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Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven insights.

  • Choose your favorite email for a chance to win!

    Choose your favorite email for a chance to win!

    Watch the video to check out each brand's emails, then like the post and vote for your favorite for a chance to win a $100 gift card to either of the brands and an exclusive Emma prize pack.

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  • What's the best time to send?

    What's the best time to send?

    Why regularly testing your send times is absolutely crucial to getting the highest open and click rates possible.

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  • What metrics really matter in email marketing?

    What metrics really matter in email marketing?

    How to hone in on the email metrics that drive success for your business.

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  • Why email design should be driven by data

    Why email design should be driven by data

    Here's how to apply email design best practices based on your own subscriber data.

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  • Use your data to have your best quarter ever

    Use your data to have your best quarter ever

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  • 5 A/B testing ideas for your email marketing

    5 A/B testing ideas for your email marketing

    Let the results do the talking and help you send more relevant (and effective) messages than ever before.

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  • What's missing from your email marketing?

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  • Now available: A/B Content Testing!

    Now available: A/B Content Testing!

    As marketers, we all know measuring the effectiveness of your marketing isn’t an exact science. Methods like trial and error are used constantly to see what content is going to be most effective...

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  • Use these stats to guide your marketing strategy in 2017

    Use these stats to guide your marketing strategy in 2017

    For most marketers, the arrival of the new year means you’ll be taking a fresh look at your strategy: Are you getting the most out of your budget? Are you reaching your audience in the right ways...

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  • All the new features we added to Emma accounts in 2016

    All the new features we added to Emma accounts in 2016

    2016 was a banner year here at Emma: we hosted our 2nd annual Marketing United conference, hired 3 new C-suite execs to our leadership team, and powered email campaigns for 50,000 customers...

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  • 15 stats that will make you rethink your email automation strategy

    15 stats that will make you rethink your email automation strategy

    Let’s cut to the chase: If you’re only doing the most basic email automation (e.g. automating a welcome email, thank you messages, a birthday greeting), it’s high time you take it to the next...

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  • How to explain the value of email marketing to your boss

    How to explain the value of email marketing to your boss

    It’s one of the most common pain points we hear from our customers: “I understand how valuable email marketing is, but I don’t have time to do all the things I want to do. How can I convince my...

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  • 7 email stats you'll want to quote in your next meeting

    7 email stats you'll want to quote in your next meeting

    We’ve said it before, and we’ll say it again (and again, and again) – email marketing truly works. It’s one of the most effective channels you can use to drive your audience toward conversion,...

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  • What is my email reputation?

    What is my email reputation?

    Email is probably just one of many ways that you connect and interact with people through your brand. It’s a quick way to tell your customers, friends, and subscribers something that might not be...

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  • New guide! Your brain on email: The science to winning the inbox

    New guide! Your brain on email: The science to winning the inbox

    Scientists have been conducting research for years to unlock the secrets of the human mind – and we’re pretty obsessed with it. But our synapses really start firing when we think about how brain...

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  • Email showdown: Urban Outfitters vs. H&M

    Email showdown: Urban Outfitters vs. H&M

    Between Urban Outfitters and H&M, which retail brand does better email marketing? Find out in this email showdown!

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  • Will email marketing exist in 5 years?

    Will email marketing exist in 5 years?

    While people will always be quick to pronounce that email marketing is dead, here's why we think it's here to stay.

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  • Emails we love: The sports edition

    Emails we love: The sports edition

    See email marketing examples from the professional and college sports teams doing it best in the inbox.

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  • 4 secrets to high-performing signup forms

    4 secrets to high-performing signup forms

    What we've learned from our friends at Privy about improving site conversion and growing an email list.

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  • Announcing the very first Emma Roadshow!

    Announcing the very first Emma Roadshow!

    We're hitting the road with our partners to help marketers learn how to compete with (and win against) the best brands in the world.

