New guide! The Modern Marketer's Field Guide

July 15, 2015 McKenzie Gregory

Here at Emma, one of our main goals is to always leave the marketing world a little better than we found it. For us, that means staying on top of and sharing the latest best practices, offering a product experience that inspires creativity and helping others craft emails that'll truly stand out in today's noisy, crowded inboxes.

And since so many of our savvy customers are doing amazing, clever, brag-worthy things with their email marketing every day, we thought it was high time for us to share some of their experiences with the world. So we began to imagine a guide that would combine their success stories with helpful information on how to apply best practices to your own marketing efforts. A resource that would inspire people to cut through the noise and craft creative, compelling, high-quality emails.

So after a lot of collaborating, creating and near-lethal amounts of coffee, we’ve made it a reality: The Modern Marketer’s Field Guide. The guide is full of useful tips, interesting stats and real-life examples that’ll help you safely navigate the often tricky world of email marketing — no GPS required.

Topics we cover in The Modern Marketer’s Field Guide:

Automation: Reach contacts with the right message at just the right time.

Mobile Design: Make your emails easier to scan and engage with on a mobile device.

Calls to Action: Grab audience attention and inspire clicks.

Subject Lines: Use compelling text to make your emails irresistible to open.

List Growth: Add to and maintain your email list.

Dynamic Content: Personalize your emails for each individual recipient.

It’s currently available for download — check it out and let us know what you think!



About the Author

McKenzie Gregory

McKenzie Gregory is a content writer on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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