Introducing our new integration: Salesforce 3.0

December 8, 2016 Miles Price

Emma-Salesforce-Integration

We’re excited to announce that Emma has a brand new integration with Salesforce!

The integration features seamless 2-way contact syncing, response tracking directly in Salesforce, automation based on field changes, and so much more that helps you put your customers at the heart of your marketing.

Here’s Senior Product Manager (and Salesforce enthusiast) Matt Thackston to tell you all about it.

 

 

Introducing Emma + Salesforce: 3.0

2-way syncing
Emma for Salesforce keeps your Emma Audience and your Salesforce account in sync both ways. Say goodbye to the days of importing and exporting .xls files to keep your data current.

Mailing response tracking
Your mailing results display directly in Salesforce so you can quickly see which of your leads are opening, clicking, and converting. You’ll know what’s working (and what’s not), so your follow-up strategy becomes crystal clear.

Field-change triggers
Our integration also gives you the power to create a series of automated emails that fire based on a field change to a contact’s record in Salesforce. When paired with our Advanced Automation suite, your customer data becomes the powerhouse at the core of every campaign you create. It’s smart, strategic email marketing at its best.

There’s even more where that came from, so head over to the Salesforce AppExchange to see the full list of features.

Ready to check it out? Our Salesforce integration is available for all Emma Plus, Premium, and Enterprise customers. If you're not in one of those packages (or not sure) and want to take it for a spin, just let us know.

Not a current customer? Request a tour of an Emma account today!

 

About the Author

Miles  Price

Miles is a product marketing manager on Emma’s marketing team, and—most of the time—uses em dashes whenever applicable. Other interests include photography, loud and fuzzed-out guitars, and that clean feeling you get when writing in a brand new notebook.

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