Christopher and I had a blast sharing email list growth tips during the Ultimate Guide to Growing Your Email List webinar. Here’s a link to the recording (login required) in case you missed it. Big thanks to MarketingProfs for not only hosting us, but also for sending us all the questions we couldn’t get to during the Q&A. So, we thought we’d grab a handful of the best ones and answer them here on the blog.
How many of these ideas and suggestions are applicable to B2B?
All of them! I know we used a lot of examples from retail and B2C, but the important thing to remember is that even in the B2B world, it’s still a human being on the other side. The list growth strategies that work for B2C still apply. So if you have a great white paper or other piece of content that other businesses will want to download and learn from, use it as a lead magnet. Add a content gateway or slap a lightbox on it and watch the email addresses roll in.
Can you clarify what you meant by putting your emails on social media? Do you mean the email content?
Most email marketing platforms generate a web link for each of your sends. You can then take that web link and share it on your social media channels. When followers click on it, they’ll be able to see a web version of your entire email. For example, here's the link to one of our recent sends so you can get an idea of how it works.
How do you make email content “exclusive” if it’s shared on social channels after sending?
Now that’s a follow up Tom Brokaw would be proud of! We’re not suggesting that you completely abandon exclusivity and share every email on your social channels. But every once in a while, it’s worth trading that exclusivity to get more addresses by sharing emails that you’re particularly proud of or that have content you want more people to see. It’s a great way to show your social followers what they’re missing out on by not being on your list. Just make sure you email your subscribers before sharing on social so that they’re the first ones to get the news.
Do you encourage using contests as another way to gain subscribers?
This might seem like a cop out, but it totally depends on your audience and brand. If it’s something you think your audience will respond to, then give it a shot. It can definitely be effective. For example, Emma customer Firehouse Subs used a contest to promote their Hearty & Flavorful menu that resulted in nearly 2,000 new subscribers. They promoted the contest over their social channels and users had to enter their email address to participate. You can read more about how they did it here.
Is it ok to share content from a 3rd party to provide value to your contacts? If so, do 3rd parties typically mind?
Absolutely! This is a great way to provide value to your audience. They’ll appreciate that you’re being helpful and not just serving them content that promotes your brand. And not only will the 3rd party not mind, they’ll love that you’re helping them get a wider audience for their content. Just make sure you’re very transparent about giving them credit and include a link back to their site.
By the way, we also have a white paper that contains even more handy tips for growing your list. Here’s the link if you want to give it a read.