Jeff Slutz

Jeff is a senior content writer at Emma. When he’s not geeking out over email marketing, he enjoys jogging short distances, chowing down on Mom’s cooking, appreciating a beautiful jump shot, and telling anyone who listens how underrated Ohio is. Usually not at the same time.

  • Recap: Marketing United Day 2

    Recap: Marketing United Day 2

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  • Recap: Marketing United Day 1

    Recap: Marketing United Day 1

    Day 1 of Marketing United 2017 is officially in the books, and the conference couldn’t have gotten off to a better start! Here are a few highlights from yesterday’s events.

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  • What marketers need to know for 2017

    What marketers need to know for 2017

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  • Deliver the perfect follow-up email. Automatically.

    Deliver the perfect follow-up email. Automatically.

    One of our favorite parts of the Emma Plus Advanced Automation suite is the new “if this, send that” functionality. Some people call it branching or conditional logic. We like to call it the...

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  • Advanced Automation, powered by Emma

    Advanced Automation, powered by Emma

    It seems like everywhere you turn in the marketing world, people are talking about how to get the most from automation. And hey, we’re no different. But there’s a disconnect between the amount of...

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  • Introducing Emma Plus: The platform you've been waiting for

    Introducing Emma Plus: The platform you've been waiting for

    At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...

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  • 9 marketing stats we just had to share

    9 marketing stats we just had to share

    Confession time: We are huge nerds when it comes to marketing data. We genuinely get excited when we see new stats and talk about what they might mean for marketers. So we thought we’d let you in...

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  • How charity: water innovates inside & outside the inbox

    How charity: water innovates inside & outside the inbox

    We’re always excited when a new customer decides to join Emma, but sometimes one comes along that feels like they’ve been a part of the family for years. The staff is smart and friendly, the...

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  • Marketing United Day 2 Recap

    Marketing United Day 2 Recap

    And that’s a wrap! Marketing United 2016 has officially come to a close, and we’re filled with a mixture of sadness that it’s over, inspiration to do amazing things (marketing things, mostly),...

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  • MU Speaker Spotlight: Jay Baer of Convince & Convert

    MU Speaker Spotlight: Jay Baer of Convince & Convert

    One of our favorite things about Jay: He’s a man of his word. Here’s what he said during his closing keynote at Marketing United.     We were blown away that he liked the conference so much he’d...

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  • What you can expect at Marketing United

    What you can expect at Marketing United

    If you’re thinking about coming to Marketing United or you’re a first-timer who’s already bought a ticket (see you soon!), you might be wondering, what’s it like? What can I expect when I get...

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  • Look who's speaking at Marketing United

    Look who's speaking at Marketing United

    Back when we first decided to make Marketing United (April 18-20 in Nashville) a real thing, we made a promise to ourselves that we’d only host a conference if it was one we’d actually want to...

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  • Anatomy of an Email: Tito's Vodka

    Anatomy of an Email: Tito's Vodka

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  • 7 must-know email marketing stats for universities

    7 must-know email marketing stats for universities

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  • 3 must-know email tips for retailers in 2016

    3 must-know email tips for retailers in 2016

    Retailers are often on the cutting-edge of email marketing, sending some of the best, most creative campaigns out there. And they have to be – the battle for our attention in the inbox has never...

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  • Come to Marketing United 2016!

    Come to Marketing United 2016!

    Marketing United 2016 is going down April 18-20, 2016 in our home town of Nashville, TN. If you're not familiar with it, Marketing United is a 3-day conference (hosted by us!) where marketers...

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  • The best of the blog 2015

    The best of the blog 2015

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  • 7 marketing trends to prepare for in 2016

    7 marketing trends to prepare for in 2016

    ’Tis the season when we ask some smart Emma staffers to crack open their marketing fortune cookies and tell us what trends to look out for in 2016. Here’s what they had to say. Ellen Sutton,...

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  • Batali, method and Mapco: 3 Emma-powered brands that add video to their email marketing

    Batali, method and Mapco: 3 Emma-powered brands that add video to their email marketing

    Here are three ways (with examples from some our coolest customers) that you can use video in your next email campaign to send click rates soaring.

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  • 9 ways dynamic content delivers for email marketers

    9 ways dynamic content delivers for email marketers

    It’s no secret that targeted, relevant content drives better results, and with dynamic content, tailoring your content for each subscriber has never been easier.

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