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  • Marketing Confidential: Marketers reveal their top 5 challenges

    Marketing Confidential: Marketers reveal their top 5 challenges

    See what's causing marketers' biggest headaches along with quick tips for how to overcome them.

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  • 5 tips for writing effective email subject lines

    5 tips for writing effective email subject lines

    Quick tips for writing the best email subject lines and getting higher open rates.

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  • 9 key stats about the current state of marketing

    9 key stats about the current state of marketing

    Free slide download: Identify current pain points in your marketing program, advocate for new (and smarter) strategies, and make a case for email marketing.

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  • Moving beyond the basics of email automation

    Moving beyond the basics of email automation

    You have the email automation essentials (like welcome and birthday messages) down. Now, let's explore more advanced automation capabilities and what they can mean for their business.

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  • Why is permission important in email marketing?

    Why is permission important in email marketing?

    Learn how to create a permission-based relationship with email marketing subscribers – and why it matters in the first place.

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  • Check out our first-ever industry report!

    Check out our first-ever industry report!

    In our 2017 Email Marketing Industry Report, we surveyed nearly 200 marketers and interviewed over 25 industry leaders to learn what makes today’s marketers tick.

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  • Email showdown: Cavs vs. Warriors

    Email showdown: Cavs vs. Warriors

    Find out who does the best email marketing when the top two teams in the NBA square off in the inbox.

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  • What's missing from your email marketing?

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  • How to create an engaging email design

    How to create an engaging email design

    Learn how to take plain text, images, and links and compile them into a beautiful (and effective) email in our drag & drop editor.

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  • What's missing from your email strategy?

    What's missing from your email strategy?

    Does your email marketing strategy need some improvement? Here's a step-by-step guide to identifying the gaps, from automation to testing.

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  • How "Alien: Covenant" created an immersive experience with email

    How "Alien: Covenant" created an immersive experience with email

    See how email marketing served as the foundation for an engaging multichannel brand experience.

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  • How an email marketing company does internal emails

    How an email marketing company does internal emails

    We lift the curtain on how we use our own email platform to communicate internally as a company.

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  • Get a sneak peek into the future of Emma

    Get a sneak peek into the future of Emma

    Join Emma’s Chief Product Officer Jeff Middlesworth as he guides you through the exciting product roadmap for 2017 and beyond.

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  • Our absolute favorite GIFs in email

    Our absolute favorite GIFs in email

    When a brand combines our passion for GIFs with our number one love, email, it’s a pretty irresistible combination.

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  • Email showdown: Moe's vs. Chipotle

    Email showdown: Moe's vs. Chipotle

    In the battle of the fast-casual burrito joints, who comes out on top? Let’s find out.

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  • Now available: Landing Pages!

    Now available: Landing Pages!

    Our brand-new Landing Page builder lets you create gorgeous click-through landing pages as easily as you make an email with our drag-and-drop editor.

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  • How to send the perfect email newsletter

    How to send the perfect email newsletter

    Here are a few different newsletter formats your brand can experiment with, plus some inspiration from brands who are doing them exceptionally well.

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  • Anatomy of an Email: ThinkFoodGroup

    Anatomy of an Email: ThinkFoodGroup

    We dive into a delectable email marketing example from our friends at ThinkFoodGroup.

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  • 3 brain science principles to improve your marketing

    3 brain science principles to improve your marketing

    Use marketing psychology to amp up your email strategy and get bigger results in the inbox.

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  • Email showdown: O'Charley's vs. TGI Fridays

    Email showdown: O'Charley's vs. TGI Fridays

    Restaurants represent some of the top brands in the inbox these days, so we took a look at email strategies from two of the biggest franchises out there.

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  • New features in Emma: Field-change triggers, geo-targeting, and more

    New features in Emma: Field-change triggers, geo-targeting, and more

    We've been hard at work adding all-new features to your Emma account so you can get your work done (and hit your goals) faster than ever.

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  • The agenda for Marketing United 2017 is here!

