How we used dynamic content to announce Dynamic Content

June 24, 2015 Jeff Slutz

One of the best parts about releasing new features like Dynamic Content to our customers is that now WE get to use them ourselves! Selfish, I know, but we're marketers, too, so this stuff gets us excited. And what better way to try out Dynamic Content than to use it in the actual email announcing its release? In the past, we had to send multiple emails to different segments of our customer audience depending on the type of account they had. But with Dynamic Content, we just tailored the content accordingly and hit send once. 

We also thought it might be cool for you guys to see exactly how and why we did it. Here's a behind-the-scenes look at how we created the email, including the full step-by-step creation process so you can see just how easy it is. Enjoy!


Want a full tutorial on using Dynamic Content? Our Product Team will be hosting a series of webinars throughout the month to walk you through all the ins and outs and answer your questions. Join us!

About the Author

Jeff Slutz

Jeff is a senior content writer at Emma. When he’s not geeking out over email marketing, he enjoys jogging short distances, chowing down on Mom’s cooking, appreciating a beautiful jump shot, and telling anyone who listens how underrated Ohio is. Usually not at the same time.

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