Latest Content

Email marketing tips, email examples, newsletter ideas, animated GIFs, and more.

  • Announcing the very first Emma Roadshow!

    Announcing the very first Emma Roadshow!

    We're hitting the road with our partners to help marketers learn how to compete with (and win against) the best brands in the world.

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  • Marketing Confidential: Marketers reveal their top 5 challenges

    Marketing Confidential: Marketers reveal their top 5 challenges

    See what's causing marketers' biggest headaches along with quick tips for how to overcome them.

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  • What metrics really matter in email marketing?

    What metrics really matter in email marketing?

    How to hone in on the email metrics that drive success for your business.

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  • 5 tips for writing effective email subject lines

    5 tips for writing effective email subject lines

    Quick tips for writing the best email subject lines and getting higher open rates.

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  • 9 key stats about the current state of marketing

    9 key stats about the current state of marketing

    Free slide download: Identify current pain points in your marketing program, advocate for new (and smarter) strategies, and make a case for email marketing.

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  • Moving beyond the basics of email automation

    Moving beyond the basics of email automation

    You have the email automation essentials (like welcome and birthday messages) down. Now, let's explore more advanced automation capabilities and what they can mean for their business.

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  • 2017 Email Marketing Industry Report: What's Driving Today's Marketers?

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  • Why is permission important in email marketing?

    Why is permission important in email marketing?

    Learn how to create a permission-based relationship with email marketing subscribers – and why it matters in the first place.

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  • Check out our first-ever industry report!

    Check out our first-ever industry report!

    In our 2017 Email Marketing Industry Report, we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick.

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  • Email showdown: Cavs vs. Warriors

    Email showdown: Cavs vs. Warriors

    Find out who does the best email marketing when the top two teams in the NBA square off in the inbox.

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  • How to create an engaging email design

    How to create an engaging email design

    Learn how to take plain text, images, and links and compile them into a beautiful (and effective) email in our drag & drop editor.

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  • Why email design should be driven by data

    Why email design should be driven by data

    Here's how to apply email design best practices based on your own subscriber data.

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  • What's missing from your email strategy?

    What's missing from your email strategy?

    Does your email marketing strategy need some improvement? Here's a step-by-step guide to identifying the gaps, from automation to testing.

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  • 12 brilliant emails from our favorite brands

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  • How "Alien: Covenant" created an immersive experience with email

    How "Alien: Covenant" created an immersive experience with email

    See how email marketing served as the foundation for an engaging multichannel brand experience.

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  • How an email marketing company does internal emails

    How an email marketing company does internal emails

    We lift the curtain on how we use our own email platform to communicate internally as a company.

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  • Get a sneak peek into the future of Emma

    Get a sneak peek into the future of Emma

    Join Emma’s Chief Product Officer Jeff Middlesworth as he guides you through the exciting product roadmap for 2017 and beyond.

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  • Use your data to have your best quarter ever

    Use your data to have your best quarter ever

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  • 5 A/B testing ideas for your email marketing

    5 A/B testing ideas for your email marketing

    Let the results do the talking and help you send more relevant (and effective) messages than ever before.

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  • Now available: A/B Content Testing!

    Now available: A/B Content Testing!

    As marketers, we all know measuring the effectiveness of your marketing isn’t an exact science. Methods like trial and error are used constantly to see what content is going to be most effective...

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  • Use these stats to guide your marketing strategy in 2017

    Use these stats to guide your marketing strategy in 2017

    For most marketers, the arrival of the new year means you’ll be taking a fresh look at your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways...

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  • All the new features we added to Emma accounts in 2016

    All the new features we added to Emma accounts in 2016

    2016 was a banner year here at Emma: we hosted our 2nd annual Marketing United conference, hired 3 new C-suite execs to our leadership team, and powered email campaigns for 50,000 customers...

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  • 15 stats that will make you rethink your email automation strategy

    15 stats that will make you rethink your email automation strategy

    Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next...

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  • How to explain the value of email marketing to your boss

    How to explain the value of email marketing to your boss

    It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I don’t have time to do all the things I want to do. How can I convince my...

