Why integrating email with Shopify is a no brainer for retailers

January 20, 2015 jamie@myemma.com

Our integration with Shopify allows online retailers to get better results from their email marketing by making it easier for you to target the right customers with the right message – which, you know, helps you sell more stuff.

Here are three features our customers like best about it.

Sync your lists automatically

With just a few clicks, your customer information shows up in your Emma account.

Syncing email and customer lists allows fashion designer Luv Aj to segment her audience into different groups based on purchase history.

“Talk about a timesaver! Syncing up lists makes it so much easier to actually use customer data in my marketing. I can make sure I’m sending content that my customers really care about.”

-Amanda Thomas, Luv Aj

Read more about how Luv Aj converts over 21% of new email subscribers into paying customers.

Track purchase activity that comes from your email

If you include a Shopify link in your email, Emma will display any purchases made as a result of that email.

Women’s boutique Mabel & Zora tracks the ROI of each email so they can do more of what’s working and less of what’s not. 

“After connecting Emma to Shopify, we could see sales from emails right off the bat. It’s so cool to be able to see, oh look, that email caused that purchase to happen. That’s really handy for our marketing.”

-Tiffany Bean, Mabel & Zora

Check out how Mabel & Zora uses the Shopify integration and automation to boost sales and traffic.

Automate thank you and rewards emails

You can et up emails to send automatically based on a change in customer data, like number of purchases or total spend.

Peach purveyor The Peach Truck automates thank you emails to keep loyal customers coming back for more.

“It makes customer communication so much easier. I can see which customers have spent more with us and send them a nice thank you note. I can also see who hasn’t ordered in a while and send them a little incentive to order again.”

-Stephen Rose, The Peach Truck

See our video interview with The Peach Truck on how they use email to build customer loyalty.

Have you gotten great results from integrating your email marketing with Shopify? Drop us a line in the comments. We'd love to hear your story.

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