We’re always enhancing and improving your Emma account, so you can get your work done and hit your goals faster than ever. Here’s a look at the latest and greatest...
Brand New Segment Builder (beta)
Our Segment Builder is your control center for powering targeted and personalized email, and we’re adding even more capabilities to help you narrow down the perfect audience for your message.
- Enjoy a sleek new interface that displays how many contacts are in a selected segment in real time.
- Use “or” logic between different criteria types to find the right contacts. For example, maybe you want to create a highly engaged segment of people who either made a purchase or attended an event in the past month.
- Find subscribers who have not opened or clicked a specific mailing
- Geotarget with more accurate zip code segmentation
- Duplicate existing segments
These Segment Builder updates are currently in beta and we’ll release them to all Emma Pro, Plus, and Enterprise accounts very soon. Can’t wait? Sign up for the beta, and we’ll put you at the front of the list.
- Each content block now includes headlines and natural placeholder text
Content blocks automatically include custom template headline and paragraph styles
Placeholder text includes helpful tips and best practices
The new content blocks give anyone building an email a more visually pleasing starting point, which means fewer edits and less time needed to send beautiful mailings.
About the Author
Miles is a copywriter on Emma’s marketing team, and—most of the time—uses em dashes whenever applicable. Other interests include photography, loud and fuzzed-out guitars, and that clean feeling you get when writing in a brand new notebook.More Content by Miles Price