(Here's the link to download the guide right away. If you want to learn more about it first, read on.)
Automation is all the rage in email marketing – and with good reason. It saves time and helps you reach customers at just the right moment. Plus, automated email messages average 70.5% higher open rates and 152% higher click rates.
So why aren’t more marketers doing it? It might be that the word "automation," with its connotation of endless robot arms and gears, has you feeling hesitant. Or maybe the time it would take to implement all the bells and whistles that you don't really need from an enterprise-level solution is holding you back.
But automation doesn’t have to feel complicated. That’s why we decided to create a guide to demystify automation a bit and help marketers put the parts in place to see results from automation right away.
Sound good? Let's get reading.
About the Author
Jeff is a senior content writer at Emma. When he’s not geeking out over email marketing, he enjoys jogging short distances, chowing down on Mom’s cooking, appreciating a beautiful jump shot, and telling anyone who listens how underrated Ohio is. Usually not at the same time.Follow on Google Plus Follow on Twitter More Content by Jeff Slutz