Ben Swank, founder and consigliere at Third Man Records in Nashville, recently stopped by the Emma studio to answer five questions for us leading up to his Marketing United session on the not-so-subtle art of anti-marketing. Here’s what you’ll learn in the video:
- What it means to be consigliere at Third Man.
- What it means to do anti-marketing.
- How they come up with innovative (anti?) marketing ideas at Third Man.
- The one thing you should do when visiting Nashville. Actually, three things.
- Why he’s speaking at Marketing United when he normally doesn’t do the marketing conference thing.