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  • 7 email stats you'll want to quote in your next meeting

    7 email stats you'll want to quote in your next meeting

    We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion,...

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  • What is my email reputation?

    What is my email reputation?

    Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be...

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  • New guide! Your brain on email: The science to winning the inbox

    New guide! Your brain on email: The science to winning the inbox

    Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain...

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  • Our absolute favorite GIFs in email

    Our absolute favorite GIFs in email

    When a brand combines our passion for GIFs with our number one love, email, it’s a pretty irresistible combination.

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  • 2017 Email Marketing Industry Report: What's Driving Today's Marketers?

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  • Email showdown: Moe's vs. Chipotle

    Email showdown: Moe's vs. Chipotle

    In the battle of the fast-casual burrito joints, who comes out on top? Let’s find out.

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  • Now available: Landing Pages!

    Now available: Landing Pages!

    Our brand-new Landing Page builder lets you create gorgeous click-through landing pages as easily as you make an email with our drag-and-drop editor.

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  • How to send the perfect email newsletter

    How to send the perfect email newsletter

    Here are a few different newsletter formats your brand can experiment with, plus some inspiration from brands who are doing them exceptionally well.

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  • Anatomy of an Email: ThinkFoodGroup

    Anatomy of an Email: ThinkFoodGroup

    We dive into a delectable email marketing example from our friends at ThinkFoodGroup.

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  • 3 brain science principles to improve your marketing

    3 brain science principles to improve your marketing

    Use marketing psychology to amp up your email strategy and get bigger results in the inbox.

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  • Email showdown: O'Charley's vs. TGI Fridays

    Email showdown: O'Charley's vs. TGI Fridays

    Restaurants represent some of the top brands in the inbox these days, so we took a look at email strategies from two of the biggest franchises out there.

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  • 12 brilliant emails from our favorite brands

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  • New features in Emma: Field-change triggers, geo-targeting, and more

    New features in Emma: Field-change triggers, geo-targeting, and more

    We've been hard at work adding all-new features to your Emma account so you can get your work done (and hit your goals) faster than ever.

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  • The agenda for Marketing United 2017 is here!

    The agenda for Marketing United 2017 is here!

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  • Emma's Top Design Tips: Mobile Email

    Emma's Top Design Tips: Mobile Email

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  • Why is my email going to the spam folder?

    Why is my email going to the spam folder?

    There’s nothing worse than working long and hard on an email campaign, only to discover it never even made it to your recipient’s inbox. Spam algorithms are one of the more arcane elements of the...

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  • 7 irresistible win-back emails

    7 irresistible win-back emails

    After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally. After all, you put in a ton of effort...

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  • How a Nashville landmark boosted email click rates 87%

    How a Nashville landmark boosted email click rates 87%

    The Country Music Hall of Fame and Museum is the home of America’s music, safeguarding more than 2.5 million pieces of history, including countless recordings and photographs, stage costumes,...

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  • Email showdown: Postmates vs. Grubhub

    Email showdown: Postmates vs. Grubhub

    As far as I’m concerned, one of the greatest marvels of modern human existence is the fact that almost anywhere, whenever I want, I can click a few buttons and have a cheeseburger delivered to my...

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  • Anatomy of an Email: ecobee

    Anatomy of an Email: ecobee

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  • Email showdown: Fitbit vs. Misfit

    Email showdown: Fitbit vs. Misfit

    A fitness tracker showdown felt especially appropriate for kicking off the new year – after all, have you seen all the new faces at the gym these past couple weeks? Fitness trackers have blown up...

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  • Anatomy of an Email: Orangetheory Fitness

    Anatomy of an Email: Orangetheory Fitness

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  • Marketing United 2017 speakers just announced!

    Marketing United 2017 speakers just announced!

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  • Email showdown: Southwest vs. JetBlue

    Email showdown: Southwest vs. JetBlue

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  • What marketers need to know for 2017

    What marketers need to know for 2017

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  • Introducing our new integration: Salesforce 3.0

    Introducing our new integration: Salesforce 3.0

    We’re excited to announce that Emma has a brand new integration with Salesforce! Well, technically, it’s the third update to our existing Salesforce integration, but we’re calling it “brand new”...

