropriate to highlight a few of the festive sends to hit my inbox these past few weeks. Here’s to...

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  • Emma gives you the tools and expertise to build better email programs - fast.

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  • What B2B marketers can learn from these B2C emails

    What B2B marketers can learn from these B2C emails

    “There is no more B2B or B2C. It’s H2H: human to human.” – Bryan Kramer So true, Bryan, and it’s something B2B marketers often forget. The unnatural division of business-facing and...

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  • What franchises should look for in an email service provider

    What franchises should look for in an email service provider

    Franchise marketers know that their job comes with a set of unique challenges. So naturally, the tools they use need to be designed with those same challenges in mind. A couple of examples: You...

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  • Mobile email: Here’s what you need to know

    Mobile email: Here’s what you need to know

    As an email marketer, you’ve likely heard it a thousand times by now: “Think mobile.” It’s completely justified – after all, mobile is taking over our industry in a big way. But just knowing that...

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