Anatomy of an Email: Charlie Palmer Group

June 27, 2016 McKenzie Gregory

 
1. Help subscribers make an instant connection to your brand by putting a logo at the top of your email campaigns. That kind of repeat brand impression adds consistency to your marketing and lets people know what to expect at the moment of open.
 
2. Use your hero image to set up the email. In this case, the hero image communicates all the most essential information, quickly getting the point across for those only scanning on their phones (that’s 54% of the average email audience!).
 
3. Copy can do so much more than communicate a message. Here, Charlie Palmer Group uses copy to paint a picture for subscribers, making them crave a well-balanced Negroni on a warm summer night.
 
4. The more personal your marketing, the better. Mimicking a handwritten letter by including a real signature (ideally from a person your audience will recognize) at the end of your message is a nice touch.
 
5. Keep things easy to digest by organizing your content into clearly divided sections or image-heavy tiles. That way, readers can quickly identify what interests them the most and act from there.
 
6. If doing some good is as simple as enjoying a delicious cocktail, count us in! Donating a portion of your proceeds gives your audience a compelling incentive to purchase – and creates a super positive impression of your brand in the process. 
 

About the Author

McKenzie Gregory

McKenzie Gregory is a content writer on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.

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