    The agenda for Marketing United 2017 is here!

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  • Emma's Top Design Tips: Mobile Email

    Emma's Top Design Tips: Mobile Email

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  • Why is my email going to the spam folder?

    Why is my email going to the spam folder?

    There’s nothing worse than working long and hard on an email campaign, only to discover it never even made it to your recipient’s inbox. Spam algorithms are one of the more arcane elements of the...

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  • 7 irresistible win-back emails

    7 irresistible win-back emails

    After the avalanche of holiday emails that bury inboxes, it’s natural for some subscribers to tune out. But still, it’s hard not to take it personally. After all, you put in a ton of effort...

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  • How a Nashville landmark boosted email click rates 87%

    How a Nashville landmark boosted email click rates 87%

    The Country Music Hall of Fame and Museum is the home of America’s music, safeguarding more than 2.5 million pieces of history, including countless recordings and photographs, stage costumes,...

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  • Email showdown: Postmates vs. Grubhub

    Email showdown: Postmates vs. Grubhub

    As far as I’m concerned, one of the greatest marvels of modern human existence is the fact that almost anywhere, whenever I want, I can click a few buttons and have a cheeseburger delivered to my...

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  • Anatomy of an Email: ecobee

    Anatomy of an Email: ecobee

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  • What's missing from your email marketing?

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  • Email showdown: Fitbit vs. Misfit

    Email showdown: Fitbit vs. Misfit

    A fitness tracker showdown felt especially appropriate for kicking off the new year – after all, have you seen all the new faces at the gym these past couple weeks? Fitness trackers have blown up...

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  • Anatomy of an Email: Orangetheory Fitness

    Anatomy of an Email: Orangetheory Fitness

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  • Marketing United 2017 speakers just announced!

    Marketing United 2017 speakers just announced!

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  • Email showdown: Southwest vs. JetBlue

    Email showdown: Southwest vs. JetBlue

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  • What marketers need to know for 2017

    What marketers need to know for 2017

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  • Introducing our new integration: Salesforce 3.0

    Introducing our new integration: Salesforce 3.0

    We’re excited to announce that Emma has a brand new integration with Salesforce! Well, technically, it’s the third update to our existing Salesforce integration, but we’re calling it “brand new”...

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  • 14 ridiculously good emails from Cyber Monday 2016

    14 ridiculously good emails from Cyber Monday 2016

    Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my...

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  • How Choice Paradox is killing your email click rates

    How Choice Paradox is killing your email click rates

    If you want to boost your email click rates, you have to do two things: 1. Make the action you want your subscribers to take abundantly clear. 2. Keep your email design and messaging focused on...

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  • 3 risky tactics to try in your next email

    3 risky tactics to try in your next email

    The best email marketing? It isn’t for the faint of heart, guys. Sure, sticking to tried-and-true strategies is a popular (and safe) choice. But sometimes, it’s worth taking a big risk for the...

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  • 4 reasons people aren't engaging with your email

    4 reasons people aren't engaging with your email

    As an email marketer, chances are good you’ve been here before: You fire off an email campaign, the results roll in, your open rates are on par with (or even above) industry averages… but your...

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  • 5 emails you’ll want to steal ideas from

    5 emails you’ll want to steal ideas from

    Sometimes, you can’t help but find yourself in an email marketing rut. It’s ok – happens to all of us. With so much on their plates, it’s easy for marketers to fall into the routine of sending...

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  • Introducing Emma Plus: The platform you've been waiting for

    Introducing Emma Plus: The platform you've been waiting for

    At Emma, our mission is to help marketers do their very best work. Part of that means taking sophisticated things (marketing things, mostly) and turning them into powerful features that are an...

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  • 6 content ideas for your welcome email

    6 content ideas for your welcome email

    Okay, here’s the bad news first: Two months after joining your list, the likelihood of a subscriber opening your emails falls as much as 25% (MarketingSherpa). The good news? You can prevent that...

