The average email list churns by about 30% every year, so monitoring audience growth is one of the best ways to keep tabs on the overall health of your email marketing program. List growth can reveal some important stuff about your marketing efforts at a glance — like, which strategies are winners and which ones might need some help. Today, we’re putting that data front and center.
Introducing our new Audience Growth Chart
The Audience Growth Chart displays your overall list growth over the last 12 months. Located in the Overview tab of the Audience section, the chart gives you a month-by-month glance at your list growth progress, and you can hover your mouse over each month to reveal specific active audience counts.
If you’re looking for more drilled-down audience data, our Emma Plus and Premium accounts include advanced reporting details like total number of new signups and number of contacts added from imports and sync.
Ready to check it out? The Audience Growth Chart is available today for all Pro, Plus and Premium accounts.
Not a current customer? Request a tour today.
About the Author
Miles is a product marketing manager on Emma’s marketing team, and—most of the time—uses em dashes whenever applicable. Other interests include photography, loud and fuzzed-out guitars, and that clean feeling you get when writing in a brand new notebook.More Content by Miles Price