7 ideas to boost email engagement

July 19, 2017 Miles Price

 

Blanking on how to get more opens and clicks on your next email campaign? We've all been there. Luckily, there’s a never-ending amount of ways to spruce up your email marketing efforts. We’ve compiled a list of seven of our favorite ideas ramp up engagement with your next send.


1. Add emoji to your subject line

Your subject line is one of the first things your readers see before opening your email, so you can use emoji to make your subject line stand out in a crowded inbox. On a Mac? Use Ctrl-Command-spacebar to bring up the emoji keyboard. For PC users, click here.

 

2. Social proof

Nothing can spruce up a mailing like quotes or social proof. It lets your readers see what others are saying about you (and a little humblebrag never hurt anyone), so when people rave about your brand online, add it to your next campaign. 

 

3. List and link to sources of inspiration

If you're blanking on what to put in your next campaign, add a list and link out to all the brands, blogs, YouTube videos, hilarious GIFs, anything that you've found inspiring or entertaining. Here’s an example from retailer, Ugmonk.

 

4. GIFs

And while we're on the subject: let's talk GIFs. We may be divided on how to pronounce it, but one thing's for sure: We all love them in email. Bonus points when you create your own GIF to incorporate  into your email's design.

 

5. Z Patterns

Instead of stacking blocks of text and image content vertically, try alternating them in what's called a Z pattern (which is, coincidentally, how our eyes naturally move when reading). On one row, from left to right, place your image then text. On the next row, from left to right, text then image. And so on. It visually breaks up your email and makes it easier to focus on multiple points.

 

6. Add a background color

Sure, we all love the classic #ffffff. But it might be time to look at your brand's guidelines and color scheme to see if a new background color could help spruce up your mailing's look. Check out this example from Offscreen that uses a background color in their header instead of an image.

 

7. A/B test your email's content

Find out exactly what content in your email resonates best with your audience. Our A/B Content Testing feature lets you test CTAs, content layout, copy, and more with a percentage of your audience, and delivers the winning content to the rest. It's easy, measurable, and takes the guesswork out of your marketing.

 

About the Author

Miles  Price

Miles is a copywriter on Emma’s marketing team, and—most of the time—uses em dashes whenever applicable. Other interests include photography, loud and fuzzed-out guitars, and that clean feeling you get when writing in a brand new notebook.

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