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  • Best practices for high-converting email signup forms

    Best practices for high-converting email signup forms

    We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an...

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  • 8 B2B email marketing examples that deserve a trophy

    8 B2B email marketing examples that deserve a trophy

    We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”...

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  • 7 habits of highly effective email marketers

    7 habits of highly effective email marketers

    Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t...

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  • The case for GIFs in email

    The case for GIFs in email

    Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF? Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for...

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  • 3 tips to double your email list fast

    3 tips to double your email list fast

    The following is a guest post from our friends at Privy.  It’s time for your monthly marketing team meeting. You sit down and review the previous month’s email campaign reports, and you pat...

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  • [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

    [Infographic] The Ultimate Email Marketing Toolkit: Segmentation

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  • Why customer service is the new marketing

    Why customer service is the new marketing

    We were blown away by all of the amazing sessions at Marketing United 2016, but one that really stuck with us was Jay Baer’s closing keynote. During his talk, Jay spoke about his latest book, Hug...

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  • What's missing from your email marketing?

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  • 7 essential tips & tricks for winning the inbox

    7 essential tips & tricks for winning the inbox

    We all know that standing out in today’s stuffed-to-the-brim inboxes can be incredibly tough. And getting people to actually open and engage with your emails? That’s a beast. But one of the best...

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  • Emails we love: The nonprofit edition

    Emails we love: The nonprofit edition

    Despite the staggering number of super talented nonprofit marketers out there, charitable organizations have a bit of a bad rap in the email world. The reason? Many have fallen victim to an...

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  • Email showdown: Starbucks vs. Dunkin' Donuts

    Email showdown: Starbucks vs. Dunkin' Donuts

    It’s a debate for the ages: Who makes a better cup of coffee, Starbucks or Dunkin’ Donuts? Coffee is serious business, and as such, everyone has a favorite go-to spot to grab that morning cup of...

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  • How a popular travel site solved every marketer's dilemma

    How a popular travel site solved every marketer's dilemma

    It’s a problem marketers face time again and again: Best practices tell you to go light on copy in your emails… but you have A LOT to say. We see it all the time in industries that tend to send...

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  • Anatomy of an Email: Country Music Association

    Anatomy of an Email: Country Music Association

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  • 5 marketing lessons we learned from Game of Thrones

    5 marketing lessons we learned from Game of Thrones

    When you play the game of email marketing, you win or you die. Ok, ok… maybe that's a little bit dramatic. But while the inbox isn’t quite as vicious as the Seven Kingdoms, it’s still an...

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  • 12 emails that completely captivated us

    12 emails that completely captivated us

    It’s that time again: We’ve compiled a roundup of the latest and greatest emails to hit our inbox over the past few weeks. All these brands deserve a high five (or at least a slow, appreciative...

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  • 4 ways to convey urgency in your next email

    4 ways to convey urgency in your next email

    Chances are, your subscribers don’t love making decisions (to buy, to attend an event, to try out a new restaurant, etc.) on the fly. And that isn’t too surprising – who does? We all love mulling...

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  • 11 new content ideas to inspire your email marketing

    11 new content ideas to inspire your email marketing

    Drawing a blank on what to send subscribers in your next email campaign? Trust us – we’ve all been there. So if you’re feeling stuck, here are 11 ideas that go beyond the typical promotion or...

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  • 5 golden opportunities to thank your subscribers

    5 golden opportunities to thank your subscribers

    This time of year is all about showing gratitude to the ones you love... but have you considered doing the same for your email subscribers?

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  • Email showdown: Stitch Fix vs. Trunk Club

    Email showdown: Stitch Fix vs. Trunk Club

    In the world of monthly clothing subscriptions, it really comes down to two contenders: Stitch Fix and Trunk Club. But which service does it better in the inbox?

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  • 2017 Emmy nominees who already won the inbox

    2017 Emmy nominees who already won the inbox

    Regardless of who wins this weekend, we already know which nominees do the best email marketing.

