Analyze | Emma Email Marketing Blog

Understand the impact of your email campaigns and improve over time with analytics and testing.

  • What's the best time to send?

    What's the best time to send?

    Why regularly testing your send times is absolutely crucial to getting the highest open and click rates possible.

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  • What metrics really matter in email marketing?

    What metrics really matter in email marketing?

    How to hone in on the email metrics that drive success for your business.

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  • Why email design should be driven by data

    Why email design should be driven by data

    Here's how to apply email design best practices based on your own subscriber data.

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  • Use your data to have your best quarter ever

    Use your data to have your best quarter ever

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  • 5 A/B testing ideas for your email marketing

    5 A/B testing ideas for your email marketing

    Let the results do the talking and help you send more relevant (and effective) messages than ever before.

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  • How to use data and email to turn guests into regulars

    How to use data and email to turn guests into regulars

    Here’s how integrating your guest data with email marketing can help you turn first-time guests into loyal brand advocates for life.

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  • Now available: A/B Content Testing!

    Now available: A/B Content Testing!

    As marketers, we all know measuring the effectiveness of your marketing isn’t an exact science. Methods like trial and error are used constantly to see what content is going to be most effective...

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  • Learn how to win the inbox in our latest guide

    Learn how to win the inbox in our latest guide

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  • Introducing our new integration with restaurant marketing platform, Venga

    Introducing our new integration with restaurant marketing platform, Venga

    We’re excited to bring Emma’s powerful marketing tools to Venga's restaurant marketing platform, helping you use email to attract new customers and turn them into regulars.

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  • Email marketing resolutions to strive for in 2017

    Email marketing resolutions to strive for in 2017

    This year, we resolve to make email better. How’s that, you ask? Well, it starts with making sure we’re practicing what we preach in the inbox: Providing value to our own subscribers, sending...

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  • Use these stats to guide your marketing strategy in 2017

    Use these stats to guide your marketing strategy in 2017

    For most marketers, the arrival of the new year means you’ll be taking a fresh look at your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways...

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  • All the new features we added to Emma accounts in 2016

    All the new features we added to Emma accounts in 2016

    2016 was a banner year here at Emma: we hosted our 2nd annual Marketing United conference, hired 3 new C-suite execs to our leadership team, and powered email campaigns for 50,000 customers...

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  • Cyber Monday 2016 by the numbers

    Cyber Monday 2016 by the numbers

    You can breathe now, email marketers: Cyber Monday is over. The day we’ve all frantically been prepping for has finally passed, and the numbers are starting to trickle in. The biggest takeaways?...

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  • How to use your response data to send better email

    How to use your response data to send better email

    We’ve already discussed how capturing your customers' behavior outside the inbox can help you send smarter, more effective email campaigns…  but what valuable insights can you gain from their...

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  • How to use your data to send better welcome emails

    How to use your data to send better welcome emails

    As a marketer, you know your welcome email is absolutely crucial to your brand’s success. After all, you’ve probably seen the stats: • The average open rate for welcome emails is 50%, making them...

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  • The best holiday email marketing: Stats

    The best holiday email marketing: Stats

    For this week’s edition of our holiday marketing series, we gathered the most impactful stats we could find about where, when, and how buyers shopped in 2015. The verdict? The 2015 holiday season...

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  • 15 stats that will make you rethink your email automation strategy

    15 stats that will make you rethink your email automation strategy

    Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next...

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  • 9 marketing stats we just had to share

    9 marketing stats we just had to share

    Confession time: We are huge nerds when it comes to marketing data. We genuinely get excited when we see new stats and talk about what they might mean for marketers. So we thought we’d let you in...

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  • The subscriber secrets hiding in your email data

    The subscriber secrets hiding in your email data

    Your success as a marketer heavily relies on your understanding of your audience’s wants, needs, and interests. So if you could gain deep insights into their preferences with minimal effort, you...

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  • 9 scorching summer email examples

    9 scorching summer email examples

    We’re deep in the midst of the dog days of summer, and things are getting HOT around here. No, I’m not just referring to the weather… and get your mind out of the gutter. What I’m talking about...

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