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  • 2017 Email Marketing Industry Report: What's Driving Today's Marketers?

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  • 14 ridiculously good emails from Cyber Monday 2016

    14 ridiculously good emails from Cyber Monday 2016

    Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my...

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  • How Choice Paradox is killing your email click rates

    How Choice Paradox is killing your email click rates

    If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take abundantly clear. 2. Keep your email design and messaging focused on...

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  • 3 risky tactics to try in your next email

    3 risky tactics to try in your next email

    The best email marketing? It isn’t for the faint of heart, guys. Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the...

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  • 4 reasons people aren't engaging with your email

    4 reasons people aren't engaging with your email

    As an email marketer, chances are good you’ve been here before: You fire off an email campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your...

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  • 5 emails you’ll want to steal ideas from

    5 emails you’ll want to steal ideas from

    Sometimes, you can’t help but find yourself in an email marketing rut. It’s ok – happens to all of us. With so much on their plates, it’s easy for marketers to fall into the routine of sending...

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  • Introducing Emma Plus: The platform you've been waiting for

    Introducing Emma Plus: The platform you've been waiting for

    At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...

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  • 12 brilliant emails from our favorite brands

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  • 6 content ideas for your welcome email

    6 content ideas for your welcome email

    Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa). The good news? You can prevent that...

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  • Best practices for high-converting email signup forms

    Best practices for high-converting email signup forms

    We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an...

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  • 8 B2B email marketing examples that deserve a trophy

    8 B2B email marketing examples that deserve a trophy

    We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...

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  • 7 habits of highly effective email marketers

    7 habits of highly effective email marketers

    Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t...

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  • The case for GIFs in email

    The case for GIFs in email

    Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF? Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for...

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  • 3 tips to double your email list fast

    3 tips to double your email list fast

    The following is a guest post from our friends at Privy.  It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat...

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  • [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

    [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

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  • Why customer service is the new marketing

    Why customer service is the new marketing

    We were blown away by all of the amazing sessions at Marketing United 2016, but one that really stuck with us was Jay Baer’s closing keynote. During his talk, Jay spoke about his latest book, Hug...

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  • 7 essential tips & tricks for winning the inbox

    7 essential tips & tricks for winning the inbox

    We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast. But one of the best...

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  • Emails we love: The nonprofit edition

    Emails we love: The nonprofit edition

    Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...

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  • Email showdown: Starbucks vs. Dunkin' Donuts

    Email showdown: Starbucks vs. Dunkin' Donuts

    It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of...

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  • How a popular travel site solved every marketer's dilemma

    How a popular travel site solved every marketer's dilemma

    It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say. We see it all the time in industries that tend to send...

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  • Anatomy of an Email: Country Music Association

    Anatomy of an Email: Country Music Association

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  • 5 marketing lessons we learned from Game of Thrones

    5 marketing lessons we learned from Game of Thrones

    When you play the game of email marketing, you win or you die. Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an...

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  • 2017 Email Marketing Industry Report: What's Driving Today's Marketers?

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  • 12 emails that completely captivated us

    12 emails that completely captivated us

    It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative...

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  • 4 ways to convey urgency in your next email

    4 ways to convey urgency in your next email

    Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling...

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  • 11 new content ideas to inspire your email marketing

    11 new content ideas to inspire your email marketing

    Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or...

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  • 5 golden opportunities to thank your subscribers

    5 golden opportunities to thank your subscribers

    This time of year is all about showing gratitude to the ones you love... but have you considered doing the same for your email subscribers?

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  • An insider's look at our TechTN meet-up

    An insider's look at our TechTN meet-up

    Check out our latest TechTN event, a quarterly meet-up focused on bringing the larger tech community together for an evening of networking and good times.

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  • What's the best time to send?

    What's the best time to send?

    Why regularly testing your send times is absolutely crucial to getting the highest open and click rates possible.

