Emails We Love

Email marketing design and content ideas to inspire your next mailing.

  • Email showdown: Cavs vs. Warriors

    Email showdown: Cavs vs. Warriors

    Find out who does the best email marketing when the top two teams in the NBA square off in the inbox.

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  • Our absolute favorite GIFs in email

    Our absolute favorite GIFs in email

    When a brand combines our passion for GIFs with our number one love, email, it’s a pretty irresistible combination.

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  • Anatomy of an Email: ThinkFoodGroup

    Anatomy of an Email: ThinkFoodGroup

    We dive into a delectable email marketing example from our friends at ThinkFoodGroup.

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  • Email showdown: O'Charley's vs. TGI Fridays

    Email showdown: O'Charley's vs. TGI Fridays

    Restaurants represent some of the top brands in the inbox these days, so we took a look at email strategies from two of the biggest franchises out there.

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  • Anatomy of an Email: charity: water

    Anatomy of an Email: charity: water

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  • Anatomy of an Email: ecobee

    Anatomy of an Email: ecobee

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  • Anatomy of an Email: Orangetheory Fitness

    Anatomy of an Email: Orangetheory Fitness

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  • Brands defying the odds in email marketing

    Brands defying the odds in email marketing

    I’ve been having some trouble with the term “email marketing best practices” lately. Even though there are plenty of general guidelines I’d advise most email marketers to follow, there are always...

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  • Email showdown: Harry's vs. Dollar Shave Club

    Email showdown: Harry's vs. Dollar Shave Club

    For our next email battle, a "Shave Club Face-Off” was just too good to resist. But bad puns aside, these guys are both huge brands that helped bring subscription-based retail into the...

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  • The best holiday email marketing: Email design

    The best holiday email marketing: Email design

    For the second installment of this month’s holiday marketing series, we’re honing in on one of my absolute favorite topics… email design. I’ll happily talk testing, subject lines, and general...

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  • What’s great email content look like, anyway?

    What’s great email content look like, anyway?

    A tribute to a few email marketing campaigns that helped remind me why I love email. Check ‘em out!

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  • 5 emails you’ll want to steal ideas from

    5 emails you’ll want to steal ideas from

    Sometimes, you can’t help but find yourself in an email marketing rut. It’s ok – happens to all of us. With so much on their plates, it’s easy for marketers to fall into the routine of sending...

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  • 8 show-stopping email examples

    8 show-stopping email examples

    It’s that time again! As you likely know, we’re pretty obsessed with great email marketing around these parts. So I’m always happy to collect and share the best of the best examples to hit my...

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  • Anatomy of an Email: Duke Athletics

    Anatomy of an Email: Duke Athletics

    See the marketing smarts behind this email from Duke University's Blue Devils.

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  • The best emails of Labor Day weekend 2016

    The best emails of Labor Day weekend 2016

    Most people associate Labor Day with backyard barbecues, lake trips, and one last opportunity to enjoy the summer sunshine before it fades into fall. But as marketers know, it's also one of the...

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  • 9 emails that set off fireworks in our inbox

    9 emails that set off fireworks in our inbox

    Sifting through our inboxes, we couldn’t help but be impressed with some of the top-notch emails that poured in over the long weekend. Independence Day is a marketer’s delight: It allows us to...

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  • 8 B2B email marketing examples that deserve a trophy

    8 B2B email marketing examples that deserve a trophy

    We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...

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  • Emails we love: The spring design edition

    Emails we love: The spring design edition

    Spring brings with it lots of great things in the marketing world – vibrant colors, fresh ideas, and a bevy of gorgeous emails from our favorite brands, to name a few. So with summer just around...

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  • Emails we love: The nonprofit edition

    Emails we love: The nonprofit edition

    Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...

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  • 9 welcome emails that had us at “hello”

    9 welcome emails that had us at “hello”

    We talk about automated welcome emails A LOT here on the Emma blog. So at this point, you’re probably pretty well acquainted with our “Why are you not sending an automated welcome email?” spiel,...

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