Engage | Emma Email Marketing Blog

Efficiently build and execute ongoing campaigns that keep your brand top of mind.

  • 3 brain science principles to improve your marketing

    3 brain science principles to improve your marketing

    Use marketing psychology to amp up your email strategy and get bigger results in the inbox.

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  • 5 major challenges franchise email marketers face

    5 major challenges franchise email marketers face

    Franchise email marketers know that their job comes with a set of unique challenges.

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  • Not trying to sell? Here's what you send

    Not trying to sell? Here's what you send

    Since not every email marketer sends to their audience with the goal of generating sales, here are best practices for any situation you might find yourself in.

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  • 4 simple ways to boost email engagement

    4 simple ways to boost email engagement

    Has your subscriber engagement experienced a bit of a dip? Here are a few of our favorite go-to strategies when our email audience needs a bit of a nudge.

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  • How to use data and email to turn guests into regulars

    How to use data and email to turn guests into regulars

    Here’s how integrating your guest data with email marketing can help you turn first-time guests into loyal brand advocates for life.

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  • Email showdown: Greetabl vs. Bouqs

    Email showdown: Greetabl vs. Bouqs

    Since both companies have high stakes in Valentine's Day, I thought it’d be interesting to see who really brought it in the inbox.

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  • Why is my email going to the spam folder?

    Why is my email going to the spam folder?

    There’s nothing worse than working long and hard on an email campaign, only to discover it never even made it to your recipient’s inbox. Spam algorithms are one of the more arcane elements of the...

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  • 7 irresistible win-back emails

    7 irresistible win-back emails

    After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally. After all, you put in a ton of effort...

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  • Email showdown: Postmates vs. Grubhub

    Email showdown: Postmates vs. Grubhub

    As far as I’m concerned, one of the greatest marvels of modern human existence is the fact that almost anywhere, whenever I want, I can click a few buttons and have a cheeseburger delivered to my...

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  • Learn how to win the inbox in our latest guide

    Learn how to win the inbox in our latest guide

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  • The Escape Game's brilliant email strategy

    The Escape Game's brilliant email strategy

    Ever wanted to solve million dollar heists, decode secret service missions, or navigate through prison passageways? Turns out, you can! But here’s the catch: You only have an hour to complete...

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  • Email showdown: Fitbit vs. Misfit

    Email showdown: Fitbit vs. Misfit

    A fitness tracker showdown felt especially appropriate for kicking off the new year – after all, have you seen all the new faces at the gym these past couple weeks? Fitness trackers have blown up...

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  • How to beat inbox fatigue in the new year

    How to beat inbox fatigue in the new year

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  • Email marketing resolutions to strive for in 2017

    Email marketing resolutions to strive for in 2017

    This year, we resolve to make email better. How’s that, you ask? Well, it starts with making sure we’re practicing what we preach in the inbox: Providing value to our own subscribers, sending...

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  • Use these stats to guide your marketing strategy in 2017

    Use these stats to guide your marketing strategy in 2017

    For most marketers, the arrival of the new year means you’ll be taking a fresh look at your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways...

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  • All the new features we added to Emma accounts in 2016

    All the new features we added to Emma accounts in 2016

    2016 was a banner year here at Emma: we hosted our 2nd annual Marketing United conference, hired 3 new C-suite execs to our leadership team, and powered email campaigns for 50,000 customers...

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  • Email showdown: Southwest vs. JetBlue

    Email showdown: Southwest vs. JetBlue

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  • Why sending replenishment emails is an absolute must for retailers

    Why sending replenishment emails is an absolute must for retailers

    Most people can remember a time they’ve run out of toilet paper, or baby formula, or gotten down to the last pill in their monthly prescription and thought, “Golly, gee… I really wish I had...

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  • Why email marketers should start thinking beyond the inbox

    Why email marketers should start thinking beyond the inbox

    As an email marketer, it’s easy to get caught up in everything you see happening inside the inbox: opens, clicks, opt-outs, etc. But even though your subscribers spend a ton of time there (a...

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  • Why email unsubscribes can actually be a good thing

    Why email unsubscribes can actually be a good thing

    It’s an email marketer’s worst fear. You work hard – I mean hard – to get someone on your list. You draw them to your website, optimize your signup form, and create a compelling lead magnet to...

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