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  • 12 brilliant emails from our favorite brands

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  • See the winners of our Litmus Live ticket giveaway

    See the winners of our Litmus Live ticket giveaway

    See the esteemed winners of our ticket giveaway contest for Litmus Live, an annual email design conference.

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  • 7 ideas to boost email engagement

    7 ideas to boost email engagement

    Blanking on how to get more opens and clicks on your next email campaign? We've all been there. Luckily, there’s a never-ending amount of ways to spruce up your email marketing efforts.

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  • How an inspiring nonprofit funds hope with email marketing

    How an inspiring nonprofit funds hope with email marketing

    To Write Love on Her Arms, a nonprofit organization, raises the majority of their funds with an e-commerce store and smart email marketing.

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  • Back to the basics: Growing your email list

    Back to the basics: Growing your email list

    One of the most intimidating challenges you’re going to face as an email marketer is growing – and maintaining – a sizable, quality email list.

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  • How Vans Warped Tour uses email to connect with fans

    How Vans Warped Tour uses email to connect with fans

    Alongside their more general event emails, their team capitalizes on content that helps foster a larger sense of community among Warped Tour fans.

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  • Spotlight: Nashville Girl Geek Dinner

    Spotlight: Nashville Girl Geek Dinner

    The Girl Geek Dinner is a global, monthly meetup aimed at inspiring and encouraging women in technology careers.

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  • Q&A with the Chief Brand Officer at Orangetheory Fitness

    Q&A with the Chief Brand Officer at Orangetheory Fitness

    At Marketing United 2017, Emma's Chief Product officer interviewed Kevin Keith, Chief Brand Officer at Orangetheory Fitness.

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  • Expert tips from top university marketers

    Expert tips from top university marketers

    University marketers share their best digital marketing tips, from email to brand control across departments.

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  • 7 of our all-time favorite travel email examples

    7 of our all-time favorite travel email examples

    Get email design and strategy inspiration from top travel brands.

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  • New features: a new Segment Builder and content blocks 2.0

    New features: a new Segment Builder and content blocks 2.0

    We’re always enhancing and improving your Emma account, so you can get your work done and hit your goals faster than ever. Here’s a look at the latest and greatest...

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  • Have more informed and efficient customer conversations with our Zendesk integration

    Have more informed and efficient customer conversations with our Zendesk integration

    Emma’s Zendesk integration gives supporters access to a customer’s mailing activity and list subscriptions from Emma, resulting in more informed conversations with your customers and speedier interact

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  • How Patina Restaurant Group creates exceptional inbox experiences

    How Patina Restaurant Group creates exceptional inbox experiences

    See how they use relevant, personalized email marketing to increase revenue and keep guests coming back time and time again.

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  • Meet the newest staffers at Emma!

    Meet the newest staffers at Emma!

    We’re continually adding new staffers to our roster of developers, salespeople, supporters… you name it! Here’s a snapshot of the newest Emmaricans to join the team.

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  • 7 fears, myths & fallacies holding email marketing back

    7 fears, myths & fallacies holding email marketing back

    7 common email marketing myths busted by Justine Jordan (VP of Marketing at Litmus) at Marketing United 2017

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  • 2017 Email Marketing Industry Report: What's Driving Today's Marketers?

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  • Introducing The Welcome Project

    Introducing The Welcome Project

    At Marketing United 2017, we helped launch local nonprofit Thistle Farms' latest initiative, The Welcome Project.

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  • 3 ways to use our new Landing Page builder

    3 ways to use our new Landing Page builder

    Did you know Emma now offers landing pages? See the thought behind our latest feature, plus a few ways you could use it in your own marketing.

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  • 7 irresistible restaurant email designs

    7 irresistible restaurant email designs

    In this guide, you'll see seven delectable email designs and learn from the smartest marketers in the restaurant industry.

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  • How Emma helped a Canadian fitness company navigate CASL

    How Emma helped a Canadian fitness company navigate CASL

    Canada's Anti-Spam Law (CASL) is one of the toughest laws of its kind in the world. Here's how we helped Barre Fitness navigate within the scope of them – and reach more new clients in the process!

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