This time of year is all about showing gratitude to the ones you love... but have you considered doing the same for your email subscribers?
It’s a simple marketing strategy, but you’d be surprised how few thank you messages we actually see in the wild. And since they aren't super common, the companies who do send them tend to see really awesome results – in fact, thank you emails generate a staggering 42% open rate on average (Remarkety).
Tell your subscribers how grateful you are for their support with a thoughtful, timely thank you email. If you’re in need of inspiration, here are five golden opportunities to give thanks in the inbox.
1. Thanks for signing up
When someone signs up for your email list, let them know you appreciate their interest by sending them an automated thank you email. Along with some kind words and a simple expression of gratitude, you can introduce them to your brand, ask for their email preferences, and even offer them a new subscriber discount.
It’s also a great time to create multiple touchpoints: Include links to your social profiles, blog, online store, and any apps you might have so you can connect with them through different channels.
This one’s a no-brainer: If someone buys something from your store or makes a donation to your organization, you should probably thank them for it.
A great place to do that is within the receipt, shipping notification, or confirmation email you send them afterward. Transactional emails have 8x more opens and clicks than any other type of email (Experian), so your recipients will be much more likely to get the message.
3. Thanks for your loyalty
Your most loyal customers are critical for the success of your brand. In fact, repeat customers have a 60% - 70% chance of converting (Marketing Metrics), and your loyal top 10% spend 3x more per order than the lower 90% (RJ Metrics).
So be sure to thank your VIPs for their support. And sweeten the message with a special offer or discount; they’ll reward you with larger purchases and a happy, committed relationship for years to come.
4. Thanks for attending
After you host an event (whether it’s physical or online), be sure to always nurture your attendees afterward – starting with a thank you email. It’s a great place to recap the event, share photos, thank your sponsors, and include some relevant content to maintain attendees’ interest in what you're doing.
(What's an email roundup without a little bit of shameless self-promotion?)
5. Thanks – just because!
Here's one of the best parts about thank you emails: You don't need a specific reason to send them.
Every once in a while, fire off a quick "thanks" just to let your subscribers know you're thinking about them. They'll be surprised and delighted, because let's face it: Who doesn't love to feel appreciated?
Have you seen or sent any fantastic thank you emails recently? Tell us about them in the comments!
About the Author
McKenzie Gregory is a content writer on Emma’s marketing team. A Nashville native, she can be found covering all things email on the Emma blog, debating hyphenation rules, and watching obscene amounts of Netflix without a trace of shame.Follow on Twitter More Content by McKenzie Gregory