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  • 5 marketing trends to look for by the end of 2017

    5 marketing trends to look for by the end of 2017

    [Guest post from Torchlite] Digital marketing is changing rapidly. Stay on top of your game with these 5 marketing trends sure to dominate the rest of 2017.

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  • 4 back-to-school marketing lessons to use this holiday season

    4 back-to-school marketing lessons to use this holiday season

    We took a look at some of the biggest lessons from recent back-to-school campaigns so you can apply them to your holiday marketing strategy this year.

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  • 5 college football teams marketers can learn from

    5 college football teams marketers can learn from

    College football teaches us a lot of life lessons about dedication, teamwork, and skyrocketing your email conversion rates. Seriously...

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  • Say hello to the newest members of the Emma staff!

    Say hello to the newest members of the Emma staff!

    We’re always adding new folks to our roster of developers, salespeople, supporters… you name it! Here’s a look at the newest members of the Emma team.

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  • How Cowboy Jungle is redefining great email marketing

    How Cowboy Jungle is redefining great email marketing

    With the help of Emma team, CJI’s open and click rates have gone through the roof.

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  • University marketers, this one's for you!

    University marketers, this one's for you!

    Our new video series gives university marketers tips they can use right away to get real results from their email marketing strategy.

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  • How Texas A&M forms a personal connection with email

    How Texas A&M forms a personal connection with email

    If you’re familiar with the university space, you know that development offices tend to get a bad rap for being overly pushy with alumni. Here's how email is helping Texas A&M combat that perception.

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  • The best email campaigns of the 2017 eclipse

    The best email campaigns of the 2017 eclipse

    It's all anyone can talk about today, so we gathered some of our favorite eclipse email campaigns.

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  • What's missing from your email marketing?

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  • Podcast: How is email marketing evolving?

    Podcast: How is email marketing evolving?

    Neil Hughes of the The Tech Blog Writer Podcast talks about the biggest challenges for modern marketers with Colby Cavanaugh, SVP of Marketing at Emma.

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  • Checklist: What's missing from your email strategy?

    Checklist: What's missing from your email strategy?

    With 64% of marketers lacking the time and resources they need, it’s only natural some best practices might slip through the cracks when it comes to your email marketing.

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  • 3 email marketing strategies to implement right away

    3 email marketing strategies to implement right away

    New to email marketing, or need to refresh your strategy? Here are three places to start.

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  • Back-to-school emails: Where we've been and where we're going

    Back-to-school emails: Where we've been and where we're going

    Back-to-school marketing has been around as long as we can remember. Here's a look at how it's evolved in inboxes (and beyond) over the past few years.

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  • How to use email marketing to sell tickets

    How to use email marketing to sell tickets

    Check out this infographic we put together with our friends from Eventbrite for some helpful advice on using email marketing to sell event tickets.

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  • What’s the secret weapon for digital marketers? Direct mail.

    What’s the secret weapon for digital marketers? Direct mail.

    A few tips to help you create a great email marketing + direct mail campaign that reaches your audience both on and offline.

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  • All the new features we’ve released this year (so far)

    All the new features we’ve released this year (so far)

    This year, our product and engineering teams have been killing it, releasing amazing new features that help marketers plan, track, collaborate, and amplify their brands.

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  • Email showdown: West Elm vs. CB2

    Email showdown: West Elm vs. CB2

    We put West Elm and CB2 head-to-head in a showdown of their email marketing strategy and design.

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  • An insider's look at our TechTN meet-up

    An insider's look at our TechTN meet-up

    Check out our latest TechTN event, a quarterly meet-up focused on bringing the larger tech community together for an evening of networking and good times.

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  • See the winners of our Litmus Live ticket giveaway

    See the winners of our Litmus Live ticket giveaway

    See the esteemed winners of our ticket giveaway contest for Litmus Live, an annual email design conference.

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