In our series, Staffer Q&A, we sit down with members of our crew, interview-style, to find out the "who" behind Emma and get a sneak peek into new features and integrations they're working on.
Hi, there. My name is Colby Cavanaugh, and I head up product marketing here at Emma. I’m joined today with Jeff Middlesworth, who is our chief product officer.
So Jeff, you are fairly new to the Emma team. We wanted to pause today and just get a little bit of your background.
So, I started my career off with a degree in electrical and computer engineering from Purdue. From there, I got to work with some of the biggest software companies in the world, like Microsoft and Salesforce. I was able to work with some smaller organizations along the way — and was on the team and was able to be an advisor and invest in a lot of those smaller organizations. I got to see a lot of business approaches and methodologies, but the common thread all the way through was marketing, and marketing technology.
That’s awesome. So, can you tell us a little about why you chose to join the Emma team?
Yeah, great question. So, one of those small organizations was a company called ExactTarget — and it didn’t stay small for long. What a rocket ship that was. And as a part of ExactTarget, I got to work with some amazing marketers. Man, they had some marketing budgets that’d make you blush, but that wasn't the important thing. They had strategies that, we’re going to help unlock at Emma. The tools and the methodologies they used, we’re going to employ that here at Emma so that all marketers can be world-class and achieve amazing results. At Emma, we're in the perfect spot to do that, and that is why I’m so excited to be here.
That is fantastic. As the chief product officer, can you give us a little bit of a preview of what we might see this year?
We have some short-term things that we’re going to have very very soon. Emma has great content tools already, and we’re going to make those even better. One of those tools is called Content A/B Testing — you'll be able to test content from two mailings across a percentage of your audience. And, the mailing with the winning content gets sent to the remaining subscribers. Colby, you know how important that is.
Love Content A/B Testing. Taking the guesswork out of marketing, giving your subscribers a vote on how you market to them, great stuff there.
That’s right. And we're working on interactive planning tools. Every marketer has a calendar, right? Why not put calendar in the Emma? So we’re going to release a calendar very soon to help with planning your marketing campaigns. And finally, we’ve had a lot of requests for landing pages. We’re going to make that a lot easier for our customers to build their own landing pages right inside the Emma app.
What are you working towards in the longer term?
There’s lots of things were investing in, but some of the highlights I’m excited about is to uncover audiences and help marketers be more effective with the right audience, helping distributed organizations work better and more effective together, and then help customers be more responsive. We know customers that they’re trying to engage with are always changing and in different channels, we want to help them be more responsive and more engaging across all of those. So, we’re super excited about the rest of this year.
Really exciting stuff, and we look forward to hearing more on the product front from you. Thank you again for the time today and we’ll talk soon.
About the Author
Miles is a copywriter on Emma’s marketing team, and—most of the time—uses em dashes whenever applicable. Other interests include photography, loud and fuzzed-out guitars, and that clean feeling you get when writing in a brand new notebook.More Content by Miles Price