New features in Emma: Field-change triggers, geo-targeting, and more

March 7, 2017 Miles Price

New features in Emma: Field-change triggers, geo-targeting, and more

We've been hard at work adding all-new features to your Emma account so you can get your work done (and hit your goals) faster than ever.


Field-change triggers

With field-change triggers, you can now automate customer lifecycle messages (like account activation messages, loyalty programs, registration follow-ups, etc.) based on changes to their member record. For example, a subscriber’s contact record changes after their first purchase on your site, which fires off a series of “you may also like” product emails.

Field-change triggers are especially useful for marketers who count on importing .csv files from other platforms to keep their audience information up to date. 

When creating a new automated workflow, you’ll find the “field change” option under “Choose a trigger type.” And to trigger field change workflows from an import, just check the box on the import process.

Want to find out more about field-change triggers? Check out our newest customer story with Club Training and how they use field-change automation to save time and send more personalized email.


Geo-targeting (ZIP code segmentation)

With geo-targeting, you can target the exact audience you’re looking for based on their location, and drive some serious results. According to Litmus, location-based segmentation can boost click rates by more than 45%.

Geo-targeting is perfect when you want to invite subscribers to an event you’re hosting in a city near them, or send a special coupon to anyone within driving distance of your store.

Create your new segment based on Contact Information and pick “postal code” from the drop-down. You can then input any amount of miles to define your postal code search radius (up to 999 miles).


Inbox optimization for Gmail

Every inbox has its own set of quirks and limitations — and Gmail is no different. We recently uncovered that Gmail has a limit to how many lines of CSS it will allow, and if an email is over that limit, it can affect how that email is displayed.

After some under-the-hood adjustments, we’ve reduced the amount of CSS that our mailings generate (up to 75% less, actually), effectively optimizing all mailings sent from Emma for Gmail’s inbox.

Bonus: With all that code stripped away, your emails will be smaller in size, making them load faster in any inbox!


Ready to get started?

These new features are available today for all Emma account types. Not a current customer? Request a tour of an Emma account today!

About the Author

Miles  Price

Miles is a copywriter on Emma’s marketing team, and—most of the time—uses em dashes whenever applicable. Other interests include photography, loud and fuzzed-out guitars, and that clean feeling you get when writing in a brand new notebook.

More Content by Miles Price
Previous Article
CRM integrations: Salesforce and Microsoft Dynamics 365
CRM integrations: Salesforce and Microsoft Dynamics 365

Emma integrates with Salesforce and Microsoft Dynamics 365 — the two biggest names in the CRM game — so you...

Next Article
Introducing our new marketing calendar: every marketer’s must-have
Introducing our new marketing calendar: every marketer’s must-have

Introducing a new marketing calendar, giving you increased visibility into your email schedule, making it e...

2017 Email Marketing Industry Report: What's Driving Today's Marketers?

